Marketing & Affiliates

22nd May 2023

iDEA Growth publishes responsible advertising code

iDEA Growth, a non-profit association focused on the US online interactive entertainment sector, has released an updated responsible advertising code for online gaming and sports…

19th May 2023

BetVictor scores partnership with CEBL

Online gambling operator BetVictor has entered into a partnership with the Canadian Elite Basketball League (CEBL), the top tier of basketball in the country. Under…

21st April 2023

PrizePicks scores fantasy sports deal with Nascar

North America-facing fantasy sports operator PrizePicks has agreed a new partnership with Nascar to become an official fantasy sports partner. Under the multi-year deal, which…

19th April 2023

Media and sports leagues form responsible sports betting ads body

A number of broadcasting entities and sports leagues announced the formation of responsible sports betting ads body the Coalition for Responsible Sports Betting Advertising.   …

17th March 2023

Hard Rock races ahead with Las Vegas F1 deal

Hard Rock International has agreed a deal to become a presenting partner of the inaugural Formula 1 Las Vegas Grand Prix in Nevada. Under the…

3rd March 2023

FanDuel scores sports betting partnership with MLB

Flutter Entertainment-owned FanDuel Group has entered into a partnership with Major League Baseball (MLB). Under the agreement, FanDuel will serve as a co-exclusive official sports…

28th February 2023

Aristocrat Gaming races into partnership with Las Vegas F1

The Aristocrat Gaming arm of Aristocrat Technologies has entered into a partnership with the inaugural Formula 1 Las Vegas Grand Prix. Under the multi-year deal,…

24th February 2023

BetMGM announces RG marketing campaign as US mulls ad ban

Sports betting and igaming operator, BetMGM has announced its plans to include responsible gaming messages in marketing and advertising campaigns, as a bill is proposed…

23rd February 2023

Federal Bill to ban sports betting ads introduced in the US

A bill introduced into the House by democratic representative, Paul Tonko proposes a wide-reaching ban on sportsbook advertising. Entitled The Betting on Our Future Act,…

9th February 2023

Gambling.com Group pens deal with media giant Gannett

Affiliate business Gambling.com Group has entered into a multi-year strategic partnership with US media group Gannett Co. Under the agreement, Gambling.com Group will provide content…

7th February 2023

Boyd scores new partnership with Las Vegas Raiders

Boyd Gaming has entered into a partnership with National Hockey League (NHL) franchise the Las Vegas Raiders. Under the agreement, Boyd’s 10 Las Vegas Valley…

1st February 2023

Bet365 partners Commanders to launch in Virginia

Bet365 has launched its online sportsbook in Virginia through a partnership with National Football League franchise the Washington Commanders. The sportsbook went live yesterday (January…

6th December 2022

PokerStars becomes latest gambling partner of NHL’s Red Wings

Flutter Entertainment-owned PokerStars has entered into a new partnership with National Hockey League (NHL) franchise the Detroit Red Wings. Under the multi-year deal, which marks…

2nd December 2022

New York bill aims to crack down on “predatory sportsbook bonuses”

A New York legislator has introduced a bill calling on the state regulator to crack down on “predatory sportsbook bonuses”. The bill – Senate Bill…