Marketing & Affiliates

5th August 2022

Caesars scores new partnership with NBA’s Grizzlies

Caesars Entertainment has entered into a multi-year partnership with National Basketball Association franchise the Memphis Grizzlies. Under the deal, the operator’s Caesars Sportsbook brand will…

2nd August 2022

Bally’s scores new partnership with MLB’s Yankees

Bally’s Corporation has entered a new marketing partnership with Major League Baseball (MLB) franchise the New York Yankees. Under the deal, four Bally’s brands will…

26th July 2022

Intress Media secures approval in Michigan

Affiliate marketing group Intress Media is to launch in Michigan after securing a new license in the US state. The approval will enable Intress to…

22nd July 2022

Jackpocket named as digital lottery partner of the New York Mets

Third-party lottery app Jackpocket has been named as the official digital lottery partner of the New York Mets. This marks Jackpocket’s fourth partnership with a…

15th July 2022

MGM Resorts and BetMGM extend sponsorship deal with MLB

MGM Resorts International and BetMGM, the operator’s joint venture with Entain, have extended a partnership with Major League Baseball (MLB). Under the multi-year agreement, which…

14th July 2022

NFL’s Bengals scores partnership with Betfred

Ohio-based National Football League (NFL) franchise the Cincinnati Bengals has entered a partnership with the Betfred USA arm of bookmaker Betfred. Under the multi-year deal,…

9th June 2022

PointsBet to move away from “promos and ad blitzes” with new marketing hires

Sportsbook operator PointsBet has made two senior marketing appointments, as part of a pivot in strategy away from “promos and ad blitzes”. Former Olympics executive…

19th May 2022

An increasing appetite for free bets in the US

Kontempry Ltd, which operates a portfolio of aggregator and operator brands, has been mapping the ever-changing online betting landscape for decades and has recently expanded…

18th May 2022

The crucial role of affiliates in the US betting industry

The US gambling industry is in an evolutionary period. From new niche services launching to states passing gambling bills, any business looking to enter the…

Affiliate Meet Markt

This October, Affiliate Summit and iGB Affiliate join forces for the first time to help over 3,000 of you win big in the most competitive…

iGB Live 2022

iGB Live! is back on 5-8 July at the RAI Amsterdam. Powered by iGaming and Affiliates, we return this year with three goals in mind.…

  • Start Date: July 5, 2022
  • End Date: July 8, 2022
  • Location: RAI Amsterdam
  • Registration website: https://www.igblive.com/
7th April 2022

TheScore Bet pens first partnership with Toronto Blue Jays

TheScore Bet, a subsidiary of Penn National Gaming, has entered into a 10-year partnership with baseball team the Toronto Blue Jays, becoming the team’s exclusive…

1st April 2022

Parx commits to AGA’s responsible gambling initiative

Greenwood Racing, the parent company of Parx Casino and BetParx, has become the latest gambling business to join the American Gaming Association’s (AGA) ‘Have a…

25th March 2022

PointsBet partners Ottawa Redblacks ahead of Ontario launch

The PointsBet Canada division of PointsBet has entered into a partnership with Ontario-based Canadian Football League (CFL) team the Ottawa Redblacks ahead of its launch…