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BCLC offers free GameSense licenses to NASPL members


The British Columbia Lottery Corporation (BCLC) is offering members of the North American Association of State and Provincial Lotteries (NASPL) the opportunity to license its responsible gaming programme GameSense for free.

GameSense, launched in 2009, is designed to assist players in keeping their gambling at a healthy standard, by providing advice and information, as well as self-testing, to ensure they play within their means.

It is available online, as well as in retail venues, where interactive touchscreens and trained staff are used to help players. 

For the free version being offered to NASPL members, BCLC has developed an out-of-the-box model, which includes branded assets and materials for use online and in retail locations. 

“By collaborating with our industry partners in North America, we are creating a community of lottery jurisdictions with a shared commitment to player health,” BCLC vice president of lottery gaming Kevin Gass said. 

“Working together enables us to share key learnings and improve best practices for players all over the world, including right here in B.C. where our focus remains on providing great gambling and greater good.”

The solution has already been rolled out by partners in a number of Canadian provinces, such as Alberta, Saskatchewan and Manitoba, as well as in the US, with the Connecticut Lottery and Massachusetts Gaming Commission. 

MGM Resorts International has also licensed the solution since 2017, and in September last year revealed it had surpassed one million customer interactions across the US.