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Spotlight acquires Alarm Sports Network to enter US fantasy market


Racing Post owner Spotlight Sports Group has announced its acquisition of fantasy sports technology and media company Alarm Sports Network (ASN). 

ASN’s consumer sports platforms Fantasy Alarm, DFS Alarm and Wager Alarm will all be integrated into Spotlight’s sports betting and fantasy sports offering. This is already made up of the Racing Post in the UK and sports betting content provider Pickwise.

Spotlight CEO Alan Byrne said: “This acquisition immediately accelerates our growth across North America with the addition of proprietary technology and authoritative, scalable content. We are delighted to be joining forces with a vastly experienced management team steeped in fantasy sports and sports betting expertise.

“ASN will also broaden our business-to-business footprint through partnerships with Yahoo, FTN Network, SiriusXM and others. This is a transformative deal for Spotlight Sports Group. It allows us to combine the skills and expertise which have fueled our digital growth in the UK and Ireland with the talent and flair of the team at ASN in order to have a significant impact on the all-important US market.”

Spotlight recently appointed Dan Ponzer as Pickwise vice president of content earlier this year.

ASN president Rick Wolf added: “This deal creates a powerhouse sports betting and fantasy sports business, proven to drive revenue with engagement-led solutions. Using our unique mix of product technology, expert content and authoritative brands, we will continue to deepen our relationships with our partners to help them grow and monetize their audiences.”