Analysis

9th May 2019

Selling the new OpenBet

SG Digital chief commercial office Steve Schrier explains how the sports betting industry’s shift to target casual bettors has contributed to OpenBet’s overhaul. Steve Schrier,…

9th May 2019

The pricing is right

The acquisition of Don Best Sports has provided Scientific Games with a wealth of US trading and pricing experience, which could give it an extra…

9th May 2019

OpenBet: the revamp

Bringing OpenBet’s technology up to date and expanding the range of services it offers was a huge undertaking. As senior vice president of sportsbook and…

9th May 2019

Building diversity from the ground up

The emerging US sports wagering industry has the opportunity to reap the proven benefits of a more diverse workforce by embracing these initiatives from its…

8th May 2019

State of independence

The states will do far better out of sports betting if they allow mobile/remote gambling to flourish independent of casino partnerships, writes Whitney Fore

8th May 2019

Way to lose

The misconception that real-money slots players want to win all the time sees many new entrants try and tempt them with big wins and high…

8th May 2019

The online elephant in the room

Native American tribes considering expansion into sports betting have a few things to weigh up, writes Suzanne Perilloux Leckert. There’s not only profitability and the…

8th May 2019

The formula

Gambling operators have by and large failed to unlock esports betting, but it hasn’t been for want of trying. So what is the secret sauce…

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8th May 2019

How data can drive the future of betting

The level of data collected on US sports could prompt a major revolution in sports betting, which could have a knock-on effect on markets across…

8th May 2019

In blockchain we trust

Despite the industry’s best efforts, a negative attitude towards gambling still prevails in some markets, writes Igor Kozhurenko. But operators can slash these levels of…

8th May 2019

The casual play

The US is often painted as a virgin landscape of sports fans ripe for conversion into regulator bettors, but is this really the case and…

8th May 2019

Walk the line

To ensure the long-term future of the US sports betting market, operators will need to effectively promote their brands without carpet-bombing states with advertising. But…

8th May 2019

Digital direction

Michigan Lottery has been at the forefront of online lottery provision in the US. Shannon DeHaven, deputy director of digital operations, gives iGB North America…

8th May 2019

Tokin’ gesture

If the legal cannabis market in California is anything to go by, then lowering gaming taxes won't necessarily mean tax revenue taking a hit, writes…

iGB North America Magazine Issue 44

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