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Marketing & Affiliates
3rd December 2021
NHL’s Golden Knights score extension with BetMGM
Online sports betting operator BetMGM has signed a multi-year extension to its partnership with National Hockey League (NHL) franchise the Vegas Golden Knights. BetMGM will…
1st December 2021
Playmaker is meeting fans on their turf
The sports entertainment ecosystem is a crowded space, with affiliates jostling for position with traditional media. But by offering a highly curated experience, Playmaker believes…
25th November 2021
Bonusfinder: Ontario could be North America’s biggest market
Affiliate Bonusfinder claims the Canadian province of Ontario will become the most attractive online gambling market in all of North America when it launches next…
24th November 2021
FansUnite strikes deal to acquire Chris Grove’s American Affiliate
Sports betting and igaming provider FansUnite Entertainment has entered into a definitive agreement to acquire the businesses and brands of American Affiliate, a business established…
23rd November 2021
Betway scores new partnership with NHL’s New Jersey Devils
Super Group-owned online gambling operator Betway has agreed a multi-year partnership with National Hockey League (NHL) franchise the New Jersey Devils. Betway will receive brand…
18th November 2021
State of the Union: New Jersey, Sportradar, DraftKings and more
This week’s State of the Union, in partnership with Segev LLP, includes some strong financial performances in the third quarter for companies and states alike,…
17th November 2021
NBA to receive equity in Sportradar with exclusive data deal
Sports data supplier Sportradar has announced its landmark partnership with the National Basketball Association (NBA) which will see it become the exclusive data provider to…
15th November 2021
Playmaker turns a profit in Q3 following Yardbarker acquisition
Sports media company Playmaker has recorded revenue figures of $4.8m for the third quarter of 2021, after not generating revenue in the corresponding period in…
10th November 2021
BetMGM scores wide-ranging deal with Madison Square Garden
Sports betting and gaming operator BetMGM has entered into a multi-year marketing partnership with Madison Square Garden Sports (MSG Sports) and Madison Square Garden Entertainment…
9th November 2021
Caesars sportsbook announces new partnership with Manning family
Caesars sportsbook has signed a new first-of-its-kind partnership with the Manning family, considered the “first family of football” for their contributions to college football and…
9th November 2021
Raketech strengthens US portfolio with ATS Consultants acquisition
Affiliate business Raketech has added to a recent string of acquisition deals, purchasing the assets of US-facing tipster ATS Consultants. The agreed total purchase price…
5th November 2021
BetMGM scores former NFL star Johnson as brand ambassador
BetMGM has announced the signing of former National Football League (NFL) player Chris Johnson as its latest brand ambassador. The agreement will see Johnson feature…
4th November 2021
FanDuel, DraftKings become official NBA betting partners with expanded partnerships
FanDuel and Draftkings have expanded their partnerships with the National Basketball Association (NBA), which will see the companies become the league’s official betting partners. The…
4th November 2021
SuperBook Sports partners with UFC star Chandler
SuperBook Sports has entered into a new sponsorship agreement with Ultimate Fighting Championship (UFC) athlete Michael Chandler. Under the deal, Chandler will mention SuperBook Sports…