Browse articles by topic

Bet.Works and Elite launch SSBTs in Colorado


US sports betting technology provider Bet.Works has launched branded self-service betting terminals at the Red Dolly Casino in Blackhawk, Colorado with its partner Elite Casino Resorts.

The terminals are certified by Gaming Laboratories International (GLI) and were designed and built in Colorado by self-service technology provider Kiosk Information Systems.

The devices have been purpose built for sports betting with a comprehensive transaction component set including scanning, cash acceptance, and ticket-in/ticket-out components integrated to allow for independent wagering.

“Working with Bet.Works’ amazing team enabled our developers to tap into decades of sports betting expertise,” Kiosk president Kim Kenney said. “This, combined with Kiosk’s innovative self-service solution design capabilities, enabled us to produce a first-class line of sports betting terminals deployed via Bet.Works’ exclusive relationship with Elite Sportsbook.

“It’s an impressive partnership solution that we are happy to have deployed live in our home state.”

Bet.Works’ partnership with Elite Casino Resorts was first formed for Iowa’s sports betting market, and its Riverside Casino and Rhythm City properties. Each venue launched legal wagering in August last year, and last month accounted for 11.5% and 3.7% of the state’s sports betting revenue respectively.

David Wang, Bet.Works’ chief executive, added: “Bet.Works is continuously innovating and leading the way in creating the best sports entertainment products available on the market.

“Our self-service betting terminals featured at the Red Dolly Casino provide Colorado players with a convenient and simple platform to wager on-property. Bet.Works is very proud to add this guest service technology to our US entertainment portfolio.”

In addition to the Elite Sportsbook brand, Bet.Works also provides powers theScore Bet, supported by odds provider Sports IQ.

A deal in August 2020 saw Sports IQ agree to supply its full product suite, covering a broad range of US sporting events, to Bet.Works.

Legalised sports betting in Colorado has seen significant growth since it launched earlier this year, with local bettors wagering $59.2m in July, up from $38.1m in June, winning a total of $53.6m in the process.

Revenue for the month amounted to $2.4m, up from $2.2m recorded in June. Just $164,238 of total revenue came from retail sportsbooks, with online wagering making up the majority.