Marketing & Affiliates
Contrasting approaches to US sports betting customer acquisition
With user acquisition costs are unsustainably high, the pressure is on the industry to find ways to bring new players on board at a lower…
NFL announces “select group” of approved sportsbook operators
The National Football League (NFL) has reached agreements with FOX Bet, BetMGM, PointsBet, and WynnBET to become approved sportsbook operators for the 2021 NFL season and…
theScore Bet lands new partnership with Golf Canada
Score Media and Gaming (theScore) has secured a deal for its theScore Bet subsidiary to become an official partner of Golf Canada, the governing body…
DraftKings launches “micro-betting” platform with Simplebet
DraftKings has entered into a multi-year deal with Simplebet, which will see real-money micro-betting implemented across its sportsbooks. Through the new micro-betting feature, bettors will…
Chalkline raises $2.7m in funding round
Sports betting customer retention and acquisition tool provider Chalkline has announced that it raised $2.7m (£1.9m/€2.3m) in Series A funding. The funding round was spearheaded…
Caesars scores industry-first partnership with Fiesta Bowl
Caesars Entertainment, Inc. has entered a first-of-its-kind sports betting and fantasy gaming partnership with the Fiesta Bowl Organization, the organizing body of the Fiesta Bowl…
PointsBet scores sportsbook partnership with NFL
Gambling operator PointsBet Holdings has entered into a partnership with the National Football League (NFL), becoming an approved sportsbook operator of the competition. The deal…
BetMGM and Liv Hospitality set to bring sports betting to South Dakota
Igaming operator BetMGM has partnered with Liv Hospitality’s resorts in South Dakota to bring retail and mobile sports betting to the state. The exclusive deal…
WynnBet adds rewards program to online platforms
WynnBet, the sports betting and igaming division of Wynn Resorts, has announced that its Wynn Rewards program is being integrated into online sports betting and…
Slot Buzz casino review site goes live in Canada
Online casino and igaming review website Slot Buzz has launched in Canada as part of its ongoing strategy to reach customers in regulated and soon-to-be…
FanDuel enters multi-year partnership with golf star Jordan Spieth
Sportsbook giant FanDuel has announced it has entered a multi-year partnership with three-time golfing major winner Jordan Spieth. The deal will see FanDuel, an official…
Sightline Payments hits $1bn valuation after $244m fundraising round
Sightline Payments has announced that it has raised $244m in a new round of fundraising, taking the provider’s total valuation to over $1bn. With this…
DraftKings secures Baltimore Ravens as fifth NFL partner
Sports betting and daily fantasy sports operator DraftKings has agreed a new partnership with National Football League (NFL) franchise the Baltimore Ravens. Though the length…
Washington becomes first NFL team to join AGA’s RG campaign
The Washington Football Team has become the first NFL franchise to join the American Gaming Association’s public service campaign promoting responsible betting. The “Have a…