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Marketing & Affiliates
28th May 2019
Better Collective boosts US presence with RotoGrinders deal
Stockholm-listed Better Collective will significantly expand its presence in the US market through the acquisition of daily fantasy and sports betting affiliate Rical LLC, operator…
22nd May 2019
Gambling.com Group talks up US opportunities after Q1 revenue growth
Gambling.com Group has reported a 52% year-on-year increase in revenue for the first quarter of 2019, with the affiliate marketing giant to invest in the…
20th May 2019
Talent market update: US betting and gaming
Pentasia’s Brady Eagle provides an insight into hiring trends in the US betting and gaming sector in the second quarter of 2019. Since the Supreme…
15th May 2019
Reflections, data and royalties on first day of ICE Vox North America
The first day of ICE Vox North America took place exactly one year after the Supreme Court struck down the Professional and Amateur Sports Protection…
15th May 2019
Totally Gaming Academy: 2019 training calendar for professionals
Totally Gaming Academy course topics for 2019 to 2020 include casino, land-based & online gaming, AML & CFT, lottery, slots, affiliate or sportsbook management, responsible…
14th May 2019
Caesars seals sports betting content deal with ESPN
US casino giant Caesars Entertainment has joined forces with sports television network ESPN for an initiative to bring sports betting news and content to fans…
8th May 2019
The casual play
The US is often painted as a virgin landscape of sports fans ripe for conversion into regulator bettors, but is this really the case and…
8th May 2019
Walk the line
To ensure the long-term future of the US sports betting market, operators will need to effectively promote their brands without carpet-bombing states with advertising. But…
23rd April 2019
Sugar Ray Leonard steps into the ring for ICE North America
Boxer and Olympic champion Sugar Ray Leonard booked for motivational address at ICE North America
28th March 2019
William Hill US secures betting partnership with NHL
US arm of William Hill will serve as an official betting partner of the NHL
20th March 2019
MLS confirms wide-ranging deal with MGM Resorts
North America’s Major League Soccer has entered into a multi-year strategic partnership with MGM Resorts and the Roar Digital joint venture between MGM and GVC…
11th March 2019
Boston Red Sox secures MLB first with MGM Resorts deal
Boston Red Sox becomes first Major League Baseball franchise to partner with a gaming company after confirming a deal with MGM Resorts International
28th February 2019
PGA Tour opens sponsorship to gambling companies
Golf’s PGA Tour to expand sponsorship programme and consider gambling companies as official marketing partners for all six of its tours
21st January 2019
Affiliates and media lead US gambling search rankings
Affiliates and media are leading online search rankings with players hungry for odds and information relating to the fledgling regulated market in the US