Marketing & Affiliates

4th March 2021

Esports Entertainment scores partnerships with New England sports teams

Esports Entertainment Group (EEG) has signed a multi-year sponsorship deal with Kraft Sports and Entertainment to become an official partner of National Football League franchise…

4th March 2021

DraftKings named UFC’s first sportsbook and daily fantasy partner

DraftKings has hailed a “groundbreaking” agreement with the Ultimate Fighting Championship (UFC) that sees it become the mixed martial arts competition’s official sportsbook and daily…

3rd March 2021

Betfred US scores partnership with Colorado Rockies

Betfred USA Sports, the US-facing business of the British bookmaker, has entered a multi-year marketing and sponsorship agreement with Major League Baseball (MLB) franchise the…

3rd March 2021

GiG secures Virginia license for

Gaming Innovation Group (GiG) has secured a vendor registration license in the US state of Virginia for its World Sports network ( affiliate site. Issued…

3rd March 2021

WynnBet becomes Detroit Pistons’ fourth sportsbook partner

WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has partnered the Detroit Pistons, becoming the fourth sports operator to strike…

1st March 2021

BetMGM in US first with Borussia Dortmund partnership

MGM-Entain joint venture BetMGM has become the first US betting operator to partner with a German soccer club, striking a deal with Bundesliga giants Borussia…

1st March 2021

MediaTroopers secures permanent sports wagering supplier license in WV

Digital marketing agency MediaTroopers has secured a permanent sports betting supplier license from the West Virginia Lottery. MediaTroopers has been operating in the US state…

25th February 2021

WatchandWager extends marketing partnership with AretoNet

Advance-deposit wagering operator and Webis Holdings subsidiary WatchandWager (WaW) has extended its data and marketing agreement with AretoNet for a further two years. The US-based…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
18th February 2021

Bally’s signs up first sports league partner through NHL deal

Bally’s Corporation has become an official sports betting partner of the National Hockey League (NHL) in what is a first agreement with a major league…

16th February 2021

BonusFinder receives Virginia affiliate license

Casino and sportsbook comparison site has been granted an affiliate license for the state of Virginia. The approval adds to the affiliate’s existing US…

11th February 2021

Esports Entertainment Group signs Baltimore Ravens partnership

The Esports Entertainment Group (EEG) has signed a multi-year partnership with National Football League (NFL) team Baltimore Ravens, to become the franchise’s esports tournament provider.…

11th February 2021

State of the Union: CT, MGM, PointsBet and more

This week’s State of the Union, in partnership with Segev LLP, includes Connecticut Governor Ned Lamont’s plans for legal betting and online gaming, as well…

10th February 2021

NHL takes stake in PointsBet as it announces multi-year partnership

Australian sports betting operator PointsBet has agreed a multi-year strategic partnership with the National Hockey League (NHL), becoming an official sports betting partner of the…

9th February 2021

bet365 reveals details of new and improved offers for booming NJ market

Online betting giant bet365 has announced a brace of improved offers for new customers as it looks to build on its position in the booming…

iGB North America Magazine Issue 47

Read Now