Marketing & Affiliates
BetMGM secures industry-first deal with Nascar team
BetMGM has become the first gambling operator to officially partner with a professional Nascar team after it secured a deal with Richard Childress Racing (RCR).…
Betting sponsorships worth $396.6m to US sport, research claims
The betting industry has invested almost $400m in sponsorship investments in US sport since the repeal of the Professional and Amateur Sports Protection Act (PASPA)…
Bet.Works hits the big time
Bet.Works has quickly evolved from a sportsbook supplier looking to challenge the industry elite, to a key tentpole in Bally’s Corporation’s aggressive expansion plans. Founder…
The Athletic signs up BetMGM as exclusive betting partner
Subscription-based sports media giant The Athletic has named BetMGM has its exclusive sports betting partner in the US. The agreement with the MGM Resorts and…
FanDuel selects Genius Sports for new marketing drive
Sports betting and daily fantasy sports operator FanDuel is to work with Genius Sports Group on a new marketing initiative, aimed at bringing in new…
Bally’s and Sinclair rebrand regional sports networks
Bally’s Corporation has revealed the new logos and names for Sinclair Broadcast Group’s regional sports networks across the US, as part of a recently announced…
DraftKings joins NBA’s Charlotte Hornets as official DFS partner
Daily fantasy and sports betting operator DraftKings has entered into a new partnership with the North Carolina-based Charlotte Hornets, of the National Basketball Association (NBA).…
PointsBet names golf personality Spiranac as ambassador
Australia’s PointsBet has hired Golf personality Paige Spiranac as a brand ambassador, joining Shaquille O’Neal in promoting the operator. Spiranac is a former college golf…
Understanding the Eagles’ esports engagement play
Having been an early adopter in engaging with sports betting, the Philadelphia Eagles have now become the National Football League’s first franchise to sign up…
PlayUp sponsors NHL’s New Jersey Devils
Australian daily fantasy and sports betting operator PlayUp has secured an agreement with the National Hockey League (NHL)’s New Jersey Devils, which becomes the operator’s…
PointsBet signs latest Michigan deal with Detroit Red Wings
Online betting operator PointsBet has agreed a multi-year deal with National Hockey League (NHL) franchise the Detroit Red Wings, its second deal with a Michigan-based…
BetMGM partners with MLB’s Washington Nationals
BetMGM, the betting brand operated through the Entain and MGM Resorts joint venture Roar Digital, has secured a multi-year partnership with Major League Baseball franchise…
Bojoko launches affiliate site in New Jersey
Affiliate marketing business Bojoko has launched in New Jersey after securing a licence from the US state’s Division of Gaming Enforcement (DGE). The launch will…
BetRivers signs NBA and NFL legends as brand ambassadors
New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National…