Marketing & Affiliates
DraftKings scores Chicago Cubs deal, opens second NH sportsbook
DraftKings has brokered a deal to become the official sports betting and daily fantasy partner of Major League Baseball team the Chicago Cubs, while the…
ESPN opens new Vegas studio at Caesars’ Linq
Sports broadcaster ESPN will strengthen its ties with the US betting industry as it today (24 August) opens its new studio at Caesars Entertainment’s The…
State of the Union: DraftKings, Covid-19, Puerto Rico and more
This week’s State of the Union, in partnership with Segev LLP, includes DraftKings’ first financial statements since its merger with SBTech and public listing on…
PointsBet scores betting partnership with PGA Tour
PointsBet has agreed a multi-year content and marketing deal to become an official operator of the PGA Tour, organizer of the top men’s golf tournaments…
PointsBet becomes exclusive gaming partner of Denver Nuggets
PointsBet has entered into a multi-year partnership with Kroenke Sports & Entertainment (KSE), owner of the National Hockey League (NHL)’s Colorado Avalanche, the National Basketball…
PGA Tour announces BetMGM as official betting partner
The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator. Under the deal,…
Gambling.com Group launches slot-focused affiliate portal
Affiliate giant Gambling.com Group announced the launch of a new casino-based affiliate website, SlotSource.com, aimed at regulated online gaming markets in the US. SlotSource.com will…
PGA Tour signs DraftKings as first official betting partner
DraftKings has expanded its partnership with the PGA Tour to become the first official betting operator for the golf tournament organiser. Under the agreement, DraftKings…
Fanduel signs media partnership with The Ringer
Flutter-owned betting and daily fantasy sports operator FanDuel has entered into a strategic partnership with Spotify-owned sports and popular culture website The Ringer. Under the…
Denver Broncos signs up new betting partner in BetMGM
National Football League (NFL) franchise the Denver Broncos has signed up its second sports betting partner, with BetMGM to open a new lounge at the…
PointsBet seals MLB first with Detroit Tigers partnership
PointsBet has achieved a pair of industry firsts through its exclusive partnership with the Detroit Tigers, becoming the first sportsbook to partner a Major League…
GiG secures Colorado sports betting licence for WSN.com
Gaming Innovation Group (GiG) has secured a new vendor minor sports betting license for its flagship affiliate website World Sports Network (WSN.com) in Colorado. Issued…
Betfred agrees Broncos partnership
National Football League franchise the Denver Broncos has announced in its second sports betting deal in as many days, with Betfred US becoming its latest…
XLMedia poaches Rakuten’s Dorward for North America role
Affiliate marketing services provider XLMedia has announced the appointment of Ken Dorward, formerly of Japanese e-commerce giant Rakuten, as its new president North America. Dorward, who…