Analysis
Personalization: Taking account of modern technologies
In the final part of this series, Russell Karp, senior vice president of DataArt looks at how tapping into the industry’s most up-and-coming technologies for…
Personalization: Augmenting the bettor experience
With the sportsbook business heating up, and everyone leading with their mobile apps, it is high time that operators began to differentiate their digital offering.…
Defining the opportunity
In the second part of our sports betting legislative rundown, Cole Rush examines similar offerings within the market and looks at what lies ahead for…
An evolving market
In part one of this legislative rundown, Cole Rush discusses how the US sports betting market has evolved since the Professional and Amateur Sports Protection…
Bridging the divide
The sports betting world is ever-expanding. New states, new platforms, new bet structures. As a bettor, it’s easy to feel left in the dust. And…
Super Bowl LVII: industry round-up
Sunday (February 12) saw the Super Bowl arrive back on our screens. Serving as the final game in the National Football League (NFL) season, the…
Billion-dollar jackpot fever
Earlier this month, the Powerball jackpot surpassed $2bn for the first time, soon after the top Mega Millions prize hit $1.34bn. What are the impacts…
Slow burn: What’s the hold-up with online casino?
With online casino legal in a measly seven states while sports betting continues to sweep the nation, why is it the former seems to have…
The affiliate evolution
Since the repeal of PASPA, the US affiliate sector has already undergone drastic change. Cole Rush looks at how the sector got to where it…
Has US marketing finally rationalized?
Marketing in the US seems to be entering a new era, as operators boast of their “disciplined” approaches and aim to find more cost-effective ways…
Breaking new ground with an untapped audience
The US Hispanic and Latino audience is 64-million-strong, but has been poorly catered to so far by operators already in the market. COLE RUSH speaks…
The great tech debt
As technology continues to develop, operators are having to choose between keeping up with the times or sticking to what they know best, a decision…
Under the hood: What drove BetMGM’s Sportsbook app revamp
Steered in part by customer feedback and taking inspiration from the best digital-first products from outside of the betting sector, the BetMGM app has received…
State of the Union: Maryland, Caesars, BetMGM and more
This week’s State of the Union, in partnership with Segev LLP, features progress in Maryland’s mobile sports betting saga, a new appointment from Caesars and…
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