Browse articles by topic

Altenar to make North American entry through Ontario license


Software provider Altenar is to make its North American debut after obtaining a license to operate in the Canadian province of Ontario.

Altenar, which is already licensed in 14 markets, including the UK and Malta, has been granted a gaming related supplier license for its sportsbook technology by the Alcohol and Gaming Commission of Ontario (AGCO).

The business said its Canadian offering will include the Canadian Football League (CFL) as well as major US sports and esports.

The supplier will launch in Ontario after reporting a 150% increase in total bets and player count over 2021.

Antonis Karakousis, Altenar’s director of operations, said: “We are delighted to be bringing our best-in-class services to the newly regulated market of Ontario. We look forward to bringing a bespoke, rewarding betting experience to the customer base in this exciting new market, specifically tailored to cater to their needs – and the result of extensive research and development.

“We had to meet a list of standards and a variety of requirements, as well as auditing our sportsbook with an independent test lab, but the potential of this province means it was more than worth the challenge. We continue to make worldwide progress as a company and going live in Ontario is proof of that.”

Altenar will be entering an Ontario igaming market that generated revenue of CA$162m (£106.1m/€123.9m) during the three months to 30 June, the first quarter on record after the market opened in April this year. Total stakes for the quarter, excluding bonus funds staked, came to $4.07bn.

At the quarter’s end, there were 18 operators live in the province, operating 31 websites. The operators include US giants such as DraftKings, international groups such as Entain and local operators like North Star.

There were also 492,000 active player accounts within the quarter, which spent an average of $113 per month.