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Bally’s appoints Gamesys veteran Robeson Reeves as CEO as Fenton steps down


Bally’s has announced that current CEO Lee Fenton is to step down, and named the company’s president of interactive, Robeson Reeves, as his replacement.

Incoming CEO Reeves joined Gamesys in 2005, and has held a number of leadership positions with the company since, including COO and director of gaming operations.

Reeves’ appointment will become effective on March 31 2023.

“I am honored to lead Bally’s and grateful for the support and confidence shown in me by my fellow board members,” said Reeves. “We are a unique company with a robust core and an extraordinary set of opportunities ahead of us.”

“I look forward to working hard with my executive team and all our teams to take those opportunities and maximize our growth.”

Following the acquisition of Gamesys Group PLC, Fenton became CEO of Bally’s in October 2021.

Fenton will also step down from the company’s board of directors, a decision that will also become effective on March 31.

“Bally’s is an extraordinary business with extraordinary people, and I want to thank each and every one of them for the support they have shown me and the commitment they continue to bring to the business,” said Fenton. “It is particularly special for me to be able to hand the reigns to Robeson with whom I have worked for over 14 years.”

“Robeson is a unique talent and the time is right for him to lead Bally’s.”

Soo Kim, chairman of Bally’s board of directors, reflected on Fenton’s time as CEO and welcomed Reeves into the role.

“On behalf of the board of directors, I want to thank Lee for his excellent leadership and valuable contributions to Bally’s,” said Kim. “Lee has led Bally’s through the effective integration of Gamesys, leaving us well positioned for future growth.”

“I am excited to have Robeson succeed Lee as CEO. Robeson has an extraordinary mind and the drive required to excel as he takes the helm.”