NBA

9th August 2021

WynnBet appoints Shaquille O’Neal as brand ambassador and advisor

Mobile sports betting app WynnBet – from operator Wynn Resorts – has announced that it will partner with basketball legend Shaquille O’Neal, appointing him as…

27th July 2021

NBA’s Orlando Magic extend Stats Perform tech deal

National Basketball Association (NBA) team the Orlando Magic has extended its deal with data provider Stats Perform, for continued use of the AutoStats computer vision…

26th May 2021

Esports Entertainment Group scores new partnership with NBA’s Cavaliers

Esports Entertainment Group has entered a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the deal, Esports Entertainment will serve as…

26th May 2021

Canada’s single-event betting bill passes second Senate reading

A bill that would legalize single-event sports betting in Canada has passed its second reading in the Senate and will now advance to the Standing…

26th March 2021

Betway scores new partnership with Cleveland Cavaliers

Online gambling operator Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the agreement, Betway branding will…

18th March 2021

Bally’s signs new partnership with Major League Baseball

Bally’s Corporation has entered into a partnership with Major League Baseball (MLB), in a deal that marks its third link-up with a professional sports league…

15th March 2021

BetMGM signs Michigan basketball great Rose as brand ambassador

BetMGM, the joint venture between MGM resorts and Entain, has announced former National Basketball Association (NBA) star Jalen Rose as a celebrity brand ambassador. The…

5th March 2021

Bally’s scores sports betting partnership with NBA

Casino operator Bally’s Corporation has secured its second deal with a US major league in a matter of weeks by entering into a partnership with…

3rd February 2021

Betting sponsorships worth $396.6m to US sport, research claims

The betting industry has invested almost $400m in sponsorship investments in US sport since the repeal of the Professional and Amateur Sports Protection Act (PASPA)…

27th January 2021

DraftKings joins NBA’s Charlotte Hornets as official DFS partner

Daily fantasy and sports betting operator DraftKings has entered into a new partnership with the North Carolina-based Charlotte Hornets, of the National Basketball Association (NBA).…

4th January 2021

FanDuel announces partnership with NBA legend Barkley

Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst…

30th November 2020

FanDuel expands NBA presence with Detroit Pistons deal

National Basketball Association (NBA) franchise the Detroit Pistons has signed up a second gaming partner of the day, pairing up with Flutter Entertainment-owned FanDuel Group.…

30th November 2020

DraftKings scores new partnership with NBA’s Pistons

Sports betting and fantasy sports provider DraftKings has agreed a partnership National Basketball Association (NBA) franchise the Detroit Pistons. DraftKings will serve as the team’s…

16th November 2020

Arizona casino partners with Phoenix Suns & Mercury

Arizona’s tribal-operated Gila River Hotels & Casino has announced a new partnership with National Basketball Association (NBA) team Phoenix Suns, and Women’s NBA (WNBA) team…