Marketing & Affiliates
iDEA Growth publishes responsible advertising code
iDEA Growth, a non-profit association focused on the US online interactive entertainment sector, has released an updated responsible advertising code for online gaming and sports…
BetVictor scores partnership with CEBL
Online gambling operator BetVictor has entered into a partnership with the Canadian Elite Basketball League (CEBL), the top tier of basketball in the country. Under…
PrizePicks scores fantasy sports deal with Nascar
North America-facing fantasy sports operator PrizePicks has agreed a new partnership with Nascar to become an official fantasy sports partner. Under the multi-year deal, which…
Media and sports leagues form responsible sports betting ads body
A number of broadcasting entities and sports leagues announced the formation of responsible sports betting ads body the Coalition for Responsible Sports Betting Advertising. …
Hard Rock races ahead with Las Vegas F1 deal
Hard Rock International has agreed a deal to become a presenting partner of the inaugural Formula 1 Las Vegas Grand Prix in Nevada. Under the…
FanDuel scores sports betting partnership with MLB
Flutter Entertainment-owned FanDuel Group has entered into a partnership with Major League Baseball (MLB). Under the agreement, FanDuel will serve as a co-exclusive official sports…
Aristocrat Gaming races into partnership with Las Vegas F1
The Aristocrat Gaming arm of Aristocrat Technologies has entered into a partnership with the inaugural Formula 1 Las Vegas Grand Prix. Under the multi-year deal,…
BetMGM announces RG marketing campaign as US mulls ad ban
Sports betting and igaming operator, BetMGM has announced its plans to include responsible gaming messages in marketing and advertising campaigns, as a bill is proposed…
Federal Bill to ban sports betting ads introduced in the US
A bill introduced into the House by democratic representative, Paul Tonko proposes a wide-reaching ban on sportsbook advertising. Entitled The Betting on Our Future Act,…
Gambling.com Group pens deal with media giant Gannett
Affiliate business Gambling.com Group has entered into a multi-year strategic partnership with US media group Gannett Co. Under the agreement, Gambling.com Group will provide content…
Boyd scores new partnership with Las Vegas Raiders
Boyd Gaming has entered into a partnership with National Hockey League (NHL) franchise the Las Vegas Raiders. Under the agreement, Boyd’s 10 Las Vegas Valley…
Bet365 partners Commanders to launch in Virginia
Bet365 has launched its online sportsbook in Virginia through a partnership with National Football League franchise the Washington Commanders. The sportsbook went live yesterday (January…
PokerStars becomes latest gambling partner of NHL’s Red Wings
Flutter Entertainment-owned PokerStars has entered into a new partnership with National Hockey League (NHL) franchise the Detroit Red Wings. Under the multi-year deal, which marks…
New York bill aims to crack down on “predatory sportsbook bonuses”
A New York legislator has introduced a bill calling on the state regulator to crack down on “predatory sportsbook bonuses”. The bill – Senate Bill…