Marketing & Affiliates

11th July 2019

Effectively driving brand awareness during the NFL off-season

Josh Linforth, Commercial Director at Genius Sports Media, analyzes how U.S. sportsbooks can successfully disseminate their brand name in the run up to the landmark…

27th June 2019

ICE North America Interview: Randall Boe, Commissioner, Arena Football League

Randall Boe explains how emerging sports competitions such as the Arena Football League can benefit from legal wagering.

27th June 2019

MLS opens up to gambling sponsorship

North America’s Major League Soccer (MLS) has updated its commercial policies to allow its teams to enter into shirt sponsorship deals with companies in the…

13th June 2019

Raketech launches Canadian casino comparison site

Affiliate marketing giant Raketech has moved into the Canadian market with the launch of CasinoFever.ca, a casino comparison site.  The site aims to provide Canadian…

12th June 2019

ICE North America Interview: Jason Sukhraj, SVP of business development, Sportradar

Sportradar’s SVP of business development, Jason Sukhraj, sits down with iGaming Business North America at ICE North America 2019 to discuss the company’s ad:s product and…

28th May 2019

Better Collective boosts US presence with RotoGrinders deal

Stockholm-listed Better Collective will significantly expand its presence in the US market through the acquisition of daily fantasy and sports betting affiliate Rical LLC, operator…

22nd May 2019

Gambling.com Group talks up US opportunities after Q1 revenue growth

Gambling.com Group has reported a 52% year-on-year increase in revenue for the first quarter of 2019, with the affiliate marketing giant to invest in the…

20th May 2019

Talent market update: US betting and gaming

Pentasia’s Brady Eagle provides an insight into hiring trends in the US betting and gaming sector in the second quarter of 2019.  Since the Supreme…

ICE North America Webinar Series – The Road Back

With American casinos beginning to reopen, questions still remain about the roadmap to long-term recovery. The Road Back four-part webinar series will examine measures and best practices to guide land-based operators and suppliers, as you work with your customers, your teams and your partners to provide a safe betting and gaming experience in the 'new normal' environment.

Register Now!
15th May 2019

Reflections, data and royalties on first day of ICE Vox North America

The first day of ICE Vox North America took place exactly one year after the Supreme Court struck down the Professional and Amateur Sports Protection…

IGB Live! September 22-25 2020, Amsterdam

iGB Live! And iGB Affiliate Amsterdam will safely bring together the iGaming and Affiliate industry on 22-25 September, 2020. We know we need to be…

  • Start Date: September 22, 2020
  • End Date: September 25, 2020
  • Location: Amsterdam
  • Registration website: http://www.igblive.com/
15th May 2019

Totally Gaming Academy: 2019 training calendar for professionals

Totally Gaming Academy course topics for 2019 to 2020 include casino, land-based & online gaming, AML & CFT, lottery, slots, affiliate or sportsbook management, responsible…

14th May 2019

Caesars seals sports betting content deal with ESPN

US casino giant Caesars Entertainment has joined forces with sports television network ESPN for an initiative to bring sports betting news and content to fans…

8th May 2019

The casual play

The US is often painted as a virgin landscape of sports fans ripe for conversion into regulator bettors, but is this really the case and…

8th May 2019

Walk the line

To ensure the long-term future of the US sports betting market, operators will need to effectively promote their brands without carpet-bombing states with advertising. But…

iGB North America Magazine Issue 45

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