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Marketing & Affiliates
18th September 2020
BetMGM links up with NFL’s Las Vegas Raiders
BetMGM, the gambling brand operated via the GVC Holdings-MGM Resorts joint venture Roar Digital, has entered into a new partnership with the Las Vegas Raiders…
16th September 2020
Philadelphia Eagles sign Fox Bet sponsorship deal
The NFL’s Philadelphia Eagles have signed a new multi-year partnership with Flutter brand Fox Bet, who will launch a new studio at the team’s home…
16th September 2020
DraftKings seals wide ranging NY Giants partnership
DraftKings has agreed an exclusive, multi-year partnership with the New York Giants that sees the sports betting giant become the National Football League (NFL) franchise’s…
14th September 2020
AGA marketing code for betting comes into effect
The American Gaming Association (AGA)’s has introduced a new code of conduct to prevent irresponsible advertising by its members for their sportsbook products. The code,…
14th September 2020
ESPN to promote William Hill, DraftKings odds through new deal
Sports media giant ESPN has agreed deals with both Caesars Entertainment and DraftKings to showcase odds from William Hill and daily fantasy sports information from…
10th September 2020
State of the Union: PointsBet, Covid-19, 5Dimes and more
This week’s State of the Union, in partnership with Segev LLP, covers PointsBet’s first-of-its-kind deal with the University of Colorado Buffaloes, the US gaming market’s…
9th September 2020
PointsBet nets landmark deal with NCAA’s Colorado Buffaloes
PointsBet has signed a five-year deal to become a betting, gaming and fantasy sports partner of The University of Colorado Buffaloes, becoming the first operator…
3rd September 2020
DraftKings scores Chicago Cubs deal, opens second NH sportsbook
DraftKings has brokered a deal to become the official sports betting and daily fantasy partner of Major League Baseball team the Chicago Cubs, while the…
ICE North America Webinar Series – The Road Back
With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.
Register Now!
24th August 2020
ESPN opens new Vegas studio at Caesars’ Linq
Sports broadcaster ESPN will strengthen its ties with the US betting industry as it today (24 August) opens its new studio at Caesars Entertainment’s The…
20th August 2020
State of the Union: DraftKings, Covid-19, Puerto Rico and more
This week’s State of the Union, in partnership with Segev LLP, includes DraftKings’ first financial statements since its merger with SBTech and public listing on…
18th August 2020
PointsBet scores betting partnership with PGA Tour
PointsBet has agreed a multi-year content and marketing deal to become an official operator of the PGA Tour, organizer of the top men’s golf tournaments…
7th August 2020
PointsBet becomes exclusive gaming partner of Denver Nuggets
PointsBet has entered into a multi-year partnership with Kroenke Sports & Entertainment (KSE), owner of the National Hockey League (NHL)’s Colorado Avalanche, the National Basketball…
3rd August 2020
PGA Tour announces BetMGM as official betting partner
The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator. Under the deal,…
29th July 2020
Gambling.com Group launches slot-focused affiliate portal
Affiliate giant Gambling.com Group announced the launch of a new casino-based affiliate website, SlotSource.com, aimed at regulated online gaming markets in the US. SlotSource.com will…
