Analysis

8th May 2019

Way to lose

The misconception that real-money slots players want to win all the time sees many new entrants try and tempt them with big wins and high…

8th May 2019

The online elephant in the room

Native American tribes considering expansion into sports betting have a few things to weigh up, writes Suzanne Perilloux Leckert. There’s not only profitability and the…

8th May 2019

The formula

Gambling operators have by and large failed to unlock esports betting, but it hasn’t been for want of trying. So what is the secret sauce…

8th May 2019

How data can drive the future of betting

The level of data collected on US sports could prompt a major revolution in sports betting, which could have a knock-on effect on markets across…

8th May 2019

In blockchain we trust

Despite the industry’s best efforts, a negative attitude towards gambling still prevails in some markets, writes Igor Kozhurenko. But operators can slash these levels of…

8th May 2019

The casual play

The US is often painted as a virgin landscape of sports fans ripe for conversion into regulator bettors, but is this really the case and…

8th May 2019

Walk the line

To ensure the long-term future of the US sports betting market, operators will need to effectively promote their brands without carpet-bombing states with advertising. But…

8th May 2019

Digital direction

Michigan Lottery has been at the forefront of online lottery provision in the US. Shannon DeHaven, deputy director of digital operations, gives iGB North America…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

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8th May 2019

Tokin’ gesture

If the legal cannabis market in California is anything to go by, then lowering gaming taxes won't necessarily mean tax revenue taking a hit, writes…

1st May 2019

Odds are, we’re oceans apart

Russell Karp finds more barriers to the US adopting European betting models than were apparent to begin with

11th April 2019

Predicting the future

Could free-to-play sports games finally rise to prominence as betting operators seek to acquire customers in regulated or soon-to-regulate markets across the US

4th April 2019

Consensus building in Illinois

Illinois representative Michael Zalewski explains his build-as-you-go approach to bringing sports betting legislation into law as the state considers the range of regulatory models

20th March 2019

Brandt Iden’s fight for legal igaming in Michigan

Representative Brandt Iden explains why the DoJ’s new Wire Act interpretation does not worry him in the slightest

12th March 2019

Betting on the future

Jonny Robb and Nilesh Mistry are planning to connect early-stage gambling businesses around the world with their new start-up platform GamblingStartup.Ventures

iGB North America Magazine Issue 44

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