Marketing & Affiliates

11th January 2021

Bojoko launches affiliate site in New Jersey

Affiliate marketing business Bojoko has launched in New Jersey after securing a licence from the US state’s Division of Gaming Enforcement (DGE). The launch will…

8th January 2021

BetRivers signs NBA and NFL legends as brand ambassadors

New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National…

8th January 2021

DraftKings signs partnership with Drone Racing League

DraftKings has been named the official sports betting partner of the Drone Racing League (DRL). As the official sports betting partner of the league, DraftKings…

5th January 2021

PointsBet partners NBA’s Detroit Pistons ahead of Michigan launch

Sportsbook operator PointsBet has entered into a new partnership with National Basketball Association (NBA) franchise the Detroit Pistons, ahead of its launch in the team’s…

4th January 2021

FanDuel announces partnership with NBA legend Barkley

Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst…

10th December 2020

XLMedia acquires US-focused CBWG Sports

Affiliate marketing services provider XLMedia has completed the acquisition of sports gaming and sports betting business CBWG Sports. XLMedia will pay an initial $12.0m (£9.0m/€9.9m)…

3rd December 2020

State of the Union: FanDuel, Canada, Colorado and more

This week’s State of the Union, in partnership with Segev LLP, includes Flutter’s pruchase of a further 37.2% of FanDuel, the Canadian Government’s decision to…

30th November 2020

FanDuel expands NBA presence with Detroit Pistons deal

National Basketball Association (NBA) franchise the Detroit Pistons has signed up a second gaming partner of the day, pairing up with Flutter Entertainment-owned FanDuel Group.…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
30th November 2020

DraftKings scores new partnership with NBA’s Pistons

Sports betting and fantasy sports provider DraftKings has agreed a partnership National Basketball Association (NBA) franchise the Detroit Pistons. DraftKings will serve as the team’s…

26th November 2020

BonusFinder secures affiliate license in Michigan

Performance marketing business BonusFinder has secured a new affiliate license in Michigan, ahead of the launch of online sports betting and igaming in the state. The…

25th November 2020 Group cleared to launch in Illinois and Tennessee

Affiliate marketing giant Group has secured approval to roll out its services in Illinois and Tennessee. KAX Media America, the group’s US subsidiary, has…

19th November 2020

Bally’s signs major integration deal with Sinclair Broadcast Group

Bally’s Corporation believes a strategic partnership Sinclair Broadcast Group will “revolutionize” the US gaming and media landscape, and accelerate its growth in the sports betting…

17th November 2020

SBUSA Digital: Day 2 round-up

The second and final day of Sports Betting USA Digital began with Monumental Sports & Entertainment founder and chief executive Ted Leonsis, and also featured…

16th November 2020

Arizona casino partners with Phoenix Suns & Mercury

Arizona’s tribal-operated Gila River Hotels & Casino has announced a new partnership with National Basketball Association (NBA) team Phoenix Suns, and Women’s NBA (WNBA) team…

iGB North America Magazine Issue 45

Read Now