NBA
Betway scores new partnership with Cleveland Cavaliers
Online gambling operator Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the agreement, Betway branding will…
Bally’s signs new partnership with Major League Baseball
Bally’s Corporation has entered into a partnership with Major League Baseball (MLB), in a deal that marks its third link-up with a professional sports league…
BetMGM signs Michigan basketball great Rose as brand ambassador
BetMGM, the joint venture between MGM resorts and Entain, has announced former National Basketball Association (NBA) star Jalen Rose as a celebrity brand ambassador. The…
Bally’s scores sports betting partnership with NBA
Casino operator Bally’s Corporation has secured its second deal with a US major league in a matter of weeks by entering into a partnership with…
Betting sponsorships worth $396.6m to US sport, research claims
The betting industry has invested almost $400m in sponsorship investments in US sport since the repeal of the Professional and Amateur Sports Protection Act (PASPA)…
DraftKings joins NBA’s Charlotte Hornets as official DFS partner
Daily fantasy and sports betting operator DraftKings has entered into a new partnership with the North Carolina-based Charlotte Hornets, of the National Basketball Association (NBA).…
FanDuel announces partnership with NBA legend Barkley
Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst…
FanDuel expands NBA presence with Detroit Pistons deal
National Basketball Association (NBA) franchise the Detroit Pistons has signed up a second gaming partner of the day, pairing up with Flutter Entertainment-owned FanDuel Group.…
DraftKings scores new partnership with NBA’s Pistons
Sports betting and fantasy sports provider DraftKings has agreed a partnership National Basketball Association (NBA) franchise the Detroit Pistons. DraftKings will serve as the team’s…
Arizona casino partners with Phoenix Suns & Mercury
Arizona’s tribal-operated Gila River Hotels & Casino has announced a new partnership with National Basketball Association (NBA) team Phoenix Suns, and Women’s NBA (WNBA) team…
SBUSA: Skin in the game
This year’s Sports Betting USA Digital will feature the National Basketball Retired Players Association as a keynote speaker. President and CEO Scott Rochelle talks to…
FanDuel nets partnership with NBA’s Memphis Grizzlies
Daily fantasy and sports betting operator FanDuel has struck a new strategic partnership with Tennessee-based National Basketball Association (NBA) team, the Memphis Grizzlies. The multi-year…
NBA extends data deals with Genius and Sportradar
The National Basketball Association (NBA) has extended its official US betting data partnerships with both Sportradar and Genius Sports Group. Under the deals, Sportradar and…
NBA to launch new lottery game with EquiLottery
Sports lottery games developer EquiLottery Games has brokered a deal with the National Basketball Association (NBA) to launch a new officially licensed game based on…