Analysis

17th November 2022

Billion-dollar jackpot fever

Earlier this month, the Powerball jackpot surpassed $2bn for the first time, soon after the top Mega Millions prize hit $1.34bn. What are the impacts…

20th October 2022

Slow burn: What’s the hold-up with online casino?

With online casino legal in a measly seven states while sports betting continues to sweep the nation, why is it the former seems to have…

13th October 2022

The affiliate evolution

Since the repeal of PASPA, the US affiliate sector has already undergone drastic change. Cole Rush looks at how the sector got to where it…

6th October 2022

Has US marketing finally rationalized?

Marketing in the US seems to be entering a new era, as operators boast of their “disciplined” approaches and aim to find more cost-effective ways…

22nd September 2022

Breaking new ground with an untapped audience

The US Hispanic and Latino audience is 64-million-strong, but has been poorly catered to so far by operators already in the market. COLE RUSH speaks…

16th September 2022

The great tech debt

As technology continues to develop, operators are having to choose between keeping up with the times or sticking to what they know best, a decision…

15th September 2022

Under the hood: What drove BetMGM’s Sportsbook app revamp

Steered in part by customer feedback and taking inspiration from the best digital-first products from outside of the betting sector, the BetMGM app has received…

8th September 2022

State of the Union: Maryland, Caesars, BetMGM and more

This week’s State of the Union, in partnership with Segev LLP, features progress in Maryland’s mobile sports betting saga, a new appointment from Caesars and…

31st August 2022

That’s Entertainment: Penn National Race Course at 50

Penn National Race Course celebrated its 50th year this year, a year in which its parent company rebranded from Penn National Gaming to Penn Entertainment.…

26th August 2022

The Friday effect

BetMGM’s new partnership with media brand Almost Friday – announced today (25 August) – is the latest in a long line of efforts to target…

25th August 2022

If ESPN won’t sportsbook, will sportsbooks ESPN?

Sportsbooks and media entities have taken plenty of steps towards partnerships since the repeal of PASPA. Media brands, the thinking goes, offer an obvious audience…

18th August 2022

Telehealth: gambling disorder treatment in a post-covid world

The treatment of gambling addiction in the US has experienced decades of stability, but recent pandemic-induced lockdowns have upset the balance. Kindbridge Research Institute Director…

11th August 2022

Collaboration is key to North American esports betting

Esports betting in North America clearly offers a huge amount of potential, but almost all of this has so far been untapped. Pandascore head of…

4th August 2022

Slots M&A the right way

The world of gambling has been dominated by mergers and acquisitions in recent years, with slots studios especially liable to be snapped up. Cole Rush…

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