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Better Collective pens deal with

Sports betting affiliate business Better Collective has entered into a commercial partnership with regional news website to deliver sports betting content within the website’s sports news portal.

Better Collective will provide the Boston Globe-owned organisation with betting odds, tips, analysis, as well as direct links to a variety of sports betting platforms – with Better Collective subsidiary VegasInsider co-branding the offered content as a provision of the deal. The partnership is set to be operational by the start of the NFL season before the end of August.

Kayvan Salmanpour, chief commercial officer of Boston Globe Media, said: “We are thrilled to partner with Better Collective to provide’s millions of readers with a holistic one-stop resource for all the data and information they crave as some of the world’s most passionate sports fans,” he said.

“ provides readers with the best in class content, data and statistics through its award-winning sports coverage and now will be a hub for information on the exciting world of sports betting.”

[Read full story on iGaming Business]