Marketing & Affiliates

21st April 2021

DraftKings appoints Gisele Bündchen to board and ESG advisor role

DraftKings has announced the appointment of Brazilian model and environmental activist Gisele Bündchen as special advisor to the company’s CEO and as a member of…

20th April 2021

Genius Sports to list on NYSE as $1.5bn dMY II merger closes

Sports data technology company Genius Sports Group (GSG) has announced the completion of its anticipated business combination with special acquisition company (SPAC) dMY Technology Group…

16th April 2021

NFL signs Caesars, DraftKings and FanDuel as first US sportsbook partners

North America’s National Football League (NFL) has announced that Caesars Entertainment, DraftKings and FanDuel will become its first official sports betting partners in the US.…

14th April 2021

DraftKings names Angiolet as first chief media officer

Sports betting and daily fantasy sports operator DraftKings has appointed Brian Angiolet to the newly created position of chief media officer. In his new role,…

12th April 2021

Overdrive Marketing acquires TheRX.com

Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m. In addition to offering marketing, content and SEO…

9th April 2021

WynnBet pens marketing and affiliate deal with Minute Media

WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has entered a multi-year content marketing and affiliate partnership with Minute Media,…

8th April 2021

MGM introduces on-site Covid-19 testing in new business meeting plan

Hospitality and land-based gaming giant MGM Resorts has added on-site Covid-19 testing to its health and safety program, designed to facilitate the return of in-person…

6th April 2021

Carousel Group launches MaximBet brand after xSigma investment

Sports betting operator Carousel Group (Carousel) is set to launch MaximBet, in conjunction with media brand Maxim, after a $50m investment from xSigma, a subsidiary…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
6th April 2021

FanDuel scores partnerships with Detroit sports teams

Flutter Entertainment-owned FanDuel has agreed new partnerships with Major League Baseball franchise the Detroit Tigers and National Hockey League team the Detroit Red Wings, as…

6th April 2021

Genius Sports agrees multi-year exclusive NFL data partnership

Sports data and content provider Genius Sports (Genius) has announced an exclusive multi-year distribution partnership that sees it become the official betting data source for…

30th March 2021

MGM Resorts appoints Jeff Mochal to senior communications role

MGM International Resorts has appointed Jeff Mochal as senior vice president of corporate communications while Ayesha Molino, who previously held the role, moves up to…

26th March 2021

Fox Sports and NYRA announce wagering and media rights deal

Fox Sports has agreed a deal to become the official wagering partner and the official media rights partner of the New York Racing Association (NYRA),…

26th March 2021

Betway scores new partnership with Cleveland Cavaliers

Online gambling operator Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the agreement, Betway branding will…

24th March 2021

XLMedia completes Sports Betting Dime acquisition

Affiliate business XLMedia has completed its acquisition US-focused sportsbook review website Sports Betting Dime. Last week, XLMedia revealed it had agreed to purchase Sports Betting…

iGB North America Magazine Issue 47

Read Now