Flutter Entertainment-owned FanDuel Group has entered into a partnership with Major League Baseball (MLB).
Under the agreement, FanDuel will serve as a co-exclusive official sports betting partner of MLB, building on its existing designation as an authorized gaming operator of the league since 2019.
FanDuel will stream MLB.TV’s Free Game of the Day through its sportsbook app and via its FanDuel+ OTT platform, subject to local blackout restrictions.
The operator will also have rights to use highlights both in-product and as part of original programming on FanDuel TV, while it will work with the league on sports betting product innovations to drive fan engagement.
In addition, FanDuel and MLB will raise awareness of responsible gambling among baseball fans across North America.
“As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly,” MLB executive vice president of media and business development Kenny Gersh said.
“These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an official sports betting partner.”
FanDuel president Christian Genetski added: “The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball.
“Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s pastime directly into our mobile app and OTT platform for fans to watch and wager.
“We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”