Marketing & Affiliates

22nd November 2022

BetRivers and Gambling.com Group reveal Maryland launch plans

Rush Street Interactive-operated BetRivers and affiliate business Gambling.com Group have both announced they will fully launch in Maryland when the state’s legal sports betting market…

11th November 2022

NFL’s Jets call on court to appoint receiver after Fubo Gaming default

NFL franchise the New York Jets have filed for a court to appoint a receiver for dissolved betting operator Fubo Gaming, claiming that the business…

3rd November 2022

NorthStar Bets scores Ontario partnership with NBA

NorthStar Gaming, operator of the Canada-facing NorthStar Bets brands, has entered into a regional partnership with the National Basketball Association (NBA) in Ontario. Under the…

25th October 2022

Caesars secures marketing partnership with Hollywood star Vince Vaughn

The Caesars Sportsbook & Casino division of Caesars Entertainment has entered into a new marketing partnership with Hollywood actor Vince Vaughn. Under the agreement, Vaughn…

14th October 2022

Philadelphia 76ers extend partnership with Greenwood Gaming

National Basketball Association (NBA) team the Philadelphia 76ers has extended its partnership with casino and race track operator Greenwood Gaming. Through this multi-year partnership, Greenwood…

13th October 2022

The affiliate evolution

Since the repeal of PASPA, the US affiliate sector has already undergone drastic change. Cole Rush looks at how the sector got to where it…

13th October 2022

CBWG founders to leave XLMedia as earn-out period ends

XLMedia has announced that CBWG Sports founders Kyle Laskowski and Jason Ziernicki will leave the business following the completion of their earn-out targets. The affiliate…

6th October 2022

Has US marketing finally rationalized?

Marketing in the US seems to be entering a new era, as operators boast of their “disciplined” approaches and aim to find more cost-effective ways…

14th September 2022

Aristocrat Gaming partners New England Patriots

Aristocrat Gaming has expanded its presence in the National Football League (NFL) after becoming an official partner of the New England Patriots and its Gillette…

13th September 2022

Checkd Group continues North American expansion with Ontario license

Online gambling business Checkd Group has secured an affiliate license in Ontario and also announced the appointment of Callum Broxton as its head of US…

8th September 2022

Celebrities to feature in DraftKings’ new responsible gambling campaign

DraftKings has launched a new responsible gambling campaign featuring skateboarding legend Tony Hawk and WWE professional wrestler The Miz. Produced by DraftKings’ creative and media…

26th August 2022

Unibet penalised in Ontario for breaching advertising and bonus rules

The Alcohol and Gaming Commission of Ontario (AGCO) has issued Kindred Group-owned Unibet with a penalty of CAN$48,000 after ruling the operator breached advertising and…

25th August 2022

If ESPN won’t sportsbook, will sportsbooks ESPN?

Sportsbooks and media entities have taken plenty of steps towards partnerships since the repeal of PASPA. Media brands, the thinking goes, offer an obvious audience…

25th August 2022

USA Today publisher Gannett alters Tipico deal, removing exclusivity

US media giant Gannett has altered its affiliate partnership with Tipico, removing exclusivity for the operator. Gannett – which owns the country’s leading newspaper by…