Marketing & Affiliates

9th February 2021

bet365 reveals details of new and improved offers for booming NJ market

Online betting giant bet365 has announced a brace of improved offers for new customers as it looks to build on its position in the booming…

5th February 2021

NFL legend Sanders joins BetMGM as ambassador in Michigan

MGM and Entain joint venture BetMGM has signed former Detroit Lions running back and Pro Football Hall of Fame member Barry Sanders as a brand…

4th February 2021

BetMGM secures industry-first deal with Nascar team

BetMGM has become the first gambling operator to officially partner with a professional Nascar team after it secured a deal with Richard Childress Racing (RCR).…

3rd February 2021

Betting sponsorships worth $396.6m to US sport, research claims

The betting industry has invested almost $400m in sponsorship investments in US sport since the repeal of the Professional and Amateur Sports Protection Act (PASPA)…

28th January 2021

Bet.Works hits the big time

Bet.Works has quickly evolved from a sportsbook supplier looking to challenge the industry elite, to a key tentpole in Bally’s Corporation’s aggressive expansion plans. Founder…

28th January 2021

The Athletic signs up BetMGM as exclusive betting partner

Subscription-based sports media giant The Athletic has named BetMGM has its exclusive sports betting partner in the US.  The agreement with the MGM Resorts and…

28th January 2021

FanDuel selects Genius Sports for new marketing drive

Sports betting and daily fantasy sports operator FanDuel is to work with Genius Sports Group on a new marketing initiative, aimed at bringing in new…

27th January 2021

Bally’s and Sinclair rebrand regional sports networks

Bally’s Corporation has revealed the new logos and names for Sinclair Broadcast Group’s regional sports networks across the US, as part of a recently announced…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
27th January 2021

DraftKings joins NBA’s Charlotte Hornets as official DFS partner

Daily fantasy and sports betting operator DraftKings has entered into a new partnership with the North Carolina-based Charlotte Hornets, of the National Basketball Association (NBA).…

27th January 2021

PointsBet names golf personality Spiranac as ambassador

Australia’s PointsBet has hired Golf personality Paige Spiranac as a brand ambassador, joining Shaquille O’Neal in promoting the operator. Spiranac is a former college golf…

21st January 2021

Understanding the Eagles’ esports engagement play

Having been an early adopter in engaging with sports betting, the Philadelphia Eagles have now become the National Football League’s first franchise to sign up…

15th January 2021

PlayUp sponsors NHL’s New Jersey Devils

Australian daily fantasy and sports betting operator PlayUp has secured an agreement with the National Hockey League (NHL)’s New Jersey Devils, which becomes the operator’s…

12th January 2021

PointsBet signs latest Michigan deal with Detroit Red Wings

Online betting operator PointsBet has agreed a multi-year deal with National Hockey League (NHL) franchise the Detroit Red Wings, its second deal with a Michigan-based…

11th January 2021

BetMGM partners with MLB’s Washington Nationals

BetMGM, the betting brand operated through the Entain and MGM Resorts joint venture Roar Digital, has secured a multi-year partnership with Major League Baseball franchise…

iGB North America Magazine Issue 45

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