Marketing & Affiliates
BetMGM scores NHL MVP Connor McDavid as latest brand ambassador
BetMGM has signed Connor McDavid, captain of National Hockey League (NHL) team the Edmonton Oilers, as its latest brand ambassador. McDavid becomes the first active…
Caesars announces sports betting partnership with Cleveland Cavaliers
Caesars Entertainment has signed a multi-year agreement which will see it named as the official sportsbook partner of NBA side the Cleveland Cavaliers. The deal…
Fortune favors the brave: Affiliate opportunities in the US
Alex Windsor, director and owner of Apps4 Web Media, made his move into the US affiliate market on the back of the PASPA ruling four…
Better Collective expands US team with marketing hire
Affiliate group Better Collective has announced the appointment of Adam Rosenberg as head of marketing and communications in the US. In his new role, Rosenberg…
Betway scores new partnership with NBA’s Bucks
Super Group’s online betting and gaming brand Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Milwaukee Bucks. The agreement…
OLG’s Proline becomes NFL’s first Canadian sportsbook partner
Proline, the sports betting brand of the Ontario Lottery and Gaming Corporation (OLG), has become the first sportsbook partner of the National Football League (NFL)…
RSI expands Louisiana presence with New Orleans Pelicans deal
Rush Street Interactive (RSI) has agreed a deal for its BetRivers Sportsbook brand to become an official partner of the Louisiana-based National Basketball Association (NBA)…
PointsBet secures partnership with Alpine Canada
PointsBet Canada has entered into a new partnership with Alpine Canada Alpin, the country’s governing body for alpine sport. The multi-year deal commences with the…
Better Collective secures partnership with New York Post
Affiliate business Better Collective has entered into a sports betting partnership with US daily newspaper the New York Post. Under the agreement, Better Collective will…
State of the Union: DraftKings, BetMGM, New York and more
This week’s State of the Union, in partnership with Segev LLP, includes DraftKings entering the Washington market, BetMGM’s 2022 revenue forecast, and Michigan’s revenue performance…
Gambling.com Group scores sports betting deal with McClatchy Company
Affiliate business Gambling.com Group has entered into a sports betting partnership with US news media organisation The McClatchy Company. Under the deal, McClatchy will have…
Caesars Sportsbook partners with NFL’s Bills in New York
Caesars Entertainment has agreed a deal for its Caesars Sportsbook brand to partner with National Football League (NFL) franchise the Buffalo Bills in New York.…
FanDuel extends betting partnership with golf’s PGA Tour
Flutter Entertainment-owned FanDuel Group has signed a three-year extension to its content and marketing partnership with golf’s PGA Tour. The renewed deal will run through…
Catena enjoys strong start in New York after mobile sports betting launch
Affiliate giant Catena Media said it experienced a “highly successful” start in New York after launching in the state following the opening of its legal…