This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Marketing & Affiliates
21st April 2021
DraftKings appoints Gisele Bündchen to board and ESG advisor role
DraftKings has announced the appointment of Brazilian model and environmental activist Gisele Bündchen as special advisor to the company’s CEO and as a member of…
20th April 2021
Genius Sports to list on NYSE as $1.5bn dMY II merger closes
Sports data technology company Genius Sports Group (GSG) has announced the completion of its anticipated business combination with special acquisition company (SPAC) dMY Technology Group…
16th April 2021
NFL signs Caesars, DraftKings and FanDuel as first US sportsbook partners
North America’s National Football League (NFL) has announced that Caesars Entertainment, DraftKings and FanDuel will become its first official sports betting partners in the US.…
14th April 2021
DraftKings names Angiolet as first chief media officer
Sports betting and daily fantasy sports operator DraftKings has appointed Brian Angiolet to the newly created position of chief media officer. In his new role,…
12th April 2021
Overdrive Marketing acquires TheRX.com
Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m. In addition to offering marketing, content and SEO…
9th April 2021
WynnBet pens marketing and affiliate deal with Minute Media
WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has entered a multi-year content marketing and affiliate partnership with Minute Media,…
8th April 2021
MGM introduces on-site Covid-19 testing in new business meeting plan
Hospitality and land-based gaming giant MGM Resorts has added on-site Covid-19 testing to its health and safety program, designed to facilitate the return of in-person…
6th April 2021
Carousel Group launches MaximBet brand after xSigma investment
Sports betting operator Carousel Group (Carousel) is set to launch MaximBet, in conjunction with media brand Maxim, after a $50m investment from xSigma, a subsidiary…
ICE North America Webinar Series – The Road Back
With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.
Register Now!
6th April 2021
FanDuel scores partnerships with Detroit sports teams
Flutter Entertainment-owned FanDuel has agreed new partnerships with Major League Baseball franchise the Detroit Tigers and National Hockey League team the Detroit Red Wings, as…
6th April 2021
Genius Sports agrees multi-year exclusive NFL data partnership
Sports data and content provider Genius Sports (Genius) has announced an exclusive multi-year distribution partnership that sees it become the official betting data source for…
30th March 2021
MGM Resorts appoints Jeff Mochal to senior communications role
MGM International Resorts has appointed Jeff Mochal as senior vice president of corporate communications while Ayesha Molino, who previously held the role, moves up to…
26th March 2021
Fox Sports and NYRA announce wagering and media rights deal
Fox Sports has agreed a deal to become the official wagering partner and the official media rights partner of the New York Racing Association (NYRA),…
26th March 2021
Betway scores new partnership with Cleveland Cavaliers
Online gambling operator Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the agreement, Betway branding will…
24th March 2021
XLMedia completes Sports Betting Dime acquisition
Affiliate business XLMedia has completed its acquisition US-focused sportsbook review website Sports Betting Dime. Last week, XLMedia revealed it had agreed to purchase Sports Betting…
