Marketing & Affiliates

24th August 2020

ESPN opens new Vegas studio at Caesars’ Linq

Sports broadcaster ESPN will strengthen its ties with the US betting industry as it today (24 August) opens its new studio at Caesars Entertainment’s The…

20th August 2020

State of the Union: DraftKings, Covid-19, Puerto Rico and more

This week’s State of the Union, in partnership with Segev LLP, includes DraftKings’ first financial statements since its merger with SBTech and public listing on…

18th August 2020

PointsBet scores betting partnership with PGA Tour

PointsBet has agreed a multi-year content and marketing deal to become an official operator of the PGA Tour, organizer of the top men’s golf tournaments…

7th August 2020

PointsBet becomes exclusive gaming partner of Denver Nuggets

PointsBet has entered into a multi-year partnership with Kroenke Sports & Entertainment (KSE), owner of the National Hockey League (NHL)’s Colorado Avalanche, the National Basketball…

3rd August 2020

PGA Tour announces BetMGM as official betting partner

The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator. Under the deal,…

29th July 2020

Gambling.com Group launches slot-focused affiliate portal

Affiliate giant Gambling.com Group announced the launch of a new casino-based affiliate website, SlotSource.com, aimed at regulated online gaming markets in the US. SlotSource.com will…

28th July 2020

PGA Tour signs DraftKings as first official betting partner

DraftKings has expanded its partnership with the PGA Tour to become the first official betting operator for the golf tournament organiser. Under the agreement, DraftKings…

24th July 2020

Fanduel signs media partnership with The Ringer

Flutter-owned betting and daily fantasy sports operator FanDuel has entered into a strategic partnership with Spotify-owned sports and popular culture website The Ringer. Under the…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

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9th July 2020

Denver Broncos signs up new betting partner in BetMGM

National Football League (NFL) franchise the Denver Broncos has signed up its second sports betting partner, with BetMGM to open a new lounge at the…

2nd July 2020

PointsBet seals MLB first with Detroit Tigers partnership

PointsBet has achieved a pair of industry firsts through its exclusive partnership with the Detroit Tigers, becoming the first sportsbook to partner a Major League…

1st July 2020

GiG secures Colorado sports betting licence for WSN.com

Gaming Innovation Group (GiG) has secured a new vendor minor sports betting license for its flagship affiliate website World Sports Network (WSN.com) in Colorado. Issued…

17th June 2020

Betfred agrees Broncos partnership

National Football League franchise the Denver Broncos has announced in its second sports betting deal in as many days, with Betfred US becoming its latest…

17th June 2020

XLMedia poaches Rakuten’s Dorward for North America role

Affiliate marketing services provider XLMedia has announced the appointment of Ken Dorward, formerly of Japanese e-commerce giant Rakuten, as its new president North America. Dorward, who…

14th May 2020

ICE North America Digital: Day 3 round-up

The third day of ICE North America Digital focused on the brick-and-mortar industry, namely the path back to business for an industry shuttered since mid-March…

iGB North America Magazine Issue 45

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