Online gambling affiliate business Acroud AB has announced the launch of new online casino comparison website CompareCasino as part of its ongoing efforts to expand its presence in the US market.
Specifically designed for the US market, CompareCasino will include a number of exclusive features that Acroud said will offer a unique user experience.
These features include Jackpot Tracker, where users can see the status of jackpot games in real-time, as well as a new Bonus Calculator.
In addition, users will have access to detailed analysis of online casinos and casino games, as well as gambling guides and industry news articles.
“In such dynamic market as the US we felt the need to create a product that always has the user at heart,” Acroud chief executive Robert Andersson said.
“Most review websites follow ‘the same old patterns’ and it was time for us to step out of the box and create something different. As casino players ourselves, we knew right away what must be done, and we will continue to expand our ideas even more to be aligned to end-users needs.”
The launch comes after Acroud this week Acroud signed a letter of intent (LOI) to acquire the igaming assets of online marketing solutions provider PMG Group for €5.5m (£4.9m/$6.5m).
The agreement will see Acroud take ownership of the Matching Visions igaming affiliate network, as well as B2B software provider Voonix and affiliate campaign specialist Traffic Grid.
Acroud last week also signed a similar agreement to acquire an unnamed US tipster company for an initial consideration of €2.2m, while the business last month agreed a deal to purchase a lead generation company in sports betting.
Last week, Acroud, revealed revenue in the third quarter fell 31% year-on-year to €2.4m, after poker and casino traffic declined and new depositing customers fell 57%.