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Marketing & Affiliates
19th September 2019
State of the Union: NJ, MS, DE, PA and more
This week’s State of the Union, in partnership with Segev LLP, covers the latest revenue figures from a number of regulated markets, as well as…
17th September 2019
Unibet partners with New Jersey’s NHL team
Unibet has marked its entry into the New Jersey sports betting market by becoming a partner of the state’s National Hockey League (NHL) ice hockey…
16th August 2019
FanDuel lands gaming deal with Major League Baseball
Flutter Entertainment-owned FanDuel has struck a deal to become an authorised gaming partner of North America’s Major League Baseball (MLB). Through the multi-year agreement, FanDuel…
14th August 2019
Gateway becomes NFL’s first Canadian casino partner
British Columbia-based operator Gateway Casinos & Entertainment has become the National Football League’s (NFL) first Canadian casino partner. The multi-year agreement sees Gateway, which is…
8th August 2019
The value of trust
Operators must ensure their advertising is compliant with an evolving set of industry standards. However, as Melissa Del Gaudio points out, customers are increasingly motivated…
8th August 2019
Cashcow launches affiliate site in NJ
Affiliate marketing company Cashcow Ltd secured acquired a license to launch in New Jersey and will now roll out new US-facing website usaonlinecasinofinder.com. The usaonlinecasinofinder…
30th July 2019
William Hill partners Income Access to revamp affiliate programme
William Hill US has linked up with marketing technology and services provider Income Access to expand and strengthen its affiliate program across the country. Paysafe…
25th July 2019
State of the Union: NY, PA, Mississippi, Miomni and more
This week’s State of the Union, in partnership with Segev LLP, looks at the latest developments in states including New York and Pennsyvlania. Elsewhere, Miomni…
25th July 2019
The Action Network hires FanDuel’s Borod for commercial role
Sports media company The Action Network has hired Ari Borod, former vice president for legal affairs of FanDuel, as its new chief commercial officer. Borod,…
23rd July 2019
Better Collective strengthens US portfolio with two acquisitions
Better Collective has acquired the assets of Florida-based sports betting websites Vegas Insider and Scores and Odds in a $20m cash deal. “With the acquisition…
11th July 2019
Effectively driving brand awareness during the NFL off-season
Josh Linforth, Commercial Director at Genius Sports Media, analyzes how U.S. sportsbooks can successfully disseminate their brand name in the run up to the landmark…
27th June 2019
ICE North America Interview: Randall Boe, Commissioner, Arena Football League
Randall Boe explains how emerging sports competitions such as the Arena Football League can benefit from legal wagering.
27th June 2019
MLS opens up to gambling sponsorship
North America’s Major League Soccer (MLS) has updated its commercial policies to allow its teams to enter into shirt sponsorship deals with companies in the…
13th June 2019
Raketech launches Canadian casino comparison site
Affiliate marketing giant Raketech has moved into the Canadian market with the launch of CasinoFever.ca, a casino comparison site. The site aims to provide Canadian…
