The Arkansas Scholarship Lottery (ASL) has signed a two-year extension to its strategic partnership with lottery technology provider Camelot Lottery Solutions, the B2B arm of the UK National Lottery operator.
Under the agreement, Camelot and the ASL will continue to work together to implement the lottery’s commercial plans, with a focus on data-driven insights and business intelligence.
Terms of the extended agreement also state that Camelot will be incentivised to grow net proceeds generated by the ASL.
Since Camelot began working with the ASL in 2015, total lottery sales and net proceeds in Arkansas have increased by more than 25%.
“Making sure the lottery is in the strongest possible position to responsibly maximise returns to scholarships is always our number one priority,” ASL executive director Bishop Woosley explained.
“We want to provide our players with great experiences in order to benefit the citizens of Arkansas with more money for scholarships. Camelot has been a good partner to the Arkansas Scholarship Lottery in helping us to achieve that goal.”
Camelot Lottery Solutions’ chief executive Wayne Pickup added: “We’ve been fortunate to work closely with the ASL for the past five years and are exceptionally proud to play our part in helping to increase the money available for scholarships in the Natural State.
“We are passionate about ensuring lotteries like the ASL remain competitive in a changing landscape by harnessing the power of data and intelligence to continue growing sales and delivering benefits to the communities it serves.”
The deal comes after Camelot Group last month revealed to iGB that it was set to sign an extension to its contract to continue operating the UK’s National Lottery for an additional six months to the end of July 2023, after a tender process for the next licence was delayed by three months.
A Gambling Commission spokesperson confirmed that the launch of the tender had been delayed primarily due to challenges caused by the novel coronavirus (Covid-19) pandemic.
The Commission did not disclose exactly when the process would commence, but it did state that the Selection Questionnaire, which marks the first phase of the competition, would not be issued before August.