Flutter Entertainment-owned FanDuel Group has entered a partnership with the Canadian Football League (CFL).
Under the deal, FanDuel will become the league’s first authorized gaming operator and an official sportsbook partner.
Consumers in Ontario will be able to place bets on the CFL through FanDuel. The operator secured a license in the province ahead of it launching its legal sports betting market last April.
Betting market include in-game player props, such as anytime touchdown scorer, and a range of various futures bets.
“Responsible sports wagering is another way for our league to further its connection with our fans,” CFL chief commercial officer Tyler Mazereeuw said. “In addition to taking in our fun, fast and entertaining brand of football, some fans may wish to engage with the game on a more personal level.
“We’re excited to work with FanDuel to deliver an exciting and innovative betting experience.”
FanDuel Canada general manager Dale Hooper also spoke of a commitment to responsible gambling under the partnership.
“Responsible gaming is the foundation of FanDuel’s core values,” Hooper said. “It is built into everything the company does – from employee training, to in-product features and marketing strategy.
“Responsible gaming is an essential element in all decisions. FanDuel believes in the compliance of regulating bodies and provincial regulations, and continues to make responsible gaming the first priority.
“Maintaining the integrity of sport is essential to users’ safety and enjoyment.”