Marketing & Affiliates

US casino giant Caesars Entertainment has joined forces with sports television network ESPN for an initiative to bring sports betting news and content to fans…

The US is often painted as a virgin landscape of sports fans ripe for conversion into regulator bettors, but is this really the case and…

To ensure the long-term future of the US sports betting market, operators will need to effectively promote their brands without carpet-bombing states with advertising. But…

Boxer and Olympic champion Sugar Ray Leonard booked for motivational address at ICE North America

US arm of William Hill will serve as an official betting partner of the NHL

North America’s Major League Soccer has entered into a multi-year strategic partnership with MGM Resorts and the Roar Digital joint venture between MGM and GVC…

Boston Red Sox becomes first Major League Baseball franchise to partner with a gaming company after confirming a deal with MGM Resorts International

Golf’s PGA Tour to expand sponsorship programme and consider gambling companies as official marketing partners for all six of its tours

Affiliates and media are leading online search rankings with players hungry for odds and information relating to the fledgling regulated market in the US

The rise of the super affiliates is bringing unheralded levels of disclosure, Scott Longley explains, making it a golden age of discovery for gambling affiliate…