Marketing & Affiliates
RSI expands Louisiana presence with New Orleans Pelicans deal
Rush Street Interactive (RSI) has agreed a deal for its BetRivers Sportsbook brand to become an official partner of the Louisiana-based National Basketball Association (NBA)…
PointsBet secures partnership with Alpine Canada
PointsBet Canada has entered into a new partnership with Alpine Canada Alpin, the country’s governing body for alpine sport. The multi-year deal commences with the…
Better Collective secures partnership with New York Post
Affiliate business Better Collective has entered into a sports betting partnership with US daily newspaper the New York Post. Under the agreement, Better Collective will…
State of the Union: DraftKings, BetMGM, New York and more
This week’s State of the Union, in partnership with Segev LLP, includes DraftKings entering the Washington market, BetMGM’s 2022 revenue forecast, and Michigan’s revenue performance…
Gambling.com Group scores sports betting deal with McClatchy Company
Affiliate business Gambling.com Group has entered into a sports betting partnership with US news media organisation The McClatchy Company. Under the deal, McClatchy will have…
Caesars Sportsbook partners with NFL’s Bills in New York
Caesars Entertainment has agreed a deal for its Caesars Sportsbook brand to partner with National Football League (NFL) franchise the Buffalo Bills in New York.…
FanDuel extends betting partnership with golf’s PGA Tour
Flutter Entertainment-owned FanDuel Group has signed a three-year extension to its content and marketing partnership with golf’s PGA Tour. The renewed deal will run through…
Catena enjoys strong start in New York after mobile sports betting launch
Affiliate giant Catena Media said it experienced a “highly successful” start in New York after launching in the state following the opening of its legal…
Caesars signs NHL legend Lundqvist to support NY mobile betting launch
Caesars Entertainment has agreed a deal for New York Rangers National Hockey League (NHL) legendary goaltender Henrik Lundqvist to become an official ambassador for the…
Gambling.com Group and Better Collective set for NY affiliate launches
Affiliate business Gambling.com Group and Better Collective have both announced plans to launch in New York after the state’s gaming commission approved four operators to…
FanDuel scores betting partnership with NFL’s Bills
Flutter Entertainment-owned FanDuel Group has entered into a partnership with National Football League (NFL) franchise the Buffalo Bills. Under the multi-year deal, FanDuel will become…
SharpLink acquires FourCubed assets for $8.2m
US-facing sports betting affiliate business SharpLink Gaming has has acquired certain assets from SharpLink Management LLC and 6t4 Company, collectively known as FourCubed, for $8.2m.…
Gambling.com Group completes $27.5m purchase of RotoWire
The Gambling.com Group has completed its acquisition of Roto Sports, the operator of US-facing fantasy sports news and advice site RotoWire.com, for $27.5m. Under the…
BetMGM extends partnership with golf’s PGA Tour
BetMGM has signed a three-year extension to its official marketing and content partnership with golf’s PGA Tour. Under the renewed deal, which runs through to…