Marketing & Affiliates

23rd March 2021

Gambling.com launches new affiliate site in Virginia

Gambling.com Group has launched its third sports betting affiliate website in the US state of Virginia. VirginiaIsForBettors features a range of content specific to Virginia,…

19th March 2021

DraftKings becomes official partner of American Cornhole League

Daily fantasy and sports betting operator DraftKings has become the official sports betting partner of the American Cornhole League (ACL). The deal will see DraftKings…

19th March 2021

Fox Bet set to become authorized NFL sportsbook

Fox Bet has announced that the brand will receive authorized sportsbook operator status from the NFL if and when the league approves official sportsbook operators…

19th March 2021

XLMedia raises $33.5m to fund Sports Betting Dime deal

Affiliate business XLMedia has raised £24.0m (€28.1m/$33.5m) under a placing and subscription to help fund its acquisition of US-focused sportsbook review website Sports Betting Dime.…

18th March 2021

Bally’s signs new partnership with Major League Baseball

Bally’s Corporation has entered into a partnership with Major League Baseball (MLB), in a deal that marks its third link-up with a professional sports league…

18th March 2021

XLMedia to acquire Sports Betting Dime for $26m

Affiliate business XLMedia has reached an agreement to acquire US-focused sportsbook review website Sports Betting Dime (SBD) for $26.0m. Founded in 2012, SBD operates as…

16th March 2021

Mr Gamble makes US market debut with New Jersey affiliate license

Online casino listing site Mr Gamble has launched in the US market after securing an affiliate license from the New Jersey Division of Gaming Enforcement.…

15th March 2021

BetMGM signs Michigan basketball great Rose as brand ambassador

BetMGM, the joint venture between MGM resorts and Entain, has announced former National Basketball Association (NBA) star Jalen Rose as a celebrity brand ambassador. The…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
12th March 2021

FanDuel secures partnership with Inside the NBA’s Kenny Smith

Sports betting giant FanDuel has announced a new multi-year partnership with two-time NBA champion and Inside the NBA analyst Kenny Smith.  As well as appearing…

12th March 2021

Time to (free to) play the game

With player acquisition costs exceeding $500, Chalkline CEO Daniel Kustelski’s (pictured) team has built a business case for Free-To-Play games as a cost-effective way for…

11th March 2021

Sports IQ and IGT announce Playsports platform partnership

Technology supplier SportsIQ has announced a new multi-year deal with International Game Technology (IGT), making SportsIQ’s odds and automated trading products available on IGT’s Playsports platform.…

11th March 2021

A smart product for the casual bettor?

QL Gaming’s data-driven tools have proven a hit with sophisticated bettors, but the next challenge is to extend its reach to casual punters. Thanks to its recent acquisition by broadcaster Entercom, the business now has…

9th March 2021

Bally’s launches campaign to support proposed $650m Virginia casino

US land-based casino operator Bally’s Corporation has launched a new campaign in an effort to drum up support for its proposed $650m casino resort in…

5th March 2021

Bally’s scores sports betting partnership with NBA

Casino operator Bally’s Corporation has secured its second deal with a US major league in a matter of weeks by entering into a partnership with…

iGB North America Magazine Issue 47

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