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Betway scores 76ers as latest NBA partner


Online gambling operator Betway has agreed a deal for the Philadelphia 76ers to become its seventh partner franchise from the National Basketball Association (NBA).

Under the multi-year deal, Super Group-owned Betway will become an official partner of the Pennsylvania-based team.

Betway signage will feature on a range of surfaces throughout the team’s The Center arena during locally televised 76ers regular-season home games.

This will include visibility on team bench aprons, courtside LEDs and basket stanchion LEDs, as well as TV-visible signage alongside the scorers’ table.

“As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product,” Betway chief executive Anthony Werkman said.

“With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership.”

76ers’ senior vice president of corporate partnerships, Owen Morin, added: “As a leader in sports betting across leagues and teams, Betway is best-in-class and provides their customers with premiere betting offerings. Together we will bring elite experiences to 76ers fans.”

Betway has similar deals in place with the Dallas Mavericks, Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors.