Marketing & Affiliates
Elys to launch new betting platform with CDI after US Bookmaking deal
Interactive gaming and sports betting company Elys Game Technology (Elys) has announced that it will showcase its new retail sports betting platform, Elys Gameboard US,…
WynnBet named official sportsbook and gaming partner of Detroit Lions
Mobile sports betting operator WynnBet has signed a multi-year partnership with the Detroit Lions, which will see it become the NFL team’s official sportsbook and…
BetMGM strikes partnership with MLB’s Pittsburgh Pirates
Digital gaming operator BetMGM and baseball team the Pittsburgh Pirates have announced a partnership that will see BetMGM promotions across the Pirates’ multi-channel offerings. As…
WynnBet adds Paysafe payments and affiliate services
WynnBet, the US-facing sports betting platform, has partnered with Paysafe and its Income Access subsidiary for payments and marketing services. The mobile sportsbook from Wynn…
FanDuel migrates to Scientific Games’ OpenSports in four more states
FanDuel has migrated its sportsbooks to Scientific Games’ OpenSports platform in four more states. OpenBet-powered FanDuel sportsbooks are now live in a total of ten…
Bally’s acquires US’s leading beach volleyball league
Bally’s Corporation has acquired the US’s premier professional beach volleyball organisation as the latest action within its diversification strategy. The gaming group said the purchase…
DraftKings and MLB expand betting partnership with streaming content
DraftKings and Major League Baseball (MLB) have announced an expansion of their existing partnership to include promotional sports betting rights and an additional range of…
Esports Entertainment partners with Ohio’s Hall of Fame Resorts
Hall of Fame Resort and Entertainment Company and Esports Entertainment Group (EEG) have entered a partnership that will bring esports to the Hall of Fame…
State of the Union: DraftKings, Congress, Elys and more
Engine Media files patent infringement lawsuit against DraftKings Esports provider Engine Media Holdings has filed a patent infringement lawsuit against sportsbook giant DraftKings. The infringement…
NFL legend Brees receives PointsBet equity in brand ambassador deal
PointsBet has announced the appointment of NFL great Drew Brees as global brand ambassador in a deal that will see him receive equity as a…
Caesars strikes deal for Harrah’s Nebraska casino
Caesars Entertainment has reached an agreement with horse racing operator Columbus Exposition and Racing (CER) to build and operate a Harrah’s property in Nebraska. Expected…
DraftKings renews sponsorship of Major League Eating hot dog event
DraftKings will continue as a sponsor of Major League Eating’s (MLE) 2021 edition of the Nathan’s Famous Fourth of July International Hot Dog Eating Contest.…
Bally’s announces 15-year partnership with WNBA’s Phoenix Mercury
Bally’s Corporation has announced a new partnership with Arizona-based Women’s National Basketball Association (WNBA) team Phoenix Mercury Basketball. The deal will see Bally’s become the…
Sportradar enters ten-year partnership with National Hockey League
Sports betting provider Sportradar has announced it has entered into a 10-year global partnership with the National Hockey League (NHL). The deal will see Sportradar…