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Bally’s acquires fan engagement specialist Telescope


Bally’s Corporation has completed the acquisition of Telescope, a provider of real-time audience engagement solutions for live events, gamified second screen experiences and interactive live streams.

Financial terms of the deal were not disclosed, but Bally’s said Telescope’s products will amplify its Bally’s Interactive, BallyBet and Bally’s Sports brands, offering users an integrated experience whereby they can engage on a range of platforms and channels.

Bally’s added that by delivering customized and interactive content, as well as engaging social experiences, Telescope will provide opportunities for Bally’s to attract a younger demographic and augment its customer base.

“Mobile technology continues to play an increasingly significant role in sports betting and igaming, and Telescope brings an expert level of creativity, innovation, and effectiveness in the social and digital media space that we are confident will enhance our customers’ interactivity and engagement with our products,” Bally’s senior vice president of strategy and interactive, Adi Dhandhania, said.

“We look forward to working alongside the Telescope team to not only strengthen the business, but also develop new engagement tools that we can leverage across our expanding media and digital footprint.”

Telescope chairman Jason George added: “Over the past 19 years, we’ve witnessed a material shift from TV to digital video across OTT and social platforms. We believe the next iteration is true gamification with immersive experiences offered anywhere that fans want to engage with their favorite live events.

“Being part of the Bally’s family will enable us to continue to innovate, offering our clients the best possible services, as well as helping Bally’s to drive play-along experiences and connect with their customer base in new ways. We’re excited to get started.”

The deal comes after Bally’s this week recorded net profit of $68.9m for the second quarter of 2021, marking a significant increase when compared to the same period last year.

Bally’s also enjoyed the single largest revenue quarter in company history, recording revenue figures of $267.7m – 826.3% higher than this time last year.