Marketing & Affiliates
BetRivers and Gambling.com Group reveal Maryland launch plans
Rush Street Interactive-operated BetRivers and affiliate business Gambling.com Group have both announced they will fully launch in Maryland when the state’s legal sports betting market…
NFL’s Jets call on court to appoint receiver after Fubo Gaming default
NFL franchise the New York Jets have filed for a court to appoint a receiver for dissolved betting operator Fubo Gaming, claiming that the business…
NorthStar Bets scores Ontario partnership with NBA
NorthStar Gaming, operator of the Canada-facing NorthStar Bets brands, has entered into a regional partnership with the National Basketball Association (NBA) in Ontario. Under the…
Caesars secures marketing partnership with Hollywood star Vince Vaughn
The Caesars Sportsbook & Casino division of Caesars Entertainment has entered into a new marketing partnership with Hollywood actor Vince Vaughn. Under the agreement, Vaughn…
Philadelphia 76ers extend partnership with Greenwood Gaming
National Basketball Association (NBA) team the Philadelphia 76ers has extended its partnership with casino and race track operator Greenwood Gaming. Through this multi-year partnership, Greenwood…
The affiliate evolution
Since the repeal of PASPA, the US affiliate sector has already undergone drastic change. Cole Rush looks at how the sector got to where it…
CBWG founders to leave XLMedia as earn-out period ends
XLMedia has announced that CBWG Sports founders Kyle Laskowski and Jason Ziernicki will leave the business following the completion of their earn-out targets. The affiliate…
Has US marketing finally rationalized?
Marketing in the US seems to be entering a new era, as operators boast of their “disciplined” approaches and aim to find more cost-effective ways…
Aristocrat Gaming partners New England Patriots
Aristocrat Gaming has expanded its presence in the National Football League (NFL) after becoming an official partner of the New England Patriots and its Gillette…
Checkd Group continues North American expansion with Ontario license
Online gambling business Checkd Group has secured an affiliate license in Ontario and also announced the appointment of Callum Broxton as its head of US…
Celebrities to feature in DraftKings’ new responsible gambling campaign
DraftKings has launched a new responsible gambling campaign featuring skateboarding legend Tony Hawk and WWE professional wrestler The Miz. Produced by DraftKings’ creative and media…
Unibet penalised in Ontario for breaching advertising and bonus rules
The Alcohol and Gaming Commission of Ontario (AGCO) has issued Kindred Group-owned Unibet with a penalty of CAN$48,000 after ruling the operator breached advertising and…
If ESPN won’t sportsbook, will sportsbooks ESPN?
Sportsbooks and media entities have taken plenty of steps towards partnerships since the repeal of PASPA. Media brands, the thinking goes, offer an obvious audience…
USA Today publisher Gannett alters Tipico deal, removing exclusivity
US media giant Gannett has altered its affiliate partnership with Tipico, removing exclusivity for the operator. Gannett – which owns the country’s leading newspaper by…