Online gambling operator BetVictor has entered into a partnership with the Canadian Elite Basketball League (CEBL), the top tier of basketball in the country.
Under the deal, BetVictor will serve as the league’s official sports betting partner for the 2023 campaign.
The agreement will cover activities and campaigns across the CEBL’s broadcasts and media platforms throughout the season.
BetVictor is licensed in Ontario, having secured approval from the Alcohol and Gaming Commission of Ontario (AGCO) in June last year, shortly after the province’s regulated market launched.
“This partnership with BetVictor will not only offer cutting-edge online gaming experience to users but also an increased awareness of the CEBL brand globally,” CEBL co-founder and chief executive Mike Morreale said.
BetVictor’s Samuel Boswell added: “This partnership provides us with a unique opportunity to connect with Canadian basketball fans and showcase our commitment to providing the best sports betting experience possible.
“We have an extensive range of sports betting options. These include live in-play betting, parlays and futures markets. Fans can bet on the games they love and experience the excitement of basketball like never before.
“Through our partnership with the CEBL, we hope to promote responsible gambling and provide fans with the tools they need to gamble responsibly.”