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Marketing & Affiliates
27th September 2021
BetMGM appoints MMA reporter Ariel Helwani as brand ambassador
Online sports betting and igaming operator BetMGM has announced the appointment of mixed martial arts (MMA) journalist Ariel Helwani as its new brand ambassador. In…
27th September 2021
OddsChecker scores NFL partnership with boxing icon Mayweather
Affiliate marketing business OddsChecker has entered into a partnership with boxing icon Floyd Mayweather Jr. Under the deal, Mayweather worked with OddsChecker on marketing for…
27th September 2021
FanDuel names Carton as responsible gaming ambassador
Sports betting operator FanDuel has appointed media personality Craig Carton as the company’s responsible gaming ambassador. Problem gambling advocate Carton, who hosts the Carton and…
24th September 2021
Washington Capitals announce Caesars as first jersey sponsor
The Washington Capitals National Hockey League (NHL) team has announced Caesars Entertainment as its first-ever jersey sponsor. The multi-year agreement will see the Caesars Sportsbook…
22nd September 2021
Entain Foundation pledges UNLV support for research initiative
Entain’s charity division the Entain Foundation US has partnered with the University of Nevada, Las Vegas (UNLV) for a betting and gaming research initiative. The…
22nd September 2021
Red Knot names ex-FoxBet CEO Robin Chhabra as chairman
Sports betting, gaming and communications company Red Knot has announced the appointment of Robin Chhabra to the role of chair. Chhabra previously held several roles…
21st September 2021
Tipico enters partnership with TVM Dooh for bar screen integrations
Sportsbook operator Tipico has entered into a partnership with display screen provider TVM Dooh that will see its odds and content appear on screens in…
21st September 2021
FSB expands to South Dakota with AG Trucano sports betting deal
Sports betting and online gaming provider FSB has announced a sports wagering agreement with slot machine operator AG Trucano (AGT), which will see FSB’s self-service…
20th September 2021
New York Jets joins AGA responsible betting campaign
NFL team the New York Jets has joined the American Gaming Association’s (AGA) “Have a Game Plan, Bet Responsibly” campaign. The announcement came just ahead…
20th September 2021
Rush Street Interactive lands jai-alai betting deal
Rush Street Interactive (RSI) has been announced as the official betting partner of Magic City Jai-Alai, which will see the operator become the first to…
20th September 2021
Caesars Entertainment scores landmark LSU athletics sportsbook deal
Louisiana State University (LSU) Athletics has entered into an official sportsbook partnership with Caesars Entertainment, becoming the most significant collegiate sports team to strike a…
20th September 2021
Bally’s-Gamesys merger to close on October 1
Bally’s has announced that its acquisition of Gamesys is set to take effect from October 1. This aligns with the expected closing of the deal…
17th September 2021
Caesars expands partnership with Indianapolis Colts
Caesars Entertainment has expanded its partnership with the Indianapolis Colts in a deal that sees the group take naming rights to prominent areas of the…
16th September 2021
Raketech eyes presence across US after QM Media deal completes
Raketech is targeting affiliate marketing sales across all licensed US states after completing its acquisition of QM Media AB’s assets in a deal worth €16m…