Marketing & Affiliates

30th March 2021

MGM Resorts appoints Jeff Mochal to senior communications role

MGM International Resorts has appointed Jeff Mochal as senior vice president of corporate communications while Ayesha Molino, who previously held the role, moves up to…

26th March 2021

Fox Sports and NYRA announce wagering and media rights deal

Fox Sports has agreed a deal to become the official wagering partner and the official media rights partner of the New York Racing Association (NYRA),…

26th March 2021

Betway scores new partnership with Cleveland Cavaliers

Online gambling operator Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the agreement, Betway branding will…

24th March 2021

XLMedia completes Sports Betting Dime acquisition

Affiliate business XLMedia has completed its acquisition US-focused sportsbook review website Sports Betting Dime. Last week, XLMedia revealed it had agreed to purchase Sports Betting…

23rd March 2021

Gambling.com launches new affiliate site in Virginia

Gambling.com Group has launched its third sports betting affiliate website in the US state of Virginia. VirginiaIsForBettors features a range of content specific to Virginia,…

19th March 2021

DraftKings becomes official partner of American Cornhole League

Daily fantasy and sports betting operator DraftKings has become the official sports betting partner of the American Cornhole League (ACL). The deal will see DraftKings…

19th March 2021

Fox Bet set to become authorized NFL sportsbook

Fox Bet has announced that the brand will receive authorized sportsbook operator status from the NFL if and when the league approves official sportsbook operators…

19th March 2021

XLMedia raises $33.5m to fund Sports Betting Dime deal

Affiliate business XLMedia has raised £24.0m (€28.1m/$33.5m) under a placing and subscription to help fund its acquisition of US-focused sportsbook review website Sports Betting Dime.…

18th March 2021

Bally’s signs new partnership with Major League Baseball

Bally’s Corporation has entered into a partnership with Major League Baseball (MLB), in a deal that marks its third link-up with a professional sports league…

18th March 2021

XLMedia to acquire Sports Betting Dime for $26m

Affiliate business XLMedia has reached an agreement to acquire US-focused sportsbook review website Sports Betting Dime (SBD) for $26.0m. Founded in 2012, SBD operates as…

16th March 2021

Mr Gamble makes US market debut with New Jersey affiliate license

Online casino listing site Mr Gamble has launched in the US market after securing an affiliate license from the New Jersey Division of Gaming Enforcement.…

15th March 2021

BetMGM signs Michigan basketball great Rose as brand ambassador

BetMGM, the joint venture between MGM resorts and Entain, has announced former National Basketball Association (NBA) star Jalen Rose as a celebrity brand ambassador. The…

12th March 2021

FanDuel secures partnership with Inside the NBA’s Kenny Smith

Sports betting giant FanDuel has announced a new multi-year partnership with two-time NBA champion and Inside the NBA analyst Kenny Smith.  As well as appearing…

12th March 2021

Time to (free to) play the game

With player acquisition costs exceeding $500, Chalkline CEO Daniel Kustelski’s (pictured) team has built a business case for Free-To-Play games as a cost-effective way for…