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Bally’s acquires UK-based creative agency Degree 53


Bally’s Corporation announced it has acquired Degree 53, a British creative agency excels at website and mobile app development for online gaming and sports betting operators. 

Bally’s Corporation expects the acquisition of Degree 53 to advance the company’s various online offerings and help to integrate numerous Bally’s mobile platforms. Degree 53 has a staff of 54 in Manchester, comprising design and technical experts. The team will continue to work out of Degree 53’s Manchester studio.

Adi Dhandhania, chief operating officer for North America at Bally Interactive, the Company’s digital division, said, “We are delighted to welcome Degree 53 to the Bally’s family. As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”

Degree 53 will enhance Bally’s Corporations existing mobile platform. The studio will integrate to Gamesys Group’s player account management and iGaming solution and support audience engagement programs with Monkey Knife Fight and SportCaller. Further, Degree 53 will offer support for Bally’s Corporation’s media partnership with Sinclair Broadcast Group.

“We have ambitious plans for our multi-faceted sports offering as we strive to appeal to new audiences across North America,” said Raja B-Sheikh, senior vice president of sports products for Bally Interactive. “The Degree 53 team arms us with a unique perspective and skillset that will further advance not only the core Bally Sports product, but also our ambitious plans for innovative and connected experiences. I am excited to work closely with the team as they contribute to our quest of making Bally’s the number one destination for gaming entertainment.”

Degree 53 has a rich history of experience in the gambling industry, having been founded by former Betfred head of mobile Andrew Daniels. The studio has worked with Betfred, Scientific Games, FDJ Gaming Solutions, Penn National, and many more. The company holds a Remote Gaming Software license from the UK Gambling Commission.

Richard Wagstaff, Managing Director at Degree 53, said, “Degree 53 was founded in 2013 to provide creative and innovative online and software solutions for the online gaming industry. We are pleased that Bally’s has recognized the differentiated approach that we bring to the market and to join with them during such an exciting period of the Company’s evolution. This is an exciting time for online gaming and the sports betting industry, and we look forward to immersing ourselves in the diversified projects that Bally’s provides.”