Boyd Gaming has entered into a partnership with National Hockey League (NHL) franchise the Las Vegas Raiders.
Under the agreement, Boyd’s 10 Las Vegas Valley casinos will be designated as official and exclusive local casinos of the Raiders and the team’s Allegiant Stadium in Las Vegas, Nevada.
As a founding partner of Allegiant Stadium, Boyd will receive signage and brand placement at the venue including rebranding the west side of the stadium’s upper deck with brands of Boyd and its southern Nevada casinos.
Boyd will also serve as a presenting partner of one Raiders home game each year, while the Raiders’ weekly in-season radio show will be ‘Presented by Boyd’.
In addition, Boyd and the Raiders will partner in customer promotions, communications and advertisements.
“Since arriving in Las Vegas, the Raiders have greatly enhanced and strengthened our city’s reputation as the Entertainment and Sports Capital of the World, giving fans across the country another reason to visit southern Nevada,” Boyd president and chief executive Keith Smith said.
“The Raiders have been equally committed to our community off the field, giving back generously to non-profit organizations and charitable causes across the Las Vegas Valley. Boyd is proud to partner with an organization and team that share our long-standing commitment to the well-being of the southern Nevada community.”
Raiders president Sandra Douglass Morgan added: “We are proud to partner with Boyd Gaming, who share our values of integrity and commitment to community. We know that with this respected partner, we will be able to provide Raider Nation with even more exciting activations and experiences.”