Marketing & Affiliates

2nd September 2021

State of the Union: Canada, California, Arizona and more

This week’s State of the Union, in partnership with Segev LLP, includes the legalization of sports betting in Canada, and major sports betting developments in…

2nd September 2021

XLMedia acquires US-focused Saturday Football for $23m

Affiliate giant XLMedia acquired online US college football news publisher Saturday Football for a total consideration of $23.0m. XLMedia agreed to pay $11.0m up front…

1st September 2021

Spotlight acquires Alarm Sports Network to enter US fantasy market

Racing Post owner Spotlight Sports Group has announced its acquisition of fantasy sports technology and media company Alarm Sports Network (ASN).  ASN’s consumer sports platforms…

1st September 2021

Contrasting approaches to US sports betting customer acquisition

With user acquisition costs are unsustainably high, the pressure is on the industry to find ways to bring new players on board at a lower…

31st August 2021

NFL announces “select group” of approved sportsbook operators

The National Football League (NFL) has reached agreements with FOX Bet, BetMGM, PointsBet, and WynnBET to become approved sportsbook operators for the 2021 NFL season and…

26th August 2021

theScore Bet lands new partnership with Golf Canada

Score Media and Gaming (theScore) has secured a deal for its theScore Bet subsidiary to become an official partner of Golf Canada, the governing body…

24th August 2021

DraftKings launches “micro-betting” platform with Simplebet

DraftKings has entered into a multi-year deal with Simplebet, which will see real-money micro-betting implemented across its sportsbooks. Through the new micro-betting feature, bettors will…

24th August 2021

Chalkline raises $2.7m in funding round

Sports betting customer retention and acquisition tool provider Chalkline has announced that it raised $2.7m (£1.9m/€2.3m) in Series A funding. The funding round was spearheaded…

24th August 2021

Caesars scores industry-first partnership with Fiesta Bowl

Caesars Entertainment, Inc. has entered a first-of-its-kind sports betting and fantasy gaming partnership with the Fiesta Bowl Organization, the organizing body of the Fiesta Bowl…

20th August 2021

PointsBet scores sportsbook partnership with NFL

Gambling operator PointsBet Holdings has entered into a partnership with the National Football League (NFL), becoming an approved sportsbook operator of the competition. The deal…

19th August 2021

BetMGM and Liv Hospitality set to bring sports betting to South Dakota

Igaming operator BetMGM has partnered with Liv Hospitality’s resorts in South Dakota to bring retail and mobile sports betting to the state.  The exclusive deal…

19th August 2021

WynnBet adds rewards program to online platforms

WynnBet, the sports betting and igaming division of Wynn Resorts, has announced that its Wynn Rewards program is being integrated into online sports betting and…

19th August 2021

Slot Buzz casino review site goes live in Canada

Online casino and igaming review website Slot Buzz has launched in Canada as part of its ongoing strategy to reach customers in regulated and soon-to-be…

18th August 2021

FanDuel enters multi-year partnership with golf star Jordan Spieth

Sportsbook giant FanDuel has announced it has entered a multi-year partnership with three-time golfing major winner Jordan Spieth.  The deal will see FanDuel, an official…