Marketing & Affiliates

18th November 2021

State of the Union: New Jersey, Sportradar, DraftKings and more

This week’s State of the Union, in partnership with Segev LLP, includes some strong financial performances in the third quarter for companies and states alike,…

17th November 2021

NBA to receive equity in Sportradar with exclusive data deal

Sports data supplier Sportradar has announced its landmark partnership with the National Basketball Association (NBA) which will see it become the exclusive data provider to…

15th November 2021

Playmaker turns a profit in Q3 following Yardbarker acquisition

Sports media company Playmaker has recorded revenue figures of $4.8m for the third quarter of 2021, after not generating revenue in the corresponding period in…

10th November 2021

BetMGM scores wide-ranging deal with Madison Square Garden

Sports betting and gaming operator BetMGM has entered into a multi-year marketing partnership with Madison Square Garden Sports (MSG Sports) and Madison Square Garden Entertainment…

9th November 2021

Caesars sportsbook announces new partnership with Manning family

Caesars sportsbook has signed a new first-of-its-kind partnership with the Manning family, considered the “first family of football” for their contributions to college football and…

9th November 2021

Raketech strengthens US portfolio with ATS Consultants acquisition

Affiliate business Raketech has added to a recent string of acquisition deals, purchasing the assets of US-facing tipster ATS Consultants. The agreed total purchase price…

5th November 2021

BetMGM scores former NFL star Johnson as brand ambassador

BetMGM has announced the signing of former National Football League (NFL) player Chris Johnson as its latest brand ambassador. The agreement will see Johnson feature…

4th November 2021

FanDuel, DraftKings become official NBA betting partners with expanded partnerships

FanDuel and Draftkings have expanded their partnerships with the National Basketball Association (NBA), which will see the companies become the league’s official betting partners.  The…

4th November 2021

SuperBook Sports partners with UFC star Chandler

SuperBook Sports has entered into a new sponsorship agreement with Ultimate Fighting Championship (UFC) athlete Michael Chandler. Under the deal, Chandler will mention SuperBook Sports…

4th November 2021

Game Play Network and Range Media Partners create igaming joint venture

Game Play Network (GPN) has partnered with talent management business Range Media Partners to offer online gaming experiences to Range’s celebrity clients. As part of…

2nd November 2021

Low6 scores partnership with Detroit Pistons

Gamification technology company Low6 has announced its latest partnership with basketball team Detroit Pistons through the release of a free-to-play Pistons Picks game. Low6 is…

28th October 2021

Betway expands NBA commercial portfolio with Miami Heat deal

Online gambling operator Betway has announced Miami Heat as its latest partner from the National Basketball Association (NBA). The multi-year deal will see Betway become…

26th October 2021

Betway scores 76ers as latest NBA partner

Online gambling operator Betway has agreed a deal for the Philadelphia 76ers to become its seventh partner franchise from the National Basketball Association (NBA). Under…

21st October 2021

Bally’s scores betting partnership with Nashville Predators

Bally’s Corporation and Tennessee-based ice hockey team the Nashville Predators have entered into a partnership that will see Bally’s named as the team’s official sports…