Marketing & Affiliates

14th May 2019

Caesars seals sports betting content deal with ESPN

US casino giant Caesars Entertainment has joined forces with sports television network ESPN for an initiative to bring sports betting news and content to fans…

8th May 2019

The casual play

The US is often painted as a virgin landscape of sports fans ripe for conversion into regulator bettors, but is this really the case and…

8th May 2019

Walk the line

To ensure the long-term future of the US sports betting market, operators will need to effectively promote their brands without carpet-bombing states with advertising. But…

23rd April 2019

Sugar Ray Leonard steps into the ring for ICE North America

Boxer and Olympic champion Sugar Ray Leonard booked for motivational address at ICE North America

28th March 2019

William Hill US secures betting partnership with NHL

US arm of William Hill will serve as an official betting partner of the NHL

20th March 2019

MLS confirms wide-ranging deal with MGM Resorts

North America’s Major League Soccer has entered into a multi-year strategic partnership with MGM Resorts and the Roar Digital joint venture between MGM and GVC…

11th March 2019

Boston Red Sox secures MLB first with MGM Resorts deal

Boston Red Sox becomes first Major League Baseball franchise to partner with a gaming company after confirming a deal with MGM Resorts International

28th February 2019

PGA Tour opens sponsorship to gambling companies

Golf’s PGA Tour to expand sponsorship programme and consider gambling companies as official marketing partners for all six of its tours

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
21st January 2019

Affiliates and media lead US gambling search rankings

Affiliates and media are leading online search rankings with players hungry for odds and information relating to the fledgling regulated market in the US

3rd December 2018

Catena sets sights on US for profit growth

The rise of the super affiliates is bringing unheralded levels of disclosure, Scott Longley explains, making it a golden age of discovery for gambling affiliate…

iGB North America Magazine Issue 45

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