Marketing & Affiliates

27th September 2021

BetMGM appoints MMA reporter Ariel Helwani as brand ambassador

Online sports betting and igaming operator BetMGM has announced the appointment of mixed martial arts (MMA) journalist Ariel Helwani as its new brand ambassador. In…

27th September 2021

OddsChecker scores NFL partnership with boxing icon Mayweather

Affiliate marketing business OddsChecker has entered into a partnership with boxing icon Floyd Mayweather Jr. Under the deal, Mayweather worked with OddsChecker on marketing for…

27th September 2021

FanDuel names Carton as responsible gaming ambassador

Sports betting operator FanDuel has appointed media personality Craig Carton as the company’s responsible gaming ambassador.  Problem gambling advocate Carton, who hosts the Carton and…

24th September 2021

Washington Capitals announce Caesars as first jersey sponsor

The Washington Capitals National Hockey League (NHL) team has announced Caesars Entertainment as its first-ever jersey sponsor. The multi-year agreement will see the Caesars Sportsbook…

22nd September 2021

Entain Foundation pledges UNLV support for research initiative

Entain’s charity division the Entain Foundation US has partnered with the University of Nevada, Las Vegas (UNLV) for a betting and gaming research initiative.  The…

22nd September 2021

Red Knot names ex-FoxBet CEO Robin Chhabra as chairman

Sports betting, gaming and communications company Red Knot has announced the appointment of Robin Chhabra to the role of chair. Chhabra previously held several roles…

21st September 2021

Tipico enters partnership with TVM Dooh for bar screen integrations

Sportsbook operator Tipico has entered into a partnership with display screen provider TVM Dooh that will see its odds and content appear on screens in…

21st September 2021

FSB expands to South Dakota with AG Trucano sports betting deal

Sports betting and online gaming provider FSB has announced a sports wagering agreement with slot machine operator AG Trucano (AGT), which will see FSB’s self-service…

20th September 2021

New York Jets joins AGA responsible betting campaign

NFL team the New York Jets has joined the American Gaming Association’s (AGA) “Have a Game Plan, Bet Responsibly” campaign. The announcement came just ahead…

20th September 2021

Rush Street Interactive lands jai-alai betting deal

Rush Street Interactive (RSI) has been announced as the official betting partner of Magic City Jai-Alai, which will see the operator become the first to…

20th September 2021

Caesars Entertainment scores landmark LSU athletics sportsbook deal

Louisiana State University (LSU) Athletics has entered into an official sportsbook partnership with Caesars Entertainment, becoming the most significant collegiate sports team to strike a…

20th September 2021

Bally’s-Gamesys merger to close on October 1

Bally’s has announced that its acquisition of Gamesys is set to take effect from October 1. This aligns with the expected closing of the deal…

17th September 2021

Caesars expands partnership with Indianapolis Colts

Caesars Entertainment has expanded its partnership with the Indianapolis Colts in a deal that sees the group take naming rights to prominent areas of the…

16th September 2021

Raketech eyes presence across US after QM Media deal completes

Raketech is targeting affiliate marketing sales across all licensed US states after completing its acquisition of QM Media AB’s assets in a deal worth €16m…