Marketing & Affiliates

23rd August 2022

Better Collective pens deal with Boston.com

Sports betting affiliate business Better Collective has entered into a commercial partnership with regional news website Boston.com to deliver sports betting content within the website’s…

22nd August 2022

Leadstar Media lands igaming affiliate license in West Virginia

Affiliate and media business Leadstar Media has secured an igaming license from the West Virginia Lottery to promote legal online casino brands in the US…

18th August 2022

Penn exercises options to acquire remainder of Barstool

Penn Entertainment – the business formerly known as Penn National Gaming – has exercised its option to acquire all remaining shares of media brand Barstool…

9th August 2022

BetMGM becomes official partner of NFL in Canada

Entain-MGM joint venture BetMGM has agreed a deal that will make it an official sportsbook partner of the National Football League (NFL) in Canada. The…

5th August 2022

Caesars scores new partnership with NBA’s Grizzlies

Caesars Entertainment has entered into a multi-year partnership with National Basketball Association franchise the Memphis Grizzlies. Under the deal, the operator’s Caesars Sportsbook brand will…

2nd August 2022

Bally’s scores new partnership with MLB’s Yankees

Bally’s Corporation has entered a new marketing partnership with Major League Baseball (MLB) franchise the New York Yankees. Under the deal, four Bally’s brands will…

26th July 2022

Intress Media secures approval in Michigan

Affiliate marketing group Intress Media is to launch in Michigan after securing a new license in the US state. The approval will enable Intress to…

22nd July 2022

Jackpocket named as digital lottery partner of the New York Mets

Third-party lottery app Jackpocket has been named as the official digital lottery partner of the New York Mets. This marks Jackpocket’s fourth partnership with a…

15th July 2022

MGM Resorts and BetMGM extend sponsorship deal with MLB

MGM Resorts International and BetMGM, the operator’s joint venture with Entain, have extended a partnership with Major League Baseball (MLB). Under the multi-year agreement, which…

14th July 2022

NFL’s Bengals scores partnership with Betfred

Ohio-based National Football League (NFL) franchise the Cincinnati Bengals has entered a partnership with the Betfred USA arm of bookmaker Betfred. Under the multi-year deal,…

9th June 2022

PointsBet to move away from “promos and ad blitzes” with new marketing hires

Sportsbook operator PointsBet has made two senior marketing appointments, as part of a pivot in strategy away from “promos and ad blitzes”. Former Olympics executive…

19th May 2022

An increasing appetite for free bets in the US

Kontempry Ltd, which operates a portfolio of aggregator and operator brands, has been mapping the ever-changing online betting landscape for decades and has recently expanded…

18th May 2022

The crucial role of affiliates in the US betting industry

The US gambling industry is in an evolutionary period. From new niche services launching to states passing gambling bills, any business looking to enter the…

Affiliate Meet Markt

This October, Affiliate Summit and iGB Affiliate join forces for the first time to help over 3,000 of you win big in the most competitive…