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Aristocrat Gaming partners New England Patriots


Aristocrat Gaming has expanded its presence in the National Football League (NFL) after becoming an official partner of the New England Patriots and its Gillette Stadium home.

Under the terms of the deal, the gaming content and technology provider will have prominent signage throughout the stadium year-round, including in-stadium, on the concourse and in-game branding. Additional features will include in-game promotion and game-day activations.

The news of the partnership follows Aristocrat’s recent announcement of its multi-year slot machine licensing agreement to build land-based NFL-themed slot machines. The NFL license offers fans the opportunity to select their favorite teams when using land-based gaming machines.

“We are ecstatic to partner with the New England Patriots, one of the most successful and legendary franchises in the NFL,” said Hector Fernandez, chief executive of Aristocrat.

“We look forward to bringing our NFL-themed slot games to casinos across Massachusetts, providing an opportunity for passionate Patriots fans to experience their favorite team in new and exciting ways.”

Murray Kohl, vice-president of corporate sponsorships for Kraft Sports + Entertainment, said: “The Patriots and Gillette Stadium are excited to partner with Aristocrat Gaming and explore many new opportunities to engage with our fans. We are thrilled to work with their innovative team on multiple activation and branding opportunities at Gillette Stadium throughout the Patriots season, as well as have the Patriots branding featured on their slot machines nationwide.”