Marketing & Affiliates

28th May 2019

Better Collective boosts US presence with RotoGrinders deal

Stockholm-listed Better Collective will significantly expand its presence in the US market through the acquisition of daily fantasy and sports betting affiliate Rical LLC, operator…

22nd May 2019

Gambling.com Group talks up US opportunities after Q1 revenue growth

Gambling.com Group has reported a 52% year-on-year increase in revenue for the first quarter of 2019, with the affiliate marketing giant to invest in the…

20th May 2019

Talent market update: US betting and gaming

Pentasia’s Brady Eagle provides an insight into hiring trends in the US betting and gaming sector in the second quarter of 2019.  Since the Supreme…

15th May 2019

Reflections, data and royalties on first day of ICE Vox North America

The first day of ICE Vox North America took place exactly one year after the Supreme Court struck down the Professional and Amateur Sports Protection…

15th May 2019

Totally Gaming Academy: 2019 training calendar for professionals

Totally Gaming Academy course topics for 2019 to 2020 include casino, land-based & online gaming, AML & CFT, lottery, slots, affiliate or sportsbook management, responsible…

14th May 2019

Caesars seals sports betting content deal with ESPN

US casino giant Caesars Entertainment has joined forces with sports television network ESPN for an initiative to bring sports betting news and content to fans…

8th May 2019

The casual play

The US is often painted as a virgin landscape of sports fans ripe for conversion into regulator bettors, but is this really the case and…

8th May 2019

Walk the line

To ensure the long-term future of the US sports betting market, operators will need to effectively promote their brands without carpet-bombing states with advertising. But…

23rd April 2019

Sugar Ray Leonard steps into the ring for ICE North America

Boxer and Olympic champion Sugar Ray Leonard booked for motivational address at ICE North America

28th March 2019

William Hill US secures betting partnership with NHL

US arm of William Hill will serve as an official betting partner of the NHL

20th March 2019

MLS confirms wide-ranging deal with MGM Resorts

North America’s Major League Soccer has entered into a multi-year strategic partnership with MGM Resorts and the Roar Digital joint venture between MGM and GVC…

11th March 2019

Boston Red Sox secures MLB first with MGM Resorts deal

Boston Red Sox becomes first Major League Baseball franchise to partner with a gaming company after confirming a deal with MGM Resorts International

28th February 2019

PGA Tour opens sponsorship to gambling companies

Golf’s PGA Tour to expand sponsorship programme and consider gambling companies as official marketing partners for all six of its tours

21st January 2019

Affiliates and media lead US gambling search rankings

Affiliates and media are leading online search rankings with players hungry for odds and information relating to the fledgling regulated market in the US