Multimedia content and technology business SportsGrid Network has entered a partnership with the American Gaming Association (AGA).
Under the agreement, SportsGrid will support the AGA’s Have A Game Plan. Bet Responsibly. public service campaign.
SportsGrid will promote the initiative through its multimedia content platform, including live programming and its website and app.
Launched in 2019, the campaign aims to bring sports betting stakeholders together around a common consumer education platform, focusing on four principles of responsible wagering.
These include setting and keeping to a budget, ensuring betting is social, knowing the odds and only gambling with licensed operators.
“The AGA’s Have A Game Plan campaign sets important standards for the industry to embrace, and SportsGrid is pleased to join the initiative,” SportsGrid chief operating officer Adam Kaplan said.
“SportsGrid’s management is committed to supporting Have A Game Plan across the marketing and advertising of sports wagering on the company’s multimedia platform.”
AGA senior vice president Casey Clark added: “Media companies are one of the most important players in effectively educating consumers on responsible wagering, and we’re grateful to SportsGrid for bringing Have A Game Plan to their broad audience of sports fans and bettors.
“As sports betting is increasingly discussed across media, it’s critical for stakeholders like SportsGrid to continue to lead the way on elevating responsible gaming.”
Other partners of the campaign include Bally’s Corporation, BetMGM, Entain, FanDuel, MGM Resorts International, DraftKings and Barstool Sportsbook.