Marketing & Affiliates
Caesars scores new partnership with NBA’s Grizzlies
Caesars Entertainment has entered into a multi-year partnership with National Basketball Association franchise the Memphis Grizzlies. Under the deal, the operator’s Caesars Sportsbook brand will…
Bally’s scores new partnership with MLB’s Yankees
Bally’s Corporation has entered a new marketing partnership with Major League Baseball (MLB) franchise the New York Yankees. Under the deal, four Bally’s brands will…
Intress Media secures approval in Michigan
Affiliate marketing group Intress Media is to launch in Michigan after securing a new license in the US state. The approval will enable Intress to…
Jackpocket named as digital lottery partner of the New York Mets
Third-party lottery app Jackpocket has been named as the official digital lottery partner of the New York Mets. This marks Jackpocket’s fourth partnership with a…
MGM Resorts and BetMGM extend sponsorship deal with MLB
MGM Resorts International and BetMGM, the operator’s joint venture with Entain, have extended a partnership with Major League Baseball (MLB). Under the multi-year agreement, which…
NFL’s Bengals scores partnership with Betfred
Ohio-based National Football League (NFL) franchise the Cincinnati Bengals has entered a partnership with the Betfred USA arm of bookmaker Betfred. Under the multi-year deal,…
PointsBet to move away from “promos and ad blitzes” with new marketing hires
Sportsbook operator PointsBet has made two senior marketing appointments, as part of a pivot in strategy away from “promos and ad blitzes”. Former Olympics executive…
An increasing appetite for free bets in the US
Kontempry Ltd, which operates a portfolio of aggregator and operator brands, has been mapping the ever-changing online betting landscape for decades and has recently expanded…
The crucial role of affiliates in the US betting industry
The US gambling industry is in an evolutionary period. From new niche services launching to states passing gambling bills, any business looking to enter the…
Affiliate Meet Markt
This October, Affiliate Summit and iGB Affiliate join forces for the first time to help over 3,000 of you win big in the most competitive…
- Start Date: October 26, 2022
- End Date: October 27, 2022
- Location: Berlin, Germany
- Registration website: https://www.affiliatemeetmarkt.com/welcome/about-affiliate-meet-markt
iGB Live 2022
iGB Live! is back on 5-8 July at the RAI Amsterdam. Powered by iGaming and Affiliates, we return this year with three goals in mind.…
- Start Date: July 5, 2022
- End Date: July 8, 2022
- Location: RAI Amsterdam
- Registration website: https://www.igblive.com/
TheScore Bet pens first partnership with Toronto Blue Jays
TheScore Bet, a subsidiary of Penn National Gaming, has entered into a 10-year partnership with baseball team the Toronto Blue Jays, becoming the team’s exclusive…
Parx commits to AGA’s responsible gambling initiative
Greenwood Racing, the parent company of Parx Casino and BetParx, has become the latest gambling business to join the American Gaming Association’s (AGA) ‘Have a…
PointsBet partners Ottawa Redblacks ahead of Ontario launch
The PointsBet Canada division of PointsBet has entered into a partnership with Ontario-based Canadian Football League (CFL) team the Ottawa Redblacks ahead of its launch…