Marketing & Affiliates
iGB Live 2022
iGB Live! is back on 5-8 July at the RAI Amsterdam. Powered by iGaming and Affiliates, we return this year with three goals in mind.…
- Start Date: July 5, 2022
- End Date: July 8, 2022
- Location: RAI Amsterdam
- Registration website: https://www.igblive.com/
TheScore Bet pens first partnership with Toronto Blue Jays
TheScore Bet, a subsidiary of Penn National Gaming, has entered into a 10-year partnership with baseball team the Toronto Blue Jays, becoming the team’s exclusive…
Parx commits to AGA’s responsible gambling initiative
Greenwood Racing, the parent company of Parx Casino and BetParx, has become the latest gambling business to join the American Gaming Association’s (AGA) ‘Have a…
PointsBet partners Ottawa Redblacks ahead of Ontario launch
The PointsBet Canada division of PointsBet has entered into a partnership with Ontario-based Canadian Football League (CFL) team the Ottawa Redblacks ahead of its launch…
State of the Union: Better Collective, Louisiana, Rush Street Gaming and more
This week’s State of the Union, in partnership with Segev LLP, includes a super affiliate making a major splash ahead of Ontario’s igaming market opening…
USFL declares support for AGA’s ‘Have A Game Plan’ initiative
The new United States Football League (USFL) has become the latest organization to back the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly’…
MLB’s Brewers scores sponsorship deal with Potawatomi Hotel & Casino
Major League Baseball (MLB) franchise the Milwaukee Brewers has entered into a multi-year sponsorship agreement with the Potawatomi Hotel & Casino in Wisconsin. Under the…
Rush Street Interactive signs NBA great Noah as brand ambassador
Rush Street Interactive (RSI) has signed former National Basketball Association (NBA) and Chicago Bulls star Joakim Noah as a brand ambassador. Under the new agreement,…
Delaware North backs AGA’s ‘Have A Game Plan’ campaign
Gambling and hospitality business Delaware North has declared its support for the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly’ public service campaign.…
NHL signs OLG’s Proline+ as first Canadian sportsbook partner
Proline+, the sports betting brand of the Ontario Lottery and Gaming Corporation (OLG), has become the first sportsbook partner of the National Hockey League (NHL)…
Disc drive: Ultimate bets big on growth
Ultimate has struck partnerships with DraftKings and L Sports as it looks to build betting into its growth roadmap. Cole Rush talks to American Ultimate…
Bojoko secures Michigan and West Virginia licenses
Online gambling affiliate brand Bojoko has strengthened its position in the US after securing new licenses in Michigan and West Virginia. Players in both states…
BetMGM scores NHL MVP Connor McDavid as latest brand ambassador
BetMGM has signed Connor McDavid, captain of National Hockey League (NHL) team the Edmonton Oilers, as its latest brand ambassador. McDavid becomes the first active…
Caesars announces sports betting partnership with Cleveland Cavaliers
Caesars Entertainment has signed a multi-year agreement which will see it named as the official sportsbook partner of NBA side the Cleveland Cavaliers. The deal…