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NBA to receive equity in Sportradar with exclusive data deal


Sports data supplier Sportradar has announced its landmark partnership with the National Basketball Association (NBA) which will see it become the exclusive data provider to the NBA, Women’s National Basketball Association (WNBA) and NBA G League.

In exchange, the NBA will receive a 3% equity stake in Sportradar, with the opportunity to acquire shares for $0.01 each.

The multi-year year deal continues a partnership that started in 2016, and will begin at the start of the 2023-24 NBA season.

Sportradar will also be both the authorised global distributor of official NBA and WNBA betting data, and the distributor of live game video that is available to international sports betting operators for fans to experience in real time.

“We are delighted that the NBA has chosen Sportradar as the official partner who can support the global popularity and explosive growth of the game,” said Carsten Koerl, Sportradar’s CEO.  “Basketball is the largest US sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.”

Read the full story on iGB.