Marketing & Affiliates

24th September 2019

888Casino extends New York Jets partnership

888Casino has extended its partnership with the NFL’s New York Jets for the 2019 season. Under the deal, 888casino branding will feature “extensively” at the…

24th September 2019

Michaelson appointed to board

Gregg Michaelson has been appointed to affiliate marketing provider Group’s board of directors after being nominated by equity firm Edison Partners. Earlier this month,…

19th September 2019

State of the Union: NJ, MS, DE, PA and more

This week’s State of the Union, in partnership with Segev LLP, covers the latest revenue figures from a number of regulated markets, as well as…

17th September 2019

Unibet partners with New Jersey’s NHL team

Unibet has marked its entry into the New Jersey sports betting market by becoming a partner of the state’s National Hockey League (NHL) ice hockey…

16th August 2019

FanDuel lands gaming deal with Major League Baseball

Flutter Entertainment-owned FanDuel has struck a deal to become an authorised gaming partner of North America’s Major League Baseball (MLB). Through the multi-year agreement, FanDuel…

14th August 2019

Gateway becomes NFL’s first Canadian casino partner

British Columbia-based operator Gateway Casinos & Entertainment has become the National Football League’s (NFL) first Canadian casino partner. The multi-year agreement sees Gateway, which is…

8th August 2019

The value of trust

Operators must ensure their advertising is compliant with an evolving set of industry standards. However, as Melissa Del Gaudio points out, customers are increasingly motivated…

8th August 2019

Cashcow launches affiliate site in NJ

Affiliate marketing company Cashcow Ltd secured acquired a license to launch in New Jersey and will now roll out new US-facing website The usaonlinecasinofinder…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

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30th July 2019

William Hill partners Income Access to revamp affiliate programme

William Hill US has linked up with marketing technology and services provider Income Access to expand and strengthen its affiliate program across the country. Paysafe…

25th July 2019

State of the Union: NY, PA, Mississippi, Miomni and more

This week’s State of the Union, in partnership with Segev LLP, looks at the latest developments in states including New York and Pennsyvlania. Elsewhere, Miomni…

25th July 2019

The Action Network hires FanDuel’s Borod for commercial role

Sports media company The Action Network has hired Ari Borod, former vice president for legal affairs of FanDuel, as its new chief commercial officer. Borod,…

23rd July 2019

Better Collective strengthens US portfolio with two acquisitions

Better Collective has acquired the assets of Florida-based sports betting websites Vegas Insider and Scores and Odds in a $20m cash deal.  “With the acquisition…

11th July 2019

Effectively driving brand awareness during the NFL off-season

Josh Linforth, Commercial Director at Genius Sports Media, analyzes how U.S. sportsbooks can successfully disseminate their brand name in the run up to the landmark…

27th June 2019

ICE North America Interview: Randall Boe, Commissioner, Arena Football League

Randall Boe explains how emerging sports competitions such as the Arena Football League can benefit from legal wagering.

iGB North America Magazine Issue 45

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