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Marketing & Affiliates
DraftKings appoints Gisele Bündchen to board and ESG advisor role
DraftKings has announced the appointment of Brazilian model and environmental activist Gisele Bündchen as special advisor to the company’s CEO and as a member of…
Genius Sports to list on NYSE as $1.5bn dMY II merger closes
Sports data technology company Genius Sports Group (GSG) has announced the completion of its anticipated business combination with special acquisition company (SPAC) dMY Technology Group…
NFL signs Caesars, DraftKings and FanDuel as first US sportsbook partners
North America’s National Football League (NFL) has announced that Caesars Entertainment, DraftKings and FanDuel will become its first official sports betting partners in the US.…
DraftKings names Angiolet as first chief media officer
Sports betting and daily fantasy sports operator DraftKings has appointed Brian Angiolet to the newly created position of chief media officer. In his new role,…
Overdrive Marketing acquires TheRX.com
Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m. In addition to offering marketing, content and SEO…
WynnBet pens marketing and affiliate deal with Minute Media
WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has entered a multi-year content marketing and affiliate partnership with Minute Media,…
MGM introduces on-site Covid-19 testing in new business meeting plan
Hospitality and land-based gaming giant MGM Resorts has added on-site Covid-19 testing to its health and safety program, designed to facilitate the return of in-person…
Carousel Group launches MaximBet brand after xSigma investment
Sports betting operator Carousel Group (Carousel) is set to launch MaximBet, in conjunction with media brand Maxim, after a $50m investment from xSigma, a subsidiary…
FanDuel scores partnerships with Detroit sports teams
Flutter Entertainment-owned FanDuel has agreed new partnerships with Major League Baseball franchise the Detroit Tigers and National Hockey League team the Detroit Red Wings, as…
Genius Sports agrees multi-year exclusive NFL data partnership
Sports data and content provider Genius Sports (Genius) has announced an exclusive multi-year distribution partnership that sees it become the official betting data source for…
MGM Resorts appoints Jeff Mochal to senior communications role
MGM International Resorts has appointed Jeff Mochal as senior vice president of corporate communications while Ayesha Molino, who previously held the role, moves up to…
Fox Sports and NYRA announce wagering and media rights deal
Fox Sports has agreed a deal to become the official wagering partner and the official media rights partner of the New York Racing Association (NYRA),…
Betway scores new partnership with Cleveland Cavaliers
Online gambling operator Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the agreement, Betway branding will…
XLMedia completes Sports Betting Dime acquisition
Affiliate business XLMedia has completed its acquisition US-focused sportsbook review website Sports Betting Dime. Last week, XLMedia revealed it had agreed to purchase Sports Betting…