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Amelco and Sportradar launch in Tennessee with Action247


Sports betting software and trading services provider Amelco and Sportradar have rolled out a full platform and managed trading services (MTS) solution with Tennessee-based online operator Action247.

The agreement saw Action247 roll out its new sports betting offering in the state on November 1, offering consumers in Tennessee the ability to wager on a wide range of sports.

Action247 is the first sports betting operation in the US to be powered by both Amelco’s full sports betting solution and Sportradar’s MTS.

The operator will further expand its offering with the addition of Chalkline’s free-to-play range of sports games.

“We’re really going from strength to strength stateside as more and more operators start to see our products in action,” Amelco’s head of business development Brandon Walker said.

“Partnering with Sportradar to go live in a newly-regulated US state is something we are very excited about, and with the addition of Chalkline’s catalogue, I’m confident we have a fantastic product ready for Action247 to take to its players.”

Neale Deeley, vice president of US sales and gaming at Sportradar, added: “As a trusted partner of ours globally, Amelco has become invaluable to our operations across multiple US opportunities.

“We look forward to progressing our stellar partnership even further with this deal, and helping Action247 drive its business forward with our MTS.”

The launch comes after Amelco in August entered into a multi-state agreement with Continent 8 Technologies, as part of a wider effort to grow its presence in the US.

Amelco now manages its US operations through Continent 8’s network of data centres, which offer managed hosting, connectivity and cyber security services to clients.