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Fubo Gaming scores New York Jets deal


Fubo Gaming, the betting subsidiary of streaming service FuboTV, has agreed a multi-year deal for its Fubo Sportsbook to partner with National Football League (NFL) franchise the New York Jets.

Under the agreement, which marks Fubo Sportsbook’s first partnership with a professional sports team, Fubo Sportsbook will become an official sports betting partner of the Jets.

The link-up will centre around the creation of a Fubo Sportsbook Lounge at the Jets’ MetLife Stadium for home games, serving as first authorized, mobile sports betting lounge at the venue.

Subject to all applicable regulatory approvals, the new sports betting venue is expected to open during the fourth quarter of this year.

Fubo Sportsbook will also become the presenting partner of the Jets Mobile App and the team’s first legal sports betting partner to leverage the Jets’ advertising data partnership with Sportradar.

In addition, Jets Mobile App users will receive special Fubo Sportsbook offers and game day incentives, while Fubo Sportsbook customers will have access to unique hospitality including VIP pregame side-line experiences.

“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day,” Jets’ vice president of business development and ventures Jeff Fernandez said.

“With Fubo Sportsbook, Jets fans will be treated to their innovative mobile viewing and wagering platform, which will be brought to life at the dynamic new Fubo Sportsbook Lounge.”

Fubo Gaming president Scott Butera added: “The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences.

“The Fubo Sportsbook will also have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations.”

The deal comes after Fubo Gaming this week secured approval to launch online sports betting in Iowa and agreed a market access deal in Arizona.

Approval from the Iowa Racing and Gaming Commission will enable Fubo to offer advance deposit online sports wagering in the state via its market access agreement with Casino Queen.

In addition, Fubo agreed terms on a market access arrangement with the Ak-Chin Indian Community in Arizona.

FuboTV, which launched in January 2015, established its gaming division through the acquisition of sports betting startup Vigtory. Announced in January this year, the deal was then completed in March, saying the agreement would allow it to enhance its sports streaming offering with betting products.