Sports betting platform Bet.Works – which is soon to be acquired by Bally’s – and Konami Gaming have announced a joint venture to offer casino loyalty perks to sports bettors at select land-based venues.
Konami and Bet.Works will together offer the Konami’s Synkros casino management system to land-based casinos, which will implement age verification, automatic loyalty program enrolment and a casino reward point system on online, mobile and kiosk bets.
“At its core, Synkros is designed to empower casinos to grow and leverage the latest top technology available, through its robust, dependable, and scalable architecture,” said Tom Jingoli, executive vice president and chief operating officer of Konami.
“When we can work together to create more convenience for the player, more growth opportunities for the operator, and more technology advancements for the industry, then everyone benefits.”
Marc Brody, Bet.Works senior vice president of business development, said: “The result of this joint integration is truly a turn-key solution for casinos to extend their loyalty experience in and throughout the sports betting module.”
“The supportive networks between Synkros and Bet.Works make an array of interactions more seamless and automated for players and operators.”
Elite Casino Resorts, based in Iowa, currently offers the Bet.Works and Konami collaborative services in its Elite Sportsbook, Riverside Casino and Golf Resort, Grand Falls Casino and Golf Resort and Rhythm City Casino Resort.
“As a multi-site, multi-channel operator, we believe a consistent and convenient loyalty experience is especially important,” said Karlyn Ollendick, chief operating officer at Elite Casino Resorts.
“Player response and adoption has exceeded expectations, and we’re anticipating continued growth as Synkros and Bet.Works continue to work together to drive engagement and rewards through Elite Sportsbook.”
Last year, casino operator Bally’s Corporation acquired Bet.Works for $125m. As part of the deal, Bally’s took ownership of Bet.Works’ turnkey solutions, including marketing and risk management.