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Marketing & Affiliates
11th June 2021
Hard Rock scores partnership with soccer icon Messi
Land-based operator Hard Rock International has entered into a partnership with Argentinian soccer legend Lionel Messi. The five-year global agreement will see Messi serve as…
10th June 2021
DraftKings to collaborate with AGA responsible betting campaign
DraftKings has announced a collaboration with the American Gaming Association’s (AGA) “Have a Game Plan, Bet Responsibly” campaign. The campaign will be featured on DraftKings’…
10th June 2021
Smarkets receives investment from Susquehanna to expand US presence
Betting exchange operator Smarkets has announced a series B investment from Susquehanna Growth Equity, which will help Smarkets to increase its expansion across the US.…
8th June 2021
Penn National Gaming appoints Vimla Black-Gupta to board
Penn National Gaming has named marketer Vimla Black-Gupta as a new addition to the operator’s board of directors, subject to customary regulatory approvals. Black-Gupta has…
7th June 2021
BetMGM becomes exclusive betting partner of The Hockey News
BetMGM has agreed a deal to become the exclusive sports betting partner of ice hockey publication The Hockey News. Under the deal, The Hockey News…
4th June 2021
OlyBet scores Baltics partnership with NHL
OlyBet, a subsidiary of the Olympic Entertainment Group, has entered into a new regional partnership with North America’s National Hockey League (NHL). Under the agreement,…
4th June 2021
A Game Above appoints Girvan to senior partner marketing role
Customer acquisition and retention marketing specialist A Game Above has named industry veteran Paul Girvan as senior vice president of partner marketing. In the role,…
2nd June 2021
BetMGM partners NHL legend Gretzky as it eyes Canadian market entry
MGM-Entain joint venture BetMGM has partnered with ice hockey legend Wayne Gretzky, with the four-time Stanley Cup winner becoming a BetMGM brand ambassador, as the…
ICE North America Webinar Series – The Road Back
With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.
Register Now!
28th May 2021
Better Collective closes $240m Action Network acquisition
Better Collective has closed its $240m acquisition of the Action Network, the largest deal in the super-affiliate’s history. The deal was announced at the start of…
28th May 2021
BetMGM announces NYRA Bets as first horse racing partner
BetMGM struck a deal that sees the New York Racing Association’s online betting platform NYRA Bets become the operator’s first horse racing partner in the…
26th May 2021
Esports Entertainment Group scores new partnership with NBA’s Cavaliers
Esports Entertainment Group has entered a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the deal, Esports Entertainment will serve as…
24th May 2021
PointsBet nets first women’s league deal with WNBA
Sportsbook operator PointsBet has become an authorized gaming operator of the Women’s National Basketball Association (WNBA), its first partnership with a women’s professional sports league. …
20th May 2021
Sportradar signs landmark marketing tech deals with NFL’s Jets and Ravens
Sports betting service provider Sportradar has signed two new agreements with the New York Jets and Baltimore Ravens, to provide its ad:s sports betting marketing…
19th May 2021
Baltimore Ravens sign BetMGM as first gaming partner
MGM Resorts and Entain joint venture BetMGM has agreed a deal to become the first official gaming partner of the NFL’s Baltimore Ravens, after Maryland…
