Marketing & Affiliates

11th January 2022

FanDuel extends betting partnership with golf’s PGA Tour

Flutter Entertainment-owned FanDuel Group has signed a three-year extension to its content and marketing partnership with golf’s PGA Tour. The renewed deal will run through…

11th January 2022

Catena enjoys strong start in New York after mobile sports betting launch

Affiliate giant Catena Media said it experienced a “highly successful” start in New York after launching in the state following the opening of its legal…

10th January 2022

Caesars signs NHL legend Lundqvist to support NY mobile betting launch

Caesars Entertainment has agreed a deal for New York Rangers National Hockey League (NHL) legendary goaltender Henrik Lundqvist to become an official ambassador for the…

7th January 2022

Gambling.com Group and Better Collective set for NY affiliate launches

Affiliate business Gambling.com Group and Better Collective have both announced plans to launch in New York after the state’s gaming commission approved four operators to…

7th January 2022

FanDuel scores betting partnership with NFL’s Bills

Flutter Entertainment-owned FanDuel Group has entered into a partnership with National Football League (NFL) franchise the Buffalo Bills. Under the multi-year deal, FanDuel will become…

7th January 2022

SharpLink acquires FourCubed assets for $8.2m

US-facing sports betting affiliate business SharpLink Gaming has has acquired certain assets from SharpLink Management LLC and 6t4 Company, collectively known as FourCubed, for $8.2m.…

4th January 2022

Gambling.com Group completes $27.5m purchase of RotoWire

The Gambling.com Group has completed its acquisition of Roto Sports, the operator of US-facing fantasy sports news and advice site RotoWire.com, for $27.5m. Under the…

17th December 2021

BetMGM extends partnership with golf’s PGA Tour

BetMGM has signed a three-year extension to its official marketing and content partnership with golf’s PGA Tour. Under the renewed deal, which runs through to…

10th December 2021

Raketech completes $15.5m ATS Consultants acquisition

Affiliate business Raketech has announced that it has completed the acquisition of US-facing tipster ATS Consultants. First announced last month, the agreed purchase price for…

3rd December 2021

NHL’s Golden Knights score extension with BetMGM

Online sports betting operator BetMGM has signed a multi-year extension to its partnership with National Hockey League (NHL) franchise the Vegas Golden Knights. BetMGM will…

1st December 2021

Playmaker is meeting fans on their turf 

The sports entertainment ecosystem is a crowded space, with affiliates jostling for position with traditional media. But by offering a highly curated experience, Playmaker believes…

25th November 2021

Bonusfinder: Ontario could be North America’s biggest market

Affiliate Bonusfinder claims the Canadian province of Ontario will become the most attractive online gambling market in all of North America when it launches next…

24th November 2021

FansUnite strikes deal to acquire Chris Grove’s American Affiliate

Sports betting and igaming provider FansUnite Entertainment has entered into a definitive agreement to acquire the businesses and brands of American Affiliate, a business established…

23rd November 2021

Betway scores new partnership with NHL’s New Jersey Devils

Super Group-owned online gambling operator Betway has agreed a multi-year partnership with National Hockey League (NHL) franchise the New Jersey Devils. Betway will receive brand…