Analysis
Billion-dollar jackpot fever
Earlier this month, the Powerball jackpot surpassed $2bn for the first time, soon after the top Mega Millions prize hit $1.34bn. What are the impacts…
Slow burn: What’s the hold-up with online casino?
With online casino legal in a measly seven states while sports betting continues to sweep the nation, why is it the former seems to have…
The affiliate evolution
Since the repeal of PASPA, the US affiliate sector has already undergone drastic change. Cole Rush looks at how the sector got to where it…
Has US marketing finally rationalized?
Marketing in the US seems to be entering a new era, as operators boast of their “disciplined” approaches and aim to find more cost-effective ways…
Breaking new ground with an untapped audience
The US Hispanic and Latino audience is 64-million-strong, but has been poorly catered to so far by operators already in the market. COLE RUSH speaks…
The great tech debt
As technology continues to develop, operators are having to choose between keeping up with the times or sticking to what they know best, a decision…
Under the hood: What drove BetMGM’s Sportsbook app revamp
Steered in part by customer feedback and taking inspiration from the best digital-first products from outside of the betting sector, the BetMGM app has received…
State of the Union: Maryland, Caesars, BetMGM and more
This week’s State of the Union, in partnership with Segev LLP, features progress in Maryland’s mobile sports betting saga, a new appointment from Caesars and…
That’s Entertainment: Penn National Race Course at 50
Penn National Race Course celebrated its 50th year this year, a year in which its parent company rebranded from Penn National Gaming to Penn Entertainment.…
The Friday effect
BetMGM’s new partnership with media brand Almost Friday – announced today (25 August) – is the latest in a long line of efforts to target…
If ESPN won’t sportsbook, will sportsbooks ESPN?
Sportsbooks and media entities have taken plenty of steps towards partnerships since the repeal of PASPA. Media brands, the thinking goes, offer an obvious audience…
Telehealth: gambling disorder treatment in a post-covid world
The treatment of gambling addiction in the US has experienced decades of stability, but recent pandemic-induced lockdowns have upset the balance. Kindbridge Research Institute Director…
Collaboration is key to North American esports betting
Esports betting in North America clearly offers a huge amount of potential, but almost all of this has so far been untapped. Pandascore head of…
Slots M&A the right way
The world of gambling has been dominated by mergers and acquisitions in recent years, with slots studios especially liable to be snapped up. Cole Rush…
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