Marketing & Affiliates
Caesars Sportsbook strikes extensive partnership with Baltimore Ravens
Caesars Entertainment has built upon its Horseshoe Baltimore property’s relationship with National Football League franchise the Baltimore Ravens, through a multi-faceted partnership with the operator’s…
Esports Entertainment invests in Game Fund Partners’ VC arm
Esports Entertainment Group (EEG) has entered into a partnership with Game Fund Partners to become part of its venture capital arm, and a planned $300m…
NCAA’s Denver Pioneers signs SuperBook as first sports betting partner
National Collegiate Athletics Association team the Denver Pioneers has announced SuperBook Sports as its first corporate sports betting partner. Through the multi-year agreement, brokered by…
Leadstar Media lands vendor license in Tennessee
Sports betting affiliate business Leadstar Media has secured a new vendor license in the state of Tennessee. The permit will enable Leadstar to offer its…
BetMGM expands to Puerto Rico with Casino del Mar partnership
Sports betting provider BetMGM has entered into a strategic partnership with Casino del Mar at La Concha Resort in San Juan, Puerto Rico. Following regulatory…
State of the Union: Canada, California, Arizona and more
This week’s State of the Union, in partnership with Segev LLP, includes the legalization of sports betting in Canada, and major sports betting developments in…
XLMedia acquires US-focused Saturday Football for $23m
Affiliate giant XLMedia acquired online US college football news publisher Saturday Football for a total consideration of $23.0m. XLMedia agreed to pay $11.0m up front…
Spotlight acquires Alarm Sports Network to enter US fantasy market
Racing Post owner Spotlight Sports Group has announced its acquisition of fantasy sports technology and media company Alarm Sports Network (ASN). ASN’s consumer sports platforms…
Contrasting approaches to US sports betting customer acquisition
With user acquisition costs are unsustainably high, the pressure is on the industry to find ways to bring new players on board at a lower…
NFL announces “select group” of approved sportsbook operators
The National Football League (NFL) has reached agreements with FOX Bet, BetMGM, PointsBet, and WynnBET to become approved sportsbook operators for the 2021 NFL season and…
theScore Bet lands new partnership with Golf Canada
Score Media and Gaming (theScore) has secured a deal for its theScore Bet subsidiary to become an official partner of Golf Canada, the governing body…
DraftKings launches “micro-betting” platform with Simplebet
DraftKings has entered into a multi-year deal with Simplebet, which will see real-money micro-betting implemented across its sportsbooks. Through the new micro-betting feature, bettors will…
Chalkline raises $2.7m in funding round
Sports betting customer retention and acquisition tool provider Chalkline has announced that it raised $2.7m (£1.9m/€2.3m) in Series A funding. The funding round was spearheaded…
Caesars scores industry-first partnership with Fiesta Bowl
Caesars Entertainment, Inc. has entered a first-of-its-kind sports betting and fantasy gaming partnership with the Fiesta Bowl Organization, the organizing body of the Fiesta Bowl…