National Basketball Association (NBA) team the Philadelphia 76ers has extended its partnership with casino and race track operator Greenwood Gaming.
Through this multi-year partnership, Greenwood subsidiaries Parx Casino and BetParx will become the official banner partners of the team. Parx Casino will also continue its relationship as the team’s official local casino, and BetParx as the official winning partner.
“BetParx has been an incredible partner of the Philadelphia 76ers as they truly understand the passion and energy of our fan base,” said 76ers chief revenue officer Katie O’Reilly.
“We are thrilled to have BetParx and all of its offerings as an official 76ers banner partner. Through this extension, we look forward to sharing the BetParx experience with our fans for many seasons to come.”
The deal will include watch parties at Parx Casino’s Liberty Bell Beer Garden, which will be open to all 76ers season ticket holders, and BetParx promotions after 76ers victories.
“Parx Casino is excited to continue our relationship with the 76ers,” said Marc Oppenheimer, chief marketing officier at Parx Casino. “Our partnership has been very productive and the 76ers business team is a great partner to work with. We look forward to continuing to be their official local casino and official winning partner as they continue their quest for an NBA title!”
In April, Greenwood signed up to the American Gaming Association’s (AGA) responsible gambling initiative.