Caesars Entertainment has agreed a deal for its Caesars Sportsbook brand to partner with National Football League (NFL) franchise the Buffalo Bills in New York.
Under the agreement, Caesars Sportsbook will become an official mobile sports netting partner of the team and acquire naming rights to a new sportsbook-style premium club lounge at the Bills’ Highmark Stadium.
Caesars Sportsbook will also gain access to the use of official Bills logos and marks, as well as a wide range of VIP experiences and hospitality assets that will be made available for Caesars Sportsbook customers through the app’s integration with the operator’s Caesars Rewards loyalty program.
Other aspects of the deal include broadcast and digital content across Bills’ properties and TV-visible in-game signage, as well as access to fan activations at Highmark Stadium.
The deal comes after Caesars Sportsbook earlier this month became one of four operators to launch on the opening day of New York’s regulated mobile sports betting market.
Caesars launch alongside DraftKings, FanDuel, and Rush Street Interactive, with BetMGM also set to go live in the state from today (December 17).
Flutter Entertainment-owned FanDuel also recently secured a partnership with the Bills as part of its own launch in New York.
“This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports,” Caesars Digital co-president Chris Holdren said. “We’re ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”
Dan Misko, senior vice president of business development at Pegula Sports & Entertainment, which owns the Bills, added: “We’re very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips.
“We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come.”