Marketing & Affiliates

11th March 2021

Sports IQ and IGT announce Playsports platform partnership

Technology supplier SportsIQ has announced a new multi-year deal with International Game Technology (IGT), making SportsIQ’s odds and automated trading products available on IGT’s Playsports platform.…

11th March 2021

A smart product for the casual bettor?

QL Gaming’s data-driven tools have proven a hit with sophisticated bettors, but the next challenge is to extend its reach to casual punters. Thanks to its recent acquisition by broadcaster Entercom, the business now has…

9th March 2021

Bally’s launches campaign to support proposed $650m Virginia casino

US land-based casino operator Bally’s Corporation has launched a new campaign in an effort to drum up support for its proposed $650m casino resort in…

5th March 2021

Bally’s scores sports betting partnership with NBA

Casino operator Bally’s Corporation has secured its second deal with a US major league in a matter of weeks by entering into a partnership with…

4th March 2021

Esports Entertainment scores partnerships with New England sports teams

Esports Entertainment Group (EEG) has signed a multi-year sponsorship deal with Kraft Sports and Entertainment to become an official partner of National Football League franchise…

4th March 2021

DraftKings named UFC’s first sportsbook and daily fantasy partner

DraftKings has hailed a “groundbreaking” agreement with the Ultimate Fighting Championship (UFC) that sees it become the mixed martial arts competition’s official sportsbook and daily…

3rd March 2021

Betfred US scores partnership with Colorado Rockies

Betfred USA Sports, the US-facing business of the British bookmaker, has entered a multi-year marketing and sponsorship agreement with Major League Baseball (MLB) franchise the…

3rd March 2021

GiG secures Virginia license for WSN.com

Gaming Innovation Group (GiG) has secured a vendor registration license in the US state of Virginia for its World Sports network (WSN.com) affiliate site. Issued…

3rd March 2021

WynnBet becomes Detroit Pistons’ fourth sportsbook partner

WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has partnered the Detroit Pistons, becoming the fourth sports operator to strike…

1st March 2021

BetMGM in US first with Borussia Dortmund partnership

MGM-Entain joint venture BetMGM has become the first US betting operator to partner with a German soccer club, striking a deal with Bundesliga giants Borussia…

1st March 2021

MediaTroopers secures permanent sports wagering supplier license in WV

Digital marketing agency MediaTroopers has secured a permanent sports betting supplier license from the West Virginia Lottery. MediaTroopers has been operating in the US state…

25th February 2021

WatchandWager extends marketing partnership with AretoNet

Advance-deposit wagering operator and Webis Holdings subsidiary WatchandWager (WaW) has extended its data and marketing agreement with AretoNet for a further two years. The US-based…

18th February 2021

Bally’s signs up first sports league partner through NHL deal

Bally’s Corporation has become an official sports betting partner of the National Hockey League (NHL) in what is a first agreement with a major league…

16th February 2021

BonusFinder receives Virginia affiliate license

Casino and sportsbook comparison site BonusFinder.com has been granted an affiliate license for the state of Virginia. The approval adds to the affiliate’s existing US…