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Leadstar Media lands vendor license in Tennessee


Sports betting affiliate business Leadstar Media has secured a new vendor license in the state of Tennessee.

The permit will enable Leadstar to offer its sports betting affiliate services to licensed mobile and online sportsbook operators active in the state.

This latest approval means Leadstar is operational in seven states across the US, having also gained approval to launch in Colorado in June.

Leadstar launched its first products in the US market – and – in 2019, while it also runs the and sites.

“We are excited to start offering our products to the people of Tennessee; our goal is to operate in every state that is regulated and this is another step in our journey to create the best products and become leaders in the growing US online betting market,” Leadstar chief executive Eskil Kvarnström said.

“American football is by far the most wagered on sports in the US, so being granted access to Tennessee ahead of the upcoming NFL season is positive. We recently expanded our US operations further with a new website and our products are already well-positioned and we are ready to start driving traffic to our partners.”

For July, the Tennessee Education Lottery reported a month-on-month decline in sports wagering revenue and handle, as consumer spending slipped to its lowest total since the state opened its regulated market in November last year.

Revenue for the month amounted to $13.4m, down 16.8% from $16.1m in June and the lowest monthly amount since the $13.0m recorded in February this year.

Players wagered a total of $144.5m during the month, a drop of 17.2% from $174.5m in June and the lowest amount spent by players in a single month since Tennessee’s market launched in November 2020.