The American Gaming Association (AGA) announced today (September 17) it has signed a new partnership with the National Association for Stock Car Auto Racing (Nascar), to help educate racing fans on responsible gambling through the AGA’s ‘Have a Game Plan, Bet Responsibly’ campaign.
Nascar therefore becomes the campaign’s first official professional sports league partner, and will develop co-branded content with AGA, encouraging sports bettors to ‘know when to pit’ and bet responsibly.
The announcement coincides with the AGA’s Responsible Gambling Education Week, which runs September 13-19 to showcase the gaming industry’s commitment to responsible gambling initiatives.
The co-branded content will be distributed across Nascar’s social platforms, in addition to public service announcements that will run across national radio. It will also produce original responsible gambling content for its Nascar.com betcenter, which provides fans with stats, odds and information to help inform their decisions in fantasy and sports betting.
Casey Clark, AGA’s senior vice president of strategic communications, commented: “Legal sports betting allows fans to engage with their favorite drivers and race teams in new, exciting ways. It is critically important to ensure they are informed about how to do so responsibly,”
“This partnership further demonstrates Nascar’s leadership among professional sports on responsible gaming.”
Nascar’s managing director of gaming Scott Warfield added: “Ensuring that our fans have the resources to bet responsibly is a founding principle of our gaming strategy”.
“The AGA uniquely understands the convergence of legal betting, sports, and responsible gaming. As sports bettors increasingly engage with Nascar, we look forward to working together to promote bettor education and resources that help prepare our fans for the rapidly expanding legal sports betting landscape.”
The AGA launched its Have a Game Plan campaign in 2019 as an extension of the industry’s commitment to responsible gambling. Both the AGA and Nascar contribute to the International Center for Responsible Gaming fund to support further research.
Nascar action resumed on May 17 after more than two months of suspension caused by the novel coronavirus (Covid-19) pandemic. Racing returned behind closed doors, with the first event taking place at the Darlington Raceway in South Carolina.
In August, it signed a wagering partnership with online operator BetMGM, the digital offering of MGM Resorts International, and will begin offering in-play Nascar wagering from 2021.