Marketing & Affiliates

9th March 2022

Disc drive: Ultimate bets big on growth

Ultimate has struck partnerships with DraftKings and L Sports as it looks to build betting into its growth roadmap. Cole Rush talks to American Ultimate…

8th March 2022

Bojoko secures Michigan and West Virginia licenses

Online gambling affiliate brand Bojoko has strengthened its position in the US after securing new licenses in Michigan and West Virginia. Players in both states…

7th March 2022

BetMGM scores NHL MVP Connor McDavid as latest brand ambassador

BetMGM has signed Connor McDavid, captain of National Hockey League (NHL) team the Edmonton Oilers, as its latest brand ambassador. McDavid becomes the first active…

25th February 2022

Caesars announces sports betting partnership with Cleveland Cavaliers

Caesars Entertainment has signed a multi-year agreement which will see it named as the official sportsbook partner of NBA side the Cleveland Cavaliers. The deal…

17th February 2022

Fortune favors the brave: Affiliate opportunities in the US

Alex Windsor, director and owner of Apps4 Web Media, made his move into the US affiliate market on the back of the PASPA ruling four…

16th February 2022

Better Collective expands US team with marketing hire

Affiliate group Better Collective has announced the appointment of Adam Rosenberg as head of marketing and communications in the US. In his new role, Rosenberg…

10th February 2022

Betway scores new partnership with NBA’s Bucks

Super Group’s online betting and gaming brand Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Milwaukee Bucks. The agreement…

9th February 2022

OLG’s Proline becomes NFL’s first Canadian sportsbook partner

Proline, the sports betting brand of the Ontario Lottery and Gaming Corporation (OLG), has become the first sportsbook partner of the National Football League (NFL)…

9th February 2022

RSI expands Louisiana presence with New Orleans Pelicans deal

Rush Street Interactive (RSI) has agreed a deal for its BetRivers Sportsbook brand to become an official partner of the Louisiana-based National Basketball Association (NBA)…

3rd February 2022

PointsBet secures partnership with Alpine Canada

PointsBet Canada has entered into a new partnership with Alpine Canada Alpin, the country’s governing body for alpine sport. The multi-year deal commences with the…

21st January 2022

Better Collective secures partnership with New York Post

Affiliate business Better Collective has entered into a sports betting partnership with US daily newspaper the New York Post. Under the agreement, Better Collective will…

20th January 2022

State of the Union: DraftKings, BetMGM, New York and more

This week’s State of the Union, in partnership with Segev LLP, includes DraftKings entering the Washington market, BetMGM’s 2022 revenue forecast, and Michigan’s revenue performance…

19th January 2022

Gambling.com Group scores sports betting deal with McClatchy Company

Affiliate business Gambling.com Group has entered into a sports betting partnership with US news media organisation The McClatchy Company. Under the deal, McClatchy will have…

17th January 2022

Caesars Sportsbook partners with NFL’s Bills in New York

Caesars Entertainment has agreed a deal for its Caesars Sportsbook brand to partner with National Football League (NFL) franchise the Buffalo Bills in New York.…