Marketing & Affiliates

30th July 2021

theScore partners Canlan Sports on promotional drive

Score Media and Gaming (theScore) has entered a partnership with Canadian recreational sports business Canlan Sports to promote its brand across the country. Under the…

29th July 2021

Ontario sports betting standards restrict marketing, but not product

The Alcohol and Gaming Commission of Ontario (AGCO) has published draft sports betting regulations for the province, with restrictions on marketing similar to Ontario’s proposed…

28th July 2021

DraftKings and Boston Red Sox enter fantasy sports partnership

The Boston Red Sox and DraftKings have entered into a deal that will see DraftKings become the exclusive Daily Fantasy Sports (DFS) betting partner of…

28th July 2021

Michigan issues vendor license to Intelitics

The Michigan Gaming Control Board (MGCB) has granted a vendor permit to marketing and analytics platform provider Intelitics, which will allow the platform to offer…

28th July 2021

Rush Street Interactive launches Scientific Games products in West Virginia

Rush Street Interactive (RSI) has agreed a deal with Scientific Games which will see RSI launch Scientific Games’ online casino products in West Virginia, via…

27th July 2021

Tipico agrees $90m media deal with USA Today owner Gannett

American mass media holding company Gannett Co. has signed an exclusive agreement with sportsbook and gaming operator Tipico’s US subsidiary. The deal sees Tipico become…

27th July 2021

FanDuel appoints Borkowski as new senior vice president of marketing

FanDuel has announced the appointment of Brian Borkowski as its new senior vice president of marketing. Following 15 years of marketing experience, Borkowski is joining…

27th July 2021

Caesars and New Orleans Saints confirm Superdome naming deal

Caesars Entertainment today confirmed its partnership with NFL’s New Orleans Saints which will see the Saints’ home stadium rebranded to the Caesars Superdome.  In addition…

23rd July 2021

Louisiana legislators approve Caesars’ NFL-first Superdome naming deal

A committee of Louisiana lawmakers has approved Caesars Entertainment’s deal to obtain naming rights to the state’s Superdome, home of the NFL’s New Orleans Saints.…

23rd July 2021

PointsBet launches online gaming in New Jersey

Online gaming operator PointsBet has launched its igaming platform within the state of New Jersey, having received clearance from the New Jersey Department of Gaming…

22nd July 2021

Penn National Gaming announces multi-year Nascar partnership

Penn National Gaming has announced a multi-year agreement between its subsidiary Penn Interactive and Nascar within the state of Arizona.  The deal will see Penn…

22nd July 2021

State of the Union: DraftKings, Sands, New Jersey and more

This week’s State of the Union, in partnership with Segev LLP, includes DraftKings’ expansion into the world of NFTs, Las Vegas Sands’ earnigns report for…

21st July 2021

DraftKings to launch NFT Marketplace

US sportsbook giant DraftKings has announced the launch of DraftKings Marketplace, a platform for customers to buy and sell non-fungible tokens (NFTs) through their existing…

16th July 2021

Elys to launch new betting platform with CDI after US Bookmaking deal

Interactive gaming and sports betting company Elys Game Technology (Elys) has announced that it will showcase its new retail sports betting platform, Elys Gameboard US,…