Marketing & Affiliates
PlayUp sponsors NHL’s New Jersey Devils
Australian daily fantasy and sports betting operator PlayUp has secured an agreement with the National Hockey League (NHL)’s New Jersey Devils, which becomes the operator’s…
PointsBet signs latest Michigan deal with Detroit Red Wings
Online betting operator PointsBet has agreed a multi-year deal with National Hockey League (NHL) franchise the Detroit Red Wings, its second deal with a Michigan-based…
BetMGM partners with MLB’s Washington Nationals
BetMGM, the betting brand operated through the Entain and MGM Resorts joint venture Roar Digital, has secured a multi-year partnership with Major League Baseball franchise…
Bojoko launches affiliate site in New Jersey
Affiliate marketing business Bojoko has launched in New Jersey after securing a licence from the US state’s Division of Gaming Enforcement (DGE). The launch will…
BetRivers signs NBA and NFL legends as brand ambassadors
New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National…
DraftKings signs partnership with Drone Racing League
DraftKings has been named the official sports betting partner of the Drone Racing League (DRL). As the official sports betting partner of the league, DraftKings…
PointsBet partners NBA’s Detroit Pistons ahead of Michigan launch
Sportsbook operator PointsBet has entered into a new partnership with National Basketball Association (NBA) franchise the Detroit Pistons, ahead of its launch in the team’s…
FanDuel announces partnership with NBA legend Barkley
Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst…
XLMedia acquires US-focused CBWG Sports
Affiliate marketing services provider XLMedia has completed the acquisition of sports gaming and sports betting business CBWG Sports. XLMedia will pay an initial $12.0m (£9.0m/€9.9m)…
State of the Union: FanDuel, Canada, Colorado and more
This week’s State of the Union, in partnership with Segev LLP, includes Flutter’s pruchase of a further 37.2% of FanDuel, the Canadian Government’s decision to…
FanDuel expands NBA presence with Detroit Pistons deal
National Basketball Association (NBA) franchise the Detroit Pistons has signed up a second gaming partner of the day, pairing up with Flutter Entertainment-owned FanDuel Group.…
DraftKings scores new partnership with NBA’s Pistons
Sports betting and fantasy sports provider DraftKings has agreed a partnership National Basketball Association (NBA) franchise the Detroit Pistons. DraftKings will serve as the team’s…
BonusFinder secures affiliate license in Michigan
Performance marketing business BonusFinder has secured a new affiliate license in Michigan, ahead of the launch of online sports betting and igaming in the state. The…
Gambling.com Group cleared to launch in Illinois and Tennessee
Affiliate marketing giant Gambling.com Group has secured approval to roll out its services in Illinois and Tennessee. KAX Media America, the group’s US subsidiary, has…