Marketing & Affiliates

3rd December 2019

Harrah’s Philadelphia scores marketing deal with NFL’s Eagles

Caesars Entertainment-owned Harrah’s Philadelphia Casino and Racetrack in Pennsylvania has entered into a marketing partnership with the Philadelphia Eagles National Football League (NFL) franchise. Specific…

28th November 2019

State of the Union: NH, TN, VA and more

This week’s State of the Union, in partnership with Segev LLP, covers the approval of DraftKings’ New Hampshire sports betting contract, plus regulatory developments in…

27th November 2019

New Jersey warns media outlets against promoting unlicensed sites

The New Jersey Division of Gaming Enforcement (DGE) has written to news and media outlets in the state urging them not to publicise unlicensed sports…

26th November 2019

Fox Bet named official partner of Philadelphia 76ers

Fox Bet has become the first online sports betting brand to partner with an NBA team, agreeing a deal with the Philadelphia 76ers. The deal…

7th November 2019

The next generation of gambling affiliates

In the nascent US online betting and gaming sector, traditional igaming affiliates are facing significant competition from major media brands moving onto their patch. Jake…

5th November 2019

Gambling.com Group hires Kambi’s Bichsel as VP for US sales

Gambling.com group has appointed Max Bichsel, formerly director of US sales for Kambi, as vice president with a focus on its US business. Bichsel’s goal…

4th November 2019

DraftKings seals NBA partnership

Sportsbook and daily fantasy sports operator DraftKings has agreed to a partnership with the National Basketball Association (NBA) that will make the company an “authorized…

1st November 2019

NFL’s Philadelphia Eagles partner with Unibet

Unibet has signed a multi-year partnership with the National Football League’s (NFL) Philadelphia Eagles that will see Kindred Group brand heavily featured around the team’s…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
29th October 2019

FanDuel scores exclusive fantasy sports deal with Pittsburgh Steelers

Flutter Entertainment’s FanDuel has agreed an exclusive deal to become the official daily fantasy sports partner of Pennsylvania-based NFL franchise the Pittsburgh Steelers. Under the…

15th October 2019

San Manuel Casino to sponsor Raiders’ new Las Vegas stadium

The California-based San Manuel Band of Mission Indians will sponsor the Las Vegas’s Allegiant Stadium, as well as the Raiders NFL franchise, after the team’s…

7th October 2019

Operators call for compliance “grace period” in Illinois

Industry stakeholders have suggested policies such as a pre-registration process, a 270-day “grace period” to comply with regulations and licensing reciprocity between jurisdictions as part…

3rd October 2019

Affiliates: the early winners of regulated wagering?

CPA values, rev share, stats and data publishers, media outlets entering both as operators and affiliates. All those elements are still working their way through…

3rd October 2019

William Hill agrees sports betting partnership with NBA

William Hill has secured a deal to become an official partner and authorized sports betting operator of the National Basketball Association (NBA) in the US.…

2nd October 2019

NBA’s 76ers announce Parx as local betting partner

The NBA’s Philadeplphia 76ers have announced Pennsylvania’s largest casino Parx, based just outside Philadelphia, as its official local casino partner and “winning partner.” Under the…

iGB North America Magazine Issue 44

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