Marketing & Affiliates

14th October 2022

Philadelphia 76ers extend partnership with Greenwood Gaming

National Basketball Association (NBA) team the Philadelphia 76ers has extended its partnership with casino and race track operator Greenwood Gaming. Through this multi-year partnership, Greenwood…

13th October 2022

The affiliate evolution

Since the repeal of PASPA, the US affiliate sector has already undergone drastic change. Cole Rush looks at how the sector got to where it…

13th October 2022

CBWG founders to leave XLMedia as earn-out period ends

XLMedia has announced that CBWG Sports founders Kyle Laskowski and Jason Ziernicki will leave the business following the completion of their earn-out targets. The affiliate…

6th October 2022

Has US marketing finally rationalized?

Marketing in the US seems to be entering a new era, as operators boast of their “disciplined” approaches and aim to find more cost-effective ways…

14th September 2022

Aristocrat Gaming partners New England Patriots

Aristocrat Gaming has expanded its presence in the National Football League (NFL) after becoming an official partner of the New England Patriots and its Gillette…

13th September 2022

Checkd Group continues North American expansion with Ontario license

Online gambling business Checkd Group has secured an affiliate license in Ontario and also announced the appointment of Callum Broxton as its head of US…

8th September 2022

Celebrities to feature in DraftKings’ new responsible gambling campaign

DraftKings has launched a new responsible gambling campaign featuring skateboarding legend Tony Hawk and WWE professional wrestler The Miz. Produced by DraftKings’ creative and media…

26th August 2022

Unibet penalised in Ontario for breaching advertising and bonus rules

The Alcohol and Gaming Commission of Ontario (AGCO) has issued Kindred Group-owned Unibet with a penalty of CAN$48,000 after ruling the operator breached advertising and…

25th August 2022

If ESPN won’t sportsbook, will sportsbooks ESPN?

Sportsbooks and media entities have taken plenty of steps towards partnerships since the repeal of PASPA. Media brands, the thinking goes, offer an obvious audience…

25th August 2022

USA Today publisher Gannett alters Tipico deal, removing exclusivity

US media giant Gannett has altered its affiliate partnership with Tipico, removing exclusivity for the operator. Gannett – which owns the country’s leading newspaper by…

23rd August 2022

Better Collective pens deal with Boston.com

Sports betting affiliate business Better Collective has entered into a commercial partnership with regional news website Boston.com to deliver sports betting content within the website’s…

22nd August 2022

Leadstar Media lands igaming affiliate license in West Virginia

Affiliate and media business Leadstar Media has secured an igaming license from the West Virginia Lottery to promote legal online casino brands in the US…

18th August 2022

Penn exercises options to acquire remainder of Barstool

Penn Entertainment – the business formerly known as Penn National Gaming – has exercised its option to acquire all remaining shares of media brand Barstool…

9th August 2022

BetMGM becomes official partner of NFL in Canada

Entain-MGM joint venture BetMGM has agreed a deal that will make it an official sportsbook partner of the National Football League (NFL) in Canada. The…