Canadian provincial lottery operator the Atlantic Lottery Corporation (ALC) has announced Chris Keevill as its new chief executive officer, effective 1 May.
Keevill, currently chief executive of creative agency Colour, will replace Brent Scrimshaw, who has led the lottery – which serves the provinces of New Brunswick, Prince Edward Island, Nova Scotia and Newfoundland and Labrador – since 2011.
Scrimshaw announced that he was to step down from the role in September last year, having spearheaded significant investment in technology during his tenure. He will remain in place until 1 May in order to ensure a smooth transition to the new leadership.
Keevill, his replacement, said it was “an honour” to take charge of ALC’s “outstanding team”. He would work to further the business’s goals of growing its player base, improving player experience and modernising its operations.
“These key strategic business areas are clearly underlined by a firm commitment to social responsibility,” said.
“My roots are in Atlantic Canada and for many years I’ve witnessed Atlantic Lottery being recognized throughout the region as a leader in contributing to the community — both through delivering on its mandate to deliver 100% of profits to help fund important public services, and through its commitment to supporting important causes and grassroots events around the region each year,” he explained.
Sean O’Connor, chair of ALC’s board of directors, said he was thrilled to have Keevill join as CEO.
“Keevill’s proven track record of execution and extensive experience with digital transformation and innovation, combined with his personal commitment to his community, will serve him well as he steers Atlantic Lottery into the future as a competitive, innovative, responsible gaming company,” O’Connor explained.