Marketing & Affiliates

7th February 2023

Boyd scores new partnership with Las Vegas Raiders

Boyd Gaming has entered into a partnership with National Hockey League (NHL) franchise the Las Vegas Raiders. Under the agreement, Boyd’s 10 Las Vegas Valley…

1st February 2023

Bet365 partners Commanders to launch in Virginia

Bet365 has launched its online sportsbook in Virginia through a partnership with National Football League franchise the Washington Commanders. The sportsbook went live yesterday (January…

6th December 2022

PokerStars becomes latest gambling partner of NHL’s Red Wings

Flutter Entertainment-owned PokerStars has entered into a new partnership with National Hockey League (NHL) franchise the Detroit Red Wings. Under the multi-year deal, which marks…

2nd December 2022

New York bill aims to crack down on “predatory sportsbook bonuses”

A New York legislator has introduced a bill calling on the state regulator to crack down on “predatory sportsbook bonuses”. The bill – Senate Bill…

22nd November 2022

BetRivers and Gambling.com Group reveal Maryland launch plans

Rush Street Interactive-operated BetRivers and affiliate business Gambling.com Group have both announced they will fully launch in Maryland when the state’s legal sports betting market…

11th November 2022

NFL’s Jets call on court to appoint receiver after Fubo Gaming default

NFL franchise the New York Jets have filed for a court to appoint a receiver for dissolved betting operator Fubo Gaming, claiming that the business…

3rd November 2022

NorthStar Bets scores Ontario partnership with NBA

NorthStar Gaming, operator of the Canada-facing NorthStar Bets brands, has entered into a regional partnership with the National Basketball Association (NBA) in Ontario. Under the…

25th October 2022

Caesars secures marketing partnership with Hollywood star Vince Vaughn

The Caesars Sportsbook & Casino division of Caesars Entertainment has entered into a new marketing partnership with Hollywood actor Vince Vaughn. Under the agreement, Vaughn…

14th October 2022

Philadelphia 76ers extend partnership with Greenwood Gaming

National Basketball Association (NBA) team the Philadelphia 76ers has extended its partnership with casino and race track operator Greenwood Gaming. Through this multi-year partnership, Greenwood…

13th October 2022

The affiliate evolution

Since the repeal of PASPA, the US affiliate sector has already undergone drastic change. Cole Rush looks at how the sector got to where it…

13th October 2022

CBWG founders to leave XLMedia as earn-out period ends

XLMedia has announced that CBWG Sports founders Kyle Laskowski and Jason Ziernicki will leave the business following the completion of their earn-out targets. The affiliate…

6th October 2022

Has US marketing finally rationalized?

Marketing in the US seems to be entering a new era, as operators boast of their “disciplined” approaches and aim to find more cost-effective ways…

14th September 2022

Aristocrat Gaming partners New England Patriots

Aristocrat Gaming has expanded its presence in the National Football League (NFL) after becoming an official partner of the New England Patriots and its Gillette…

13th September 2022

Checkd Group continues North American expansion with Ontario license

Online gambling business Checkd Group has secured an affiliate license in Ontario and also announced the appointment of Callum Broxton as its head of US…