SuperBook Sports has entered into a new sponsorship agreement with Ultimate Fighting Championship (UFC) athlete Michael Chandler.
Under the deal, Chandler will mention SuperBook Sports in social media posts on Twitter and Instagram this week during the build-up to his fight with Justin Gaethje at UFC 268 on November 6.
Chandler has also taken part in a feature-length interview with Ron Kruck of SuperBook Sports.
“SuperBook Sports is a great partner and they’re authentic like me; I want my fans and followers to be SuperBook customers,” Chandler said. “In the crowded world of sports gambling they’re the most proven and trusted brand in the industry.”
SuperBook Sports’ head of marketing Kristin Mackey added: “Our partnership with a talented fighter like Michael Chandler really shows the commitment of SuperBook Sports to UFC fans around the world.”
The agreement marks the first time SuperBook Sports has signed a marketing deal with an active professional athlete. Last month, the operator agreed a deal with National Collegiate Athletics Association team the Denver Pioneers.