Marketing & Affiliates

16th July 2021

Elys to launch new betting platform with CDI after US Bookmaking deal

Interactive gaming and sports betting company Elys Game Technology (Elys) has announced that it will showcase its new retail sports betting platform, Elys Gameboard US,…

16th July 2021

WynnBet named official sportsbook and gaming partner of Detroit Lions

Mobile sports betting operator WynnBet has signed a multi-year partnership with the Detroit Lions, which will see it become the NFL team’s official sportsbook and…

15th July 2021

BetMGM strikes partnership with MLB’s Pittsburgh Pirates

Digital gaming operator BetMGM and baseball team the Pittsburgh Pirates have announced a partnership that will see BetMGM promotions across the Pirates’ multi-channel offerings. As…

15th July 2021

WynnBet adds Paysafe payments and affiliate services

WynnBet, the US-facing sports betting platform, has partnered with Paysafe and its Income Access subsidiary for payments and marketing services. The mobile sportsbook from Wynn…

14th July 2021

FanDuel migrates to Scientific Games’ OpenSports in four more states

FanDuel has migrated its sportsbooks to Scientific Games’ OpenSports platform in four more states. OpenBet-powered FanDuel sportsbooks are now live in a total of ten…

13th July 2021

Bally’s acquires US’s leading beach volleyball league

Bally’s Corporation has acquired the US’s premier professional beach volleyball organisation as the latest action within its diversification strategy. The gaming group said the purchase…

12th July 2021

DraftKings and MLB expand betting partnership with streaming content

DraftKings and Major League Baseball (MLB) have announced an expansion of their existing partnership to include promotional sports betting rights and an additional range of…

9th July 2021

Esports Entertainment partners with Ohio’s Hall of Fame Resorts

Hall of Fame Resort and Entertainment Company and Esports Entertainment Group (EEG) have entered a partnership that will bring esports to the Hall of Fame…

8th July 2021

State of the Union: DraftKings, Congress, Elys and more

Engine Media files patent infringement lawsuit against DraftKings Esports provider Engine Media Holdings has filed a patent infringement lawsuit against sportsbook giant DraftKings. The infringement…

8th July 2021

NFL legend Brees receives PointsBet equity in brand ambassador deal

PointsBet has announced the appointment of NFL great Drew Brees as global brand ambassador in a deal that will see him receive equity as a…

5th July 2021

Caesars strikes deal for Harrah’s Nebraska casino

Caesars Entertainment has reached an agreement with horse racing operator Columbus Exposition and Racing (CER) to build and operate a Harrah’s property in Nebraska. Expected…

2nd July 2021

DraftKings renews sponsorship of Major League Eating hot dog event

DraftKings will continue as a sponsor of Major League Eating’s (MLE) 2021 edition of the Nathan’s Famous Fourth of July International Hot Dog Eating Contest.…

30th June 2021

Bally’s announces 15-year partnership with WNBA’s Phoenix Mercury

Bally’s Corporation has announced a new partnership with Arizona-based Women’s National Basketball Association (WNBA) team Phoenix Mercury Basketball. The deal will see Bally’s become the…

29th June 2021

Sportradar enters ten-year partnership with National Hockey League

Sports betting provider Sportradar has announced it has entered into a 10-year global partnership with the National Hockey League (NHL). The deal will see Sportradar…