Analysis

6th March 2023

Personalization: Taking account of modern technologies

In the final part of this series, Russell Karp, senior vice president of DataArt looks at how tapping into the industry’s most up-and-coming technologies for…

6th March 2023

Personalization: Augmenting the bettor experience

With the sportsbook business heating up, and everyone leading with their mobile apps, it is high time that operators began to differentiate their digital offering.…

24th February 2023

Defining the opportunity

In the second part of our sports betting legislative rundown, Cole Rush examines similar offerings within the market and looks at what lies ahead for…

24th February 2023

An evolving market

In part one of this legislative rundown, Cole Rush discusses how the US sports betting market has evolved since the Professional and Amateur Sports Protection…

16th February 2023

Bridging the divide

The sports betting world is ever-expanding. New states, new platforms, new bet structures. As a bettor, it’s easy to feel left in the dust. And…

14th February 2023

Super Bowl LVII: industry round-up

Sunday (February 12) saw the Super Bowl arrive back on our screens. Serving as the final game in the National Football League (NFL) season, the…

17th November 2022

Billion-dollar jackpot fever

Earlier this month, the Powerball jackpot surpassed $2bn for the first time, soon after the top Mega Millions prize hit $1.34bn. What are the impacts…

20th October 2022

Slow burn: What’s the hold-up with online casino?

With online casino legal in a measly seven states while sports betting continues to sweep the nation, why is it the former seems to have…

13th October 2022

The affiliate evolution

Since the repeal of PASPA, the US affiliate sector has already undergone drastic change. Cole Rush looks at how the sector got to where it…

6th October 2022

Has US marketing finally rationalized?

Marketing in the US seems to be entering a new era, as operators boast of their “disciplined” approaches and aim to find more cost-effective ways…

22nd September 2022

Breaking new ground with an untapped audience

The US Hispanic and Latino audience is 64-million-strong, but has been poorly catered to so far by operators already in the market. COLE RUSH speaks…

16th September 2022

The great tech debt

As technology continues to develop, operators are having to choose between keeping up with the times or sticking to what they know best, a decision…

15th September 2022

Under the hood: What drove BetMGM’s Sportsbook app revamp

Steered in part by customer feedback and taking inspiration from the best digital-first products from outside of the betting sector, the BetMGM app has received…

8th September 2022

State of the Union: Maryland, Caesars, BetMGM and more

This week’s State of the Union, in partnership with Segev LLP, features progress in Maryland’s mobile sports betting saga, a new appointment from Caesars and…

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