Marketing & Affiliates
Playmaker turns a profit in Q3 following Yardbarker acquisition
Sports media company Playmaker has recorded revenue figures of $4.8m for the third quarter of 2021, after not generating revenue in the corresponding period in…
BetMGM scores wide-ranging deal with Madison Square Garden
Sports betting and gaming operator BetMGM has entered into a multi-year marketing partnership with Madison Square Garden Sports (MSG Sports) and Madison Square Garden Entertainment…
Caesars sportsbook announces new partnership with Manning family
Caesars sportsbook has signed a new first-of-its-kind partnership with the Manning family, considered the “first family of football” for their contributions to college football and…
Raketech strengthens US portfolio with ATS Consultants acquisition
Affiliate business Raketech has added to a recent string of acquisition deals, purchasing the assets of US-facing tipster ATS Consultants. The agreed total purchase price…
BetMGM scores former NFL star Johnson as brand ambassador
BetMGM has announced the signing of former National Football League (NFL) player Chris Johnson as its latest brand ambassador. The agreement will see Johnson feature…
FanDuel, DraftKings become official NBA betting partners with expanded partnerships
FanDuel and Draftkings have expanded their partnerships with the National Basketball Association (NBA), which will see the companies become the league’s official betting partners. The…
SuperBook Sports partners with UFC star Chandler
SuperBook Sports has entered into a new sponsorship agreement with Ultimate Fighting Championship (UFC) athlete Michael Chandler. Under the deal, Chandler will mention SuperBook Sports…
Game Play Network and Range Media Partners create igaming joint venture
Game Play Network (GPN) has partnered with talent management business Range Media Partners to offer online gaming experiences to Range’s celebrity clients. As part of…
Low6 scores partnership with Detroit Pistons
Gamification technology company Low6 has announced its latest partnership with basketball team Detroit Pistons through the release of a free-to-play Pistons Picks game. Low6 is…
Betway expands NBA commercial portfolio with Miami Heat deal
Online gambling operator Betway has announced Miami Heat as its latest partner from the National Basketball Association (NBA). The multi-year deal will see Betway become…
Betway scores 76ers as latest NBA partner
Online gambling operator Betway has agreed a deal for the Philadelphia 76ers to become its seventh partner franchise from the National Basketball Association (NBA). Under…
Bally’s scores betting partnership with Nashville Predators
Bally’s Corporation and Tennessee-based ice hockey team the Nashville Predators have entered into a partnership that will see Bally’s named as the team’s official sports…
Sportradar enters marketing data agreement with Adomni
Sports technology company Sportradar has entered into a strategic data partnership with advertising platform Adomni. As part of the deal, Sportradar will offer its sports…
Betway signs Dallas Mavericks as sixth NBA partner
Online gambling operator Betway has entered a multi-year partnership National Basketball Association team the Dallas Mavericks. Under the deal, Betway will serve as the official…