National Football League
Philadelphia Eagles sign Fox Bet sponsorship deal
The NFL’s Philadelphia Eagles have signed a new multi-year partnership with Flutter brand Fox Bet, who will launch a new studio at the team’s home…
BetMGM becomes first betting partner of NFL’s Detroit Lions
BetMGM, the joint venture between MGM Resorts and GVC Holdings, has been named the first official sports betting partner of National Football League franchise the…
Penn National signs NFL data deal with Sportradar
Penn National Gaming has finalised a partnership with sports data and content provider Sportradar, to use its official National Football League (NFL) data on its…
H2: Super Bowl LIV betting set to reach $760m
Licensed US sports betting operators are expected to take a record $760m in wagers on the 54th edition of the Super Bowl, according to betting…
Chris Halpin at Sports Betting USA
Chris Halpin, executive vice president and chief strategy & growth officer of the National Football League (NFL) talks about the NFL’s reaction to the first…
State of the Union: NFL, Penn National, RI, NH and more
This week’s State of the Union, in partnership with Segev LLP, covers the first National Football League (NFL) player to be suspended for breaking sports…
Tabcorp becomes NFL’s Australian partner
Tabcorp has become the official wagering partner of the National Football League (NFL) in Australia as it seeks to tap into the growing popularity of…
Fox Sports launches Super 6 free-to-play prediction game
Fox Sports has rolled out a new, national free-to-play sports prediction game for US customers, the second major component of the broadcaster’s partnership with The…
Gateway becomes NFL’s first Canadian casino partner
British Columbia-based operator Gateway Casinos & Entertainment has become the National Football League’s (NFL) first Canadian casino partner. The multi-year agreement sees Gateway, which is…
NFL to embrace sports betting with expanded Sportradar data deal
The US National Football League (NFL) has extended its existing data deal with Sportradar to cover the distribution of its official data to sports betting…
Effectively driving brand awareness during the NFL off-season
Josh Linforth, Commercial Director at Genius Sports Media, analyzes how U.S. sportsbooks can successfully disseminate their brand name in the run up to the landmark…