Marketing & Affiliates

19th May 2021

Howdy, partner: The proliferation of sports betting partnerships

Partnerships between betting operators and leagues have rapidly spread across the US in the past three years. Cole Rush speaks to some of the brands…

17th May 2021

Bet.Works and Konami Gaming launch casino loyalty offering for sports bettors

Sports betting platform Bet.Works – which is soon to be acquired by Bally’s – and Konami Gaming have announced a joint venture to offer casino…

17th May 2021

LeoVegas to enter US in H1 2022 with Caesars market access deal

Swedish operator LeoVegas has reached an agreement with Caesars Entertainment to launch its online casino product in the state of New Jersey in the first…

14th May 2021

Betway scores new partnership with National Hockey League

Super Group-owned online gambling operator Betway has entered into a multi-year, US-facing partnership with the National Hockey League (NHL). The deal, which is Betway’s first…

13th May 2021

BetMGM lands partnership with golf’s LPGA Tour

Online sportsbook BetMGM has agreed terms on a multi-year partnership with the Ladies Professional Golf Association (LPGA) to become an official betting operator and partner…

12th May 2021

Bragg Gaming enters US market with $30m Spin Games acquisition

Gaming technology provider Bragg Gaming has acquired Nevada-based B2B gaming content provider Spin Games, signaling the company’s first foray into the US market.  The deal…

11th May 2021

Sports IQ raises $7m in seed funding as leading sports execs invest

Sports betting technology supplier Sports IQ has raised $7m in series seed funding, with the intention to invest it into live sports betting services and…

11th May 2021

Wynn Interactive to spin off and trade on Nasdaq with SPAC merger

Wynn Interactive, an online-focused subsidiary of Wynn Resorts, is to merge with special purpose acquisition company (SPAC) Austerlitz Acquisition Corporation I (Austerlitz I) and list…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
10th May 2021

£2bn Gamesys-Bally’s merger set for completion in Q4 2021

Gamesys Group and Bally’s Corporation have announced a timeline for their £2bn ($2.74bn/€2.31bn) merger deal, eyeing a closing date in Q4 of this year. The…

6th May 2021

State of the Union: Better Collective, Nevada, Catena and more

This week’s State of the Union, in partnership with Segev LLP, includes two huge affiliate deals, financial results from Caesars Entertainment, and efforts in Nevada…

5th May 2021

Nielsen: US betting and igaming TV ad spend rockets to $153.6m in Q1

A report by television data collection company Nielsen has found that the money spent on advertising online gambling on television has soared in the last…

4th May 2021

Penn National to launch proprietary game studio with HitPoint Studios acquisition

Penn National Gaming (Penn) has announced that it will acquire HitPoint Studios and its spun-off real-money gaming business, LuckyPoint, to fuel its launch of Penn…

30th April 2021

BetRivers becomes betting partner of Indy Eleven soccer team

Rush Street Interactive (RSI)-owned online sportsbook and gaming operator, BetRivers, has signed a multi-year agreement with Indiana-based United Soccer League (USL) Championship team, Indy Eleven,…

22nd April 2021

DraftKings partners with streaming service Sling TV to launch sports betting channel

Sportsbook DraftKings has partnered with live TV streaming service Sling TV to launch an exclusive sports betting information channel: DraftKings Basketball. The DraftKings Basketball channel…

iGB North America Magazine Issue 47

Read Now