Marketing & Affiliates
Philadelphia 76ers extend partnership with Greenwood Gaming
National Basketball Association (NBA) team the Philadelphia 76ers has extended its partnership with casino and race track operator Greenwood Gaming. Through this multi-year partnership, Greenwood…
The affiliate evolution
Since the repeal of PASPA, the US affiliate sector has already undergone drastic change. Cole Rush looks at how the sector got to where it…
CBWG founders to leave XLMedia as earn-out period ends
XLMedia has announced that CBWG Sports founders Kyle Laskowski and Jason Ziernicki will leave the business following the completion of their earn-out targets. The affiliate…
Has US marketing finally rationalized?
Marketing in the US seems to be entering a new era, as operators boast of their “disciplined” approaches and aim to find more cost-effective ways…
Aristocrat Gaming partners New England Patriots
Aristocrat Gaming has expanded its presence in the National Football League (NFL) after becoming an official partner of the New England Patriots and its Gillette…
Checkd Group continues North American expansion with Ontario license
Online gambling business Checkd Group has secured an affiliate license in Ontario and also announced the appointment of Callum Broxton as its head of US…
Celebrities to feature in DraftKings’ new responsible gambling campaign
DraftKings has launched a new responsible gambling campaign featuring skateboarding legend Tony Hawk and WWE professional wrestler The Miz. Produced by DraftKings’ creative and media…
Unibet penalised in Ontario for breaching advertising and bonus rules
The Alcohol and Gaming Commission of Ontario (AGCO) has issued Kindred Group-owned Unibet with a penalty of CAN$48,000 after ruling the operator breached advertising and…
If ESPN won’t sportsbook, will sportsbooks ESPN?
Sportsbooks and media entities have taken plenty of steps towards partnerships since the repeal of PASPA. Media brands, the thinking goes, offer an obvious audience…
USA Today publisher Gannett alters Tipico deal, removing exclusivity
US media giant Gannett has altered its affiliate partnership with Tipico, removing exclusivity for the operator. Gannett – which owns the country’s leading newspaper by…
Better Collective pens deal with Boston.com
Sports betting affiliate business Better Collective has entered into a commercial partnership with regional news website Boston.com to deliver sports betting content within the website’s…
Leadstar Media lands igaming affiliate license in West Virginia
Affiliate and media business Leadstar Media has secured an igaming license from the West Virginia Lottery to promote legal online casino brands in the US…
Penn exercises options to acquire remainder of Barstool
Penn Entertainment – the business formerly known as Penn National Gaming – has exercised its option to acquire all remaining shares of media brand Barstool…
BetMGM becomes official partner of NFL in Canada
Entain-MGM joint venture BetMGM has agreed a deal that will make it an official sportsbook partner of the National Football League (NFL) in Canada. The…