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BetMGM scores wide-ranging deal with Madison Square Garden


Sports betting and gaming operator BetMGM has entered into a multi-year marketing partnership with Madison Square Garden Sports (MSG Sports) and Madison Square Garden Entertainment (MSG Entertainment).

Under the agreement, BetMGM will become an official sports betting partner of National Basketball Association (NBA) team the New York Knicks and National Hockey League (NHL) franchise the New York Rangers, both of which are owned by MSG Sports.

The deal also covers Madison Square Garden Arena, which, owned by MSG Entertainment, is home to both the Rangers and the Knicks.

BetMGM will receive substantial brand integration inside the arena including courtside and ribbon LED signage, basket stanchion signage at Knicks games, along with side-of-risk dasherboard signage and Zamboni branding at Rangers games.

The operator will feature in content across official Knicks and Rangers digital channels on social media Facebook, while BetMGM customers will receive special opportunities to participate in premium experiences at Knicks and Rangers games.

BetMGM will also appear on MSG Networks during live coverage of Knicks and Rangers games, as well as during matches featuring NHL teams the New Jersey Devils and New York Islanders.

In addition, BetMGM will feature on digital boards outside of Madison Square Garden Arena and MSG Networks.

“MSG Sports and MSG Entertainment are made up of world-renowned brands that set industry standards for excellence, exposure and engagement– making us ideal partners to help drive sports betting’s continued growth,” MSG Entertainment executive vice president of marketing partnerships, Ron Skotarczak, said.

The deal comes after BetMGM was this week confirmed as one of nine operators to secure a mobile betting license in New York.

Two bids were recommended for licenses, including a FanDuel-led consortium comprising DraftKings, BetMGM and Bally Bet, as well as a second bid from Kambi involving Caesars Sportsbook, PointsBet, Resorts World, Rush Street Interactive and Wynn Bet.

“New York is a critical state for BetMGM’s continued growth and I can’t think of a better way to begin our relationship with The Empire State than partnering with ‘The World’s Most Famous Arena’ and their legendary team franchises,” BetMGM chief revenue officer Matt Prevost said.