Scott Longley

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18th October 2019

G2E day 4: Innovation a key reason for non-exclusive data deals says NBA

In his final conference round-up from G2E, Scott Longley reports on the NBA’s aims for sports betting and how the importance of mobile tech in…

17th October 2019

G2E Day 3: Bettman consummates NHL betting embrace

Day three of G2E saw panellists talk up the potential of sports betting to boost fan engagement, though the industry was also warned that it…

16th October 2019

G2E day 2: Christie steals the show

The second day of this year’s Global Gaming Expo in Las Vegas found former New Jersey Governor Chris Christie in a combative mood, arguing that…

15th October 2019

G2E reaction: Leagues ‘still getting comfortable’ with US sports-betting

Scott Longley rounds up the conference highlights from Day 1 of G2E, which saw ongoing tensions between the leagues and sports betting states surface and…

10th October 2019

Branching out: The evolution of data deals

The leagues are now pursuing a twin track on data by also tying official data to marketing and sponsorship opportunities. Scott Longley explores the latest…

8th August 2019

Shifting sands in the US data debate

The ongoing debate over data rights in the nascent US sports betting market could soon have a knock-on effect further afield, writes Scott Longley.

8th May 2019

Tokin’ gesture

If the legal cannabis market in California is anything to go by, then lowering gaming taxes won't necessarily mean tax revenue taking a hit, writes…

3rd December 2018

Catena sets sights on US for profit growth

The rise of the super affiliates is bringing unheralded levels of disclosure, Scott Longley explains, making it a golden age of discovery for gambling affiliate…

9th October 2018

Federal betting oversight ‘doesn’t make sense,’ says G2E panel

Reporting from G2E, Scott Longley examines the response to Congress’ hearing on federal sport betting legislation

iGB North America Magazine Issue 41

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