NBA

26th March 2021

Betway scores new partnership with Cleveland Cavaliers

Online gambling operator Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the agreement, Betway branding will…

18th March 2021

Bally’s signs new partnership with Major League Baseball

Bally’s Corporation has entered into a partnership with Major League Baseball (MLB), in a deal that marks its third link-up with a professional sports league…

15th March 2021

BetMGM signs Michigan basketball great Rose as brand ambassador

BetMGM, the joint venture between MGM resorts and Entain, has announced former National Basketball Association (NBA) star Jalen Rose as a celebrity brand ambassador. The…

5th March 2021

Bally’s scores sports betting partnership with NBA

Casino operator Bally’s Corporation has secured its second deal with a US major league in a matter of weeks by entering into a partnership with…

3rd February 2021

Betting sponsorships worth $396.6m to US sport, research claims

The betting industry has invested almost $400m in sponsorship investments in US sport since the repeal of the Professional and Amateur Sports Protection Act (PASPA)…

27th January 2021

DraftKings joins NBA’s Charlotte Hornets as official DFS partner

Daily fantasy and sports betting operator DraftKings has entered into a new partnership with the North Carolina-based Charlotte Hornets, of the National Basketball Association (NBA).…

4th January 2021

FanDuel announces partnership with NBA legend Barkley

Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst…

30th November 2020

FanDuel expands NBA presence with Detroit Pistons deal

National Basketball Association (NBA) franchise the Detroit Pistons has signed up a second gaming partner of the day, pairing up with Flutter Entertainment-owned FanDuel Group.…

30th November 2020

DraftKings scores new partnership with NBA’s Pistons

Sports betting and fantasy sports provider DraftKings has agreed a partnership National Basketball Association (NBA) franchise the Detroit Pistons. DraftKings will serve as the team’s…

16th November 2020

Arizona casino partners with Phoenix Suns & Mercury

Arizona’s tribal-operated Gila River Hotels & Casino has announced a new partnership with National Basketball Association (NBA) team Phoenix Suns, and Women’s NBA (WNBA) team…

9th November 2020

SBUSA: Skin in the game

This year’s Sports Betting USA Digital will feature the National Basketball Retired Players Association as a keynote speaker. President and CEO Scott Rochelle talks to…

3rd November 2020

FanDuel nets partnership with NBA’s Memphis Grizzlies

Daily fantasy and sports betting operator FanDuel has struck a new strategic partnership with Tennessee-based National Basketball Association (NBA) team, the Memphis Grizzlies. The multi-year…

29th October 2020

NBA extends data deals with Genius and Sportradar

The National Basketball Association (NBA) has extended its official US betting data partnerships with both Sportradar and Genius Sports Group. Under the deals, Sportradar and…

20th October 2020

NBA to launch new lottery game with EquiLottery

Sports lottery games developer EquiLottery Games has brokered a deal with the National Basketball Association (NBA) to launch a new officially licensed game based on…