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Marketing & Affiliates
11th January 2021
Bojoko launches affiliate site in New Jersey
Affiliate marketing business Bojoko has launched in New Jersey after securing a licence from the US state’s Division of Gaming Enforcement (DGE). The launch will…
8th January 2021
BetRivers signs NBA and NFL legends as brand ambassadors
New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National…
8th January 2021
DraftKings signs partnership with Drone Racing League
DraftKings has been named the official sports betting partner of the Drone Racing League (DRL). As the official sports betting partner of the league, DraftKings…
5th January 2021
PointsBet partners NBA’s Detroit Pistons ahead of Michigan launch
Sportsbook operator PointsBet has entered into a new partnership with National Basketball Association (NBA) franchise the Detroit Pistons, ahead of its launch in the team’s…
4th January 2021
FanDuel announces partnership with NBA legend Barkley
Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst…
10th December 2020
XLMedia acquires US-focused CBWG Sports
Affiliate marketing services provider XLMedia has completed the acquisition of sports gaming and sports betting business CBWG Sports. XLMedia will pay an initial $12.0m (£9.0m/€9.9m)…
3rd December 2020
State of the Union: FanDuel, Canada, Colorado and more
This week’s State of the Union, in partnership with Segev LLP, includes Flutter’s pruchase of a further 37.2% of FanDuel, the Canadian Government’s decision to…
30th November 2020
FanDuel expands NBA presence with Detroit Pistons deal
National Basketball Association (NBA) franchise the Detroit Pistons has signed up a second gaming partner of the day, pairing up with Flutter Entertainment-owned FanDuel Group.…
ICE North America Webinar Series – The Road Back
With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.
Register Now!
30th November 2020
DraftKings scores new partnership with NBA’s Pistons
Sports betting and fantasy sports provider DraftKings has agreed a partnership National Basketball Association (NBA) franchise the Detroit Pistons. DraftKings will serve as the team’s…
26th November 2020
BonusFinder secures affiliate license in Michigan
Performance marketing business BonusFinder has secured a new affiliate license in Michigan, ahead of the launch of online sports betting and igaming in the state. The…
25th November 2020
Gambling.com Group cleared to launch in Illinois and Tennessee
Affiliate marketing giant Gambling.com Group has secured approval to roll out its services in Illinois and Tennessee. KAX Media America, the group’s US subsidiary, has…
19th November 2020
Bally’s signs major integration deal with Sinclair Broadcast Group
Bally’s Corporation believes a strategic partnership Sinclair Broadcast Group will “revolutionize” the US gaming and media landscape, and accelerate its growth in the sports betting…
17th November 2020
SBUSA Digital: Day 2 round-up
The second and final day of Sports Betting USA Digital began with Monumental Sports & Entertainment founder and chief executive Ted Leonsis, and also featured…
16th November 2020
Arizona casino partners with Phoenix Suns & Mercury
Arizona’s tribal-operated Gila River Hotels & Casino has announced a new partnership with National Basketball Association (NBA) team Phoenix Suns, and Women’s NBA (WNBA) team…
