Marketing & Affiliates
FanDuel extends betting partnership with golf’s PGA Tour
Flutter Entertainment-owned FanDuel Group has signed a three-year extension to its content and marketing partnership with golf’s PGA Tour. The renewed deal will run through…
Catena enjoys strong start in New York after mobile sports betting launch
Affiliate giant Catena Media said it experienced a “highly successful” start in New York after launching in the state following the opening of its legal…
Caesars signs NHL legend Lundqvist to support NY mobile betting launch
Caesars Entertainment has agreed a deal for New York Rangers National Hockey League (NHL) legendary goaltender Henrik Lundqvist to become an official ambassador for the…
Gambling.com Group and Better Collective set for NY affiliate launches
Affiliate business Gambling.com Group and Better Collective have both announced plans to launch in New York after the state’s gaming commission approved four operators to…
FanDuel scores betting partnership with NFL’s Bills
Flutter Entertainment-owned FanDuel Group has entered into a partnership with National Football League (NFL) franchise the Buffalo Bills. Under the multi-year deal, FanDuel will become…
SharpLink acquires FourCubed assets for $8.2m
US-facing sports betting affiliate business SharpLink Gaming has has acquired certain assets from SharpLink Management LLC and 6t4 Company, collectively known as FourCubed, for $8.2m.…
Gambling.com Group completes $27.5m purchase of RotoWire
The Gambling.com Group has completed its acquisition of Roto Sports, the operator of US-facing fantasy sports news and advice site RotoWire.com, for $27.5m. Under the…
BetMGM extends partnership with golf’s PGA Tour
BetMGM has signed a three-year extension to its official marketing and content partnership with golf’s PGA Tour. Under the renewed deal, which runs through to…
Raketech completes $15.5m ATS Consultants acquisition
Affiliate business Raketech has announced that it has completed the acquisition of US-facing tipster ATS Consultants. First announced last month, the agreed purchase price for…
NHL’s Golden Knights score extension with BetMGM
Online sports betting operator BetMGM has signed a multi-year extension to its partnership with National Hockey League (NHL) franchise the Vegas Golden Knights. BetMGM will…
Playmaker is meeting fans on their turf
The sports entertainment ecosystem is a crowded space, with affiliates jostling for position with traditional media. But by offering a highly curated experience, Playmaker believes…
Bonusfinder: Ontario could be North America’s biggest market
Affiliate Bonusfinder claims the Canadian province of Ontario will become the most attractive online gambling market in all of North America when it launches next…
FansUnite strikes deal to acquire Chris Grove’s American Affiliate
Sports betting and igaming provider FansUnite Entertainment has entered into a definitive agreement to acquire the businesses and brands of American Affiliate, a business established…
Betway scores new partnership with NHL’s New Jersey Devils
Super Group-owned online gambling operator Betway has agreed a multi-year partnership with National Hockey League (NHL) franchise the New Jersey Devils. Betway will receive brand…