Marketing & Affiliates

3rd December 2021

NHL’s Golden Knights score extension with BetMGM

Online sports betting operator BetMGM has signed a multi-year extension to its partnership with National Hockey League (NHL) franchise the Vegas Golden Knights. BetMGM will…

1st December 2021

Playmaker is meeting fans on their turf 

The sports entertainment ecosystem is a crowded space, with affiliates jostling for position with traditional media. But by offering a highly curated experience, Playmaker believes…

25th November 2021

Bonusfinder: Ontario could be North America’s biggest market

Affiliate Bonusfinder claims the Canadian province of Ontario will become the most attractive online gambling market in all of North America when it launches next…

24th November 2021

FansUnite strikes deal to acquire Chris Grove’s American Affiliate

Sports betting and igaming provider FansUnite Entertainment has entered into a definitive agreement to acquire the businesses and brands of American Affiliate, a business established…

23rd November 2021

Betway scores new partnership with NHL’s New Jersey Devils

Super Group-owned online gambling operator Betway has agreed a multi-year partnership with National Hockey League (NHL) franchise the New Jersey Devils. Betway will receive brand…

18th November 2021

State of the Union: New Jersey, Sportradar, DraftKings and more

This week’s State of the Union, in partnership with Segev LLP, includes some strong financial performances in the third quarter for companies and states alike,…

17th November 2021

NBA to receive equity in Sportradar with exclusive data deal

Sports data supplier Sportradar has announced its landmark partnership with the National Basketball Association (NBA) which will see it become the exclusive data provider to…

15th November 2021

Playmaker turns a profit in Q3 following Yardbarker acquisition

Sports media company Playmaker has recorded revenue figures of $4.8m for the third quarter of 2021, after not generating revenue in the corresponding period in…

10th November 2021

BetMGM scores wide-ranging deal with Madison Square Garden

Sports betting and gaming operator BetMGM has entered into a multi-year marketing partnership with Madison Square Garden Sports (MSG Sports) and Madison Square Garden Entertainment…

9th November 2021

Caesars sportsbook announces new partnership with Manning family

Caesars sportsbook has signed a new first-of-its-kind partnership with the Manning family, considered the “first family of football” for their contributions to college football and…

9th November 2021

Raketech strengthens US portfolio with ATS Consultants acquisition

Affiliate business Raketech has added to a recent string of acquisition deals, purchasing the assets of US-facing tipster ATS Consultants. The agreed total purchase price…

5th November 2021

BetMGM scores former NFL star Johnson as brand ambassador

BetMGM has announced the signing of former National Football League (NFL) player Chris Johnson as its latest brand ambassador. The agreement will see Johnson feature…

4th November 2021

FanDuel, DraftKings become official NBA betting partners with expanded partnerships

FanDuel and Draftkings have expanded their partnerships with the National Basketball Association (NBA), which will see the companies become the league’s official betting partners.  The…

4th November 2021

SuperBook Sports partners with UFC star Chandler

SuperBook Sports has entered into a new sponsorship agreement with Ultimate Fighting Championship (UFC) athlete Michael Chandler. Under the deal, Chandler will mention SuperBook Sports…