Lead generation specialist Leadstar Media has rolled out its second wagering comparison website in the US, following up on the launch of its flagship UnitedGamblers.com platform earlier this year.
BettingScanner.com allows users to compare sports betting sites and promotions from across the US market, as well as access an overview of the current status of legal betting in each state.
The new website will complement UnitedGamblers.com, which compares and contrasts sports betting and online casino sites in all states that have legalized these forms of gambling.
“The American market is simply huge, making it difficult to compete within all niches with just one site,” Leadstar chief executive Eskil Kvarnström. “Betting Scanner offers a more concentrated focus on betting, whereas United Gamblers targets both sports betting and online casino.
“Even though many states have opened up their gambling laws, there are still challenges to be faced. For example, every affiliate will need a specific license for each individual state. Only five states have so far made betting completely legal without any impeding restrictions, which is a fundamental prerequisite for our business model to be successful.”
Kvarnström also said Leadstar could build on its offering in the US and introduce additional comparison websites to the market.
“Right now we are happy with the two products that we have launched this year, but it is definitely an intriguing proposition to launch more sites in the future,” he said.