Marketing & Affiliates

18th September 2020

BetMGM links up with NFL’s Las Vegas Raiders

BetMGM, the gambling brand operated via the GVC Holdings-MGM Resorts joint venture Roar Digital, has entered into a new partnership with the Las Vegas Raiders…

16th September 2020

Philadelphia Eagles sign Fox Bet sponsorship deal

The NFL’s Philadelphia Eagles have signed a new multi-year partnership with Flutter brand Fox Bet, who will launch a new studio at the team’s home…

16th September 2020

DraftKings seals wide ranging NY Giants partnership

DraftKings has agreed an exclusive, multi-year partnership with the New York Giants that sees the sports betting giant become the National Football League (NFL) franchise’s…

14th September 2020

AGA marketing code for betting comes into effect

The American Gaming Association (AGA)’s has introduced a new code of conduct to prevent irresponsible advertising by its members for their sportsbook products. The code,…

14th September 2020

ESPN to promote William Hill, DraftKings odds through new deal

Sports media giant ESPN has agreed deals with both Caesars Entertainment and DraftKings to showcase odds from William Hill and daily fantasy sports information from…

10th September 2020

State of the Union: PointsBet, Covid-19, 5Dimes and more

This week’s State of the Union, in partnership with Segev LLP, covers PointsBet’s first-of-its-kind deal with the University of Colorado Buffaloes, the US gaming market’s…

9th September 2020

PointsBet nets landmark deal with NCAA’s Colorado Buffaloes

PointsBet has signed a five-year deal to become a betting, gaming and fantasy sports partner of The University of Colorado Buffaloes, becoming the first operator…

3rd September 2020

DraftKings scores Chicago Cubs deal, opens second NH sportsbook

DraftKings has brokered a deal to become the official sports betting and daily fantasy partner of Major League Baseball team the Chicago Cubs, while the…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
24th August 2020

ESPN opens new Vegas studio at Caesars’ Linq

Sports broadcaster ESPN will strengthen its ties with the US betting industry as it today (24 August) opens its new studio at Caesars Entertainment’s The…

20th August 2020

State of the Union: DraftKings, Covid-19, Puerto Rico and more

This week’s State of the Union, in partnership with Segev LLP, includes DraftKings’ first financial statements since its merger with SBTech and public listing on…

18th August 2020

PointsBet scores betting partnership with PGA Tour

PointsBet has agreed a multi-year content and marketing deal to become an official operator of the PGA Tour, organizer of the top men’s golf tournaments…

7th August 2020

PointsBet becomes exclusive gaming partner of Denver Nuggets

PointsBet has entered into a multi-year partnership with Kroenke Sports & Entertainment (KSE), owner of the National Hockey League (NHL)’s Colorado Avalanche, the National Basketball…

3rd August 2020

PGA Tour announces BetMGM as official betting partner

The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator. Under the deal,…

29th July 2020

Gambling.com Group launches slot-focused affiliate portal

Affiliate giant Gambling.com Group announced the launch of a new casino-based affiliate website, SlotSource.com, aimed at regulated online gaming markets in the US. SlotSource.com will…

iGB North America Magazine Issue 44

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