Marketing & Affiliates

11th May 2021

Wynn Interactive to spin off and trade on Nasdaq with SPAC merger

Wynn Interactive, an online-focused subsidiary of Wynn Resorts, is to merge with special purpose acquisition company (SPAC) Austerlitz Acquisition Corporation I (Austerlitz I) and list…

10th May 2021

£2bn Gamesys-Bally’s merger set for completion in Q4 2021

Gamesys Group and Bally’s Corporation have announced a timeline for their £2bn ($2.74bn/€2.31bn) merger deal, eyeing a closing date in Q4 of this year. The…

6th May 2021

State of the Union: Better Collective, Nevada, Catena and more

This week’s State of the Union, in partnership with Segev LLP, includes two huge affiliate deals, financial results from Caesars Entertainment, and efforts in Nevada…

5th May 2021

Nielsen: US betting and igaming TV ad spend rockets to $153.6m in Q1

A report by television data collection company Nielsen has found that the money spent on advertising online gambling on television has soared in the last…

4th May 2021

Penn National to launch proprietary game studio with HitPoint Studios acquisition

Penn National Gaming (Penn) has announced that it will acquire HitPoint Studios and its spun-off real-money gaming business, LuckyPoint, to fuel its launch of Penn…

30th April 2021

BetRivers becomes betting partner of Indy Eleven soccer team

Rush Street Interactive (RSI)-owned online sportsbook and gaming operator, BetRivers, has signed a multi-year agreement with Indiana-based United Soccer League (USL) Championship team, Indy Eleven,…

22nd April 2021

DraftKings partners with streaming service Sling TV to launch sports betting channel

Sportsbook DraftKings has partnered with live TV streaming service Sling TV to launch an exclusive sports betting information channel: DraftKings Basketball. The DraftKings Basketball channel…

21st April 2021

DraftKings appoints Gisele Bündchen to board and ESG advisor role

DraftKings has announced the appointment of Brazilian model and environmental activist Gisele Bündchen as special advisor to the company’s CEO and as a member of…

20th April 2021

Genius Sports to list on NYSE as $1.5bn dMY II merger closes

Sports data technology company Genius Sports Group (GSG) has announced the completion of its anticipated business combination with special acquisition company (SPAC) dMY Technology Group…

16th April 2021

NFL signs Caesars, DraftKings and FanDuel as first US sportsbook partners

North America’s National Football League (NFL) has announced that Caesars Entertainment, DraftKings and FanDuel will become its first official sports betting partners in the US.…

14th April 2021

DraftKings names Angiolet as first chief media officer

Sports betting and daily fantasy sports operator DraftKings has appointed Brian Angiolet to the newly created position of chief media officer. In his new role,…

12th April 2021

Overdrive Marketing acquires TheRX.com

Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m. In addition to offering marketing, content and SEO…

9th April 2021

WynnBet pens marketing and affiliate deal with Minute Media

WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has entered a multi-year content marketing and affiliate partnership with Minute Media,…

8th April 2021

MGM introduces on-site Covid-19 testing in new business meeting plan

Hospitality and land-based gaming giant MGM Resorts has added on-site Covid-19 testing to its health and safety program, designed to facilitate the return of in-person…